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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Vincent Wee Eng Kim,Vivien Wee Mui Eik Bee Jade and Cynthia Ng Bee Lian Internet Branding & Impact on Institutions of higher Learning. Evaluating the Internet Branding Effectiveness 2013 г., 380 стр., мягкий переплет The major traditional media to promote an organization are television, newspapers, magazine and radio. However the market is changing as many consumers are spending more time on the Internet and using mobile devices. Web branding is getting more attention. Institutions of higher learning promote their brand on the Web for several reasons.... | 53499 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Subramania Bala Jeshurun and S. Aravinth Store Loyalty. The direct & indirect relationship determinants of store loyalty 2013 г., 80 стр., мягкий переплет Indian Retail sector is vibrant and has become one of the world’s top 5 global retail destinations. It is estimated that the total number of shopping malls will grow at the rate of 18.9% by 2015. As competition is becoming stiff, retailers are working on new marketing strategies to sustain in the market, Store loyalty is the most initial... | 28323 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Suel Kuboj Communication Strategy of the Benetton Group. Theoretical and practical analysis explaining what communication is presenting it with Benetton's advertising campaigns 2013 г., 96 стр., мягкий переплет This thesis explains what communication is and present its tools and strategies, which is necessary to illustrate the communication strategy of the Benetton Group, how it was in the past and how it is now. The thesis has a theoretical part on communication tools like advertising, public relations (PR), sales promotion, direct marketing and... | 21123 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ahmad Shammout Relationship Marketing in Hospitality. Theory and Practice 2013 г., 244 стр., мягкий переплет Increasingly, relationship marketing (RM) has been viewed to be critical to the success of hotels, with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. While keeping customers loyal, however, is a key objective of RM, there is little agreement on which antecedents could be used to... | 48668 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Gongjian Kan and G?rard Cliquet Effect of Country Image on Consumers’ Hypermarket Patronage Intentions. A cross-cultural study 2013 г., 216 стр., мягкий переплет The increasing saturation of retail markets in developed countries and the resulting fierce competition within their borders pushes global retailers to seek overseas markets. A comparison of different retailers' responses to different environment points to some effective implications for global retailers. Most COO studies have been conducted with... | 47674 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Lee Ai Lin Tourist Satisfaction with Cultural Heritage Site. A Case Study of Malacca 2013 г., 160 стр., мягкий переплет Cultural heritage tourism is the fasted growing segment in tourism industry. Malacca was designated as a World Heritage Site by UNESCO on July 2008. This enables Malacca boost its cultural heritage tourism as one of the main industry in Malacca and Malaysia. This study is to identify the tourist satisfaction on the cultural heritage destination... | 36005 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Devasenathipathi Thirumurugananndham and Mark J. Influence of Information Sources And Purchase Factors on Purchase. A Post Purchase opinion Survey among Laptop users 2013 г., 60 стр., мягкий переплет This research work was carried out only in southern part of Tamilnadu, particularly who have very recent purchase experience in buying laptop. The study is purely based on the respondent’s post-purchase recall opinion. The study was restricted to laptop market only and survey was conducted in Coimbatore. This study has been useful in knowing... | 27613 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Khurram Shahzad Basic Library Marketing Tools for Offline and Online Generation. 2013 г., 76 стр., мягкий переплет In recent years, marketing has earned magnetism in libraries and information centers throughout the world. Self-support policies, increasing competitiveness in the marketplace, increasing users’ expectations and widening access to information are some of the high-flying causes for this trend. To survive in such an environment, LIS Professionals... | 28181 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Matthias Bolda Development of a brand-devotion scale. Measuring, quantifying and understanding brand devotion in customers 2013 г., 160 стр., мягкий переплет This book summarizes, then expands current theories in brand-loyalty and -devotion while introducing a way to explore quantitative studies. In collaboration with Elisabeth A. Pichler and Andrea Hemetsberger, the author translates an extensive qualitative questionnaire into a useful and efficient tool. He successfully optimizes a set of questions... | 26784 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Demeke Afework Tessema Basic Marketing. A useful book for students,course instructors and any reader who wants to have basic marketing knowledge 2013 г., 176 стр., мягкий переплет We encounter the word marketing in our everyday language. A layman views it more or less equivalent to the term selling and advertising. In fact not only a layman that considers it this way but also there are some companies that considers marketing as a business function whose responsibility area is to dispose of whatever products the firm... | 40929 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Md Anisur Rahman and S. M. Imamul Haque Marketing Mix for Tourism Products. 2013 г., 52 стр., мягкий переплет Marketing Mix is a combination of very important tools to penetrate, compete, and sustain in a competitive market either it is a product or service. There is always a discussion on the name and number of components of marketing mix. This book throws light on the importance of marketing mix. Also discusses with case studies about the name and... | 27329 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Khansa Zaman Billboard and Brand Image: A case of Pakistan. 