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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ismail Sidi Aissa SELF-IDENTITY AND BRAND. The intersection of Psychology and Marketing. 2020 г., 192 стр., мягкий переплет The present book discusses the topic of self-identity under the consumption context. The topic has been approached from the personality angle as it is a portrayal and representation of the self with a main research question whether the personality of the brand conveys to the consumer. The research behind this book has followed an inductive... | 43386 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Felix Okatch Marketing Management. 2020 г., 236 стр., мягкий переплет The main concern for every modern organisation is to understand the needs and wants of its target market and to attract and retain as many as possible. It means that any modern organisation operating in a dynamic and highly competitive marketing environment must strive to identify, anticipate and satisfy the needs and wants of its target market.... | 47368 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Khanya Zuma Marketing of the Space Industry in South Africa. 2020 г., 136 стр., мягкий переплет The main aim of the study was to explore high school students’ awareness of the South African space industry; how career opportunities have been promoted to these students; and what has influenced such awareness, or lack thereof. The objectives of the study were to identify students’ levels of awareness of the South African space industry; to... | 36556 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Bhaskar Sailesh and Dr. Suja John Tourists Behavior in the Age of Climate Change. 2020 г., 96 стр., мягкий переплет Climate change and the tourism industry are strongly linked. According to the United Nation's World Tourism Organization’s Davos Declaration (2007) tourism industry contributes to an average of about 5% of the global Carbon dioxide emission in terms of radioactive forcing. Studies pertaining to the state of Karnataka, India indicate that most... | 31747 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Fred Ssajakambwe,E. Gabriel - P. N. Walekhwa and Robert MULEBEKE Collective marketing and improved market access. Among smallholder maize farmers in Masindi District, Uganda 2020 г., 92 стр., мягкий переплет The aim of this study was to understand the linkages between collective marketing and improved market access among smallholder maize farmers in the district of Masindi, using Masindi Seed and Grain Growers Limited (MSGGL) as a case study. A stratified cross-section survey of 133 maize farmers that were marketing maize collectively through MSGGL... | 31605 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ebikinei Eguruze Strategy for Tackling Poverty in Nigeria (2nd Ed.). What Nigerian young people and community organisations perceive as tackling-poverty, using social marketing techniques 2020 г., 484 стр., мягкий переплет An evaluation of “what the National Youth Service Corps (NYSC) members’ community perceives as their support needs in Tackling Poverty in Nigeria’ and “How to Persuade Policy Makers using Social Marketing Techniques”? This research examines what the National Youths Service Corps members’ community perceives as their support needs in... | 66825 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mahmoud K. ELjafari,Raneen Yousef and Ali Jamoos Impact of Introducing 3G Cellular Data Services on Consumer Behavior. The Case of Bethlehem Governorate-Palestine 2020 г., 112 стр., мягкий переплет Considering the introduction of the 3G mobile data service at the beginning of 2018 in Palestine, this book investigates the factors that influence consumers’ behavior in Bethlehem Governorate. The research framework is based on the Theory of Planned Behavior (TPB) with the attitude, subjective norms, and perceived behavioral control factors. In... | 32315 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Antonette J. Marketing Management Reference Notes. All Concepts About Marketing For Beginners And Experts 2020 г., 188 стр., мягкий переплет This Book Is For Beginners Giving Ideas On The Basic Concepts Of Marketing.this Speaks About Several Concepts Given By Philip Kotler With Indian Touch. This Not Necessarily For Students But Teachers Also Can Use This Book For Teaching Purposes. | 43243 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Liladhar Rewatkar and Ujwal Lanjewar Design Algorithms and Architecture of Market-oriented Cloud Computing. To Design The Market-oriented Programming Algorithms and Its Implementation to Design The Cloud Computing Architecture 2020 г., 352 стр., мягкий переплет This book is entitled, “To Study and Design The Market-oriented Programming Algorithms And Its Implementation To Design The Cloud Computing Architecture”. This book has various algorithms which are currently use in market-oriented programming. The primary focus of this book was to design an architecture called Market-oriented Cloud Computing... | 56812 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Saravana Kumar P. Public Sector Health Insurers. In Indian Context 2020 г., 268 стр., мягкий переплет Health insurance continues to be one of the rapidly growing sectors in the Indian insurance industry. The growth of the health insurance industry lies mainly in better customer orientation in