2013 г., 60 стр., мягкий переплет Writing this book on a key aspect of marketing has been an enjoyable experience. This book comprehensively covers the issues of branding, billboards and its impact on the perception of customers. The First chapter contains an introduction of the book and its key concepts. The second chapter covers theoretical background of constructs in detail.... | 27613 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Stela Cazacu Greek Consumers’ Purchase Intentions towards Dairy Functional Foods. A study based on the Theory of Planned Behavior 2013 г., 116 стр., мягкий переплет Functional foods represent one of the food categories that are widely recognized for their added health benefits. The primary aim of this study is to identify the factors that influence the Greek consumers’ purchase intentions of dairy functional foods. The Theory of Planned Behaviour is adopted, as it is considered appropriate for this... | 29602 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Vilawan Hansaward How Consumers Make Purchase Decisions?. The Impact of Consumer Perceived Value on Buying Decision in the Luxury World 2013 г., 80 стр., мягкий переплет There are many reasons why consumers decide to buy luxury goods today, some as an investment, some to reflect status and wealth, while others aim to enhance their quality of life by surrounding themselves with desirable objects. This research looks to identify and understand the 'tangible' and 'intangible' trends of buying high-end luxury goods.... | 28323 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Anton Zanev Green Innovations and competitive market performance. Do green Innovations help companies increase their competitive performance? An application on the U.S. automotive market 2013 г., 64 стр., мягкий переплет This research paper was inspired by the rising popularity of the topic of sustainability. It is always interesting to analyze the various externalities resulting from the implementation of a corporate Green Strategy. One of those externalities is the possible direct effect of companies` green actions on their competitive performance. Usually, it... | 27755 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Richa Dahiya Online Shopping Behaviour. An Exploratory Study on Indian e-shoppers 2013 г., 140 стр., мягкий переплет On-line shopping is a recent phenomenon in the field of E-Business and is definitely going to be the future of shopping in India which is a large and strategic consumer market. E-tailing sales in India is estimated to be $ 0.55 billion in 2011-12 and expected to touch $60-$70 billion by 2020.The potential growth of on-line shopping has triggered... | 35295 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Gashaw Tibebe Social Marketing and Public Health. A Study on family Planning in Bahir Dar Town 2013 г., 120 стр., мягкий переплет When the population growth of a nation does not match with the socio-economic development, it crates burden for the overall development, and reduce the country’s ability to improve the lives of the citizens. Ethiopia is one of the country faces the problem of high population growth. The population of Ethiopia increases nearly seven times from... | 29744 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Yasmeen G. Elsantiel Perceptions of Airline Website Credibility: An Egyptian perspective. 2014 г., 368 стр., мягкий переплет A website’s perceived credibility is a critical issue for consumers when making an online purchase. In general, customers prefer not to purchase items on websites until they feel confident in their credibility. This is critical for Egyptian users as they perceive a high level of risk when internet shopping in Egypt. Credibility is a crucial... | 60284 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Gulalai Khan Retailing Attitudes. A Pakistani Perspective 2013 г., 184 стр., мягкий переплет Shopping value holds a key determinant of customer value in retail marketing. The academic literature has identified two dimensions of shopping value; hedonic value and utilitarian value. Hedonic value is derived from the shopping experience; it’s the emotional or psychological worth of the experience. In contrast, Utilitarian value refers to... | 43101 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Aygul Isayeva Customer Satisfaction. The role of loyalty phases as a moderator on the relationship between satisfaction with service recovery and its drivers 2013 г., 160 стр., мягкий переплет Service failures are inevitable. Customers tend not to complain when they happen. Given that we are able to stimulate customers complain, what actions should we take? We know what the drivers of satisfaction with service recovery are, but we do not know if they are of equal importance to all customers. Most likely not, if the loyalty phase the... | 42249 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Jayadev Sahoo The Effectiveness of Advertisements on Toothpaste Industry. A Study on Pondicherry 2013 г., 100 стр., мягкий переплет In today's business world, there is fierce competition among different brands of toothpastes. The primary aim of a company is to sell the products to the customers. The problem here is, "why should a consumer buy a particular brand of toothpaste?" Here, the author has analyzed five toothpaste brands, namely, Colgate, Close Up, Babool,... | 31889 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Farai Chigora,Clever Vutete and Christopher Vutete Exploring Brand Dynamics: Value and Dominance. 2014 г., 84 стр., мягкий переплет The book on branding provides a platform by the student, managers, lecturers, business owners and the society to apply the various branding concepts and strategies. The academics will benefit through learning how various taxi owner managers established the logos, brand messages, trademarks, colours, symbols and experiences. Consumers of the taxi... | 24061 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mohammed Hassan Ebro Value Chain Analysis Of Nensebo Coffee, Oromia, Ethiopia. 2013 г., 112 стр., мягкий переплет This study conducted to analyse coffee value chain in Nensebo district of West Arsi zone. Nensebo district offers great potential forest coffee, largely untapped due to poor harvesting and post-harvest management and producers have no incentives to improve quality of coffee products through proper management practices. The study was to identify... | 32315 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Fabian Schulte Sport Sponsorship. The importance of sport sponsorship as key element in the marketing efforts of a company using the example of Emirates 2013 г., 80 стр., мягкий переплет During the last two decades the importance of sponsorships in general and of sport sponsorships in particular as means of marketing communication has grown considerably. The continuously growing airline Emirates being highly engaged in sport sponsorship is an appropriate and very interesting example of a company using sport sponsorship programmes... | 21983 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Chiara Br?ker Viral Marketing and the Impact of Facebook's Like-Button. A Study on the Motivations to Participate in Viral Marketing 2013 г., 92 стр., мягкий переплет Viral marketing is only effective as it encourages individuals to forward the message. This study explores the motivations of Facebook biggest user group to participate in viral marketing. It was the first that investigated the motivations of young Facebook user to participate in viral marketing by using the Like- and Share- Button. This study... | 24345 тг |