terms of servicing the customers, standardization of procedures and definition across the industry. Customers’ satisfaction of insurance should aim at... | 51409 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Eyong Ako Understanding Market Research. Market Research Hand book 2020 г., 68 стр., мягкий переплет Many people still undermined the relevance of market research in the business, they failed to realize that market research is one of those things that make a business to be stable and be successful.Market research is therefore an organized effort to gather information about target markets or customers. It is a very important component of business... | 23493 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Prabakaran J. Digital Marketing: Marketer's Perceptions and Practices. Digital Marketing Ideas for Small Business 2020 г., 60 стр., мягкий переплет Digital marketing is the act of advertising and also offering services and products by leveraging online marketing methods such as social media marketing, search marketing, and also email marketing. The Ultimate Overview to Digital Advertising and marketing has lots of understandings as well as techniques for business owners, advertising and... | 23208 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Vitalis Basera The online marketing strategies. Of Destination Marketing Organisations (DMOs), South Africa Tourism (SAT) Southern Africa benchmark 2020 г., 52 стр., мягкий переплет The determination of this study was to compare the online marketing strategies of Southern African countries with respect to Zimbabwe, Botswana and South Africa. The study sought to establish the online marketing approaches implemented by ZTA, BTO and SAT coming from the context that a number of DMOs websites in Africa lack interactive web... | 22924 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Karima Bouziane Cultural Transfer in the Translation of Advertising. The Case of English -Arabic Translation of Cosmetic Products 2020 г., 200 стр., мягкий переплет The purpose of this book is to study Venuti’s domestication and foreignization strategies in the translation of online advertising from English into Arabic. Based on Barthes model connotative denotative meanings in semiotics, the study specifically investigated the transfer of connotations in verbal and non-verbal elements in advertising from... | 43670 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Koppala Venugopal,Aschalew Adane and Samuel Asmare CUSTOMER RELATIONSHIP MARKETING OF BREWERIES. Ethiopian Perspective 2020 г., 80 стр., мягкий переплет Beer being a commodity of compulsory for certain places in line with the culture of festive, party moods have been tremendously increasing and the consumption is being encouraged by different communities. Having relationship marketing strategies been much associated with service sector, the result oriented trials have been made by other sectors... | 23919 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nima Golmohammadi Exploring the Role of Social Media and Mobile Apps. For Choosing a Restaurant; Evidence from Tehran 2020 г., 68 стр., мягкий переплет Today, most people in most countries share their everyday experiences on social networks. This is especially true about dining out, especially among young people and students. Restaurants advertise in a variety of ways, and it is not in a way that the whole forum for exchanging of information is freely available to customers, and the make an... | 23493 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tharika Tellicherry Student's Perception of TV Ads of Higher Education Institutes. 2020 г., 100 стр., мягкий переплет Universities and colleges today are tapping into the potential of advertising on TV. TV Ads of educational institutions are aimed to generate a positive image of the college and encourage prospective students to apply for admission. This dissertation written by Tharika Tellicherry studies the perception of students about these TV Ads. It uncovers... | 31889 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Shubham Goswami and Vineet Chouhan e-Marketing. Electronic Marketing 2020 г., 136 стр., мягкий переплет eMarketing is comprehensive and a ‘must have’ for anyone wanting to gain a more thorough understand of digital marketing. It’s ‘required reading’ for people working in the digital space, and ‘recommended’ for those involved in advertising, PR, social media and other areas that are ‘touched’ by digital. Digital marketing is a... | 39460 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ikem Okuhu Pitch. Debunking Marketing's Strongest Myths 2020 г., 216 стр., мягкий переплет Pitch: Debunking Marketing’s Strongest Myths is written to reshape and refocus marketing thinking towards what works in practical terms. Replete with experiences and case studies that are indigenously Nigerian, the book offers readers a pragmatic, rather than textbook insight into how some brands navigate their marketing journeys with success... | 46658 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Levan Lazviashvili The Importance of Positioning Map in Global Marketing. Positioning philosophy. Practical application of positioning map. Social Marketing Profile. 2020 г., 56 стр., мягкий переплет Globalization - The Art of Managing the Marketing of the World and Transforming Values. The monograph deals with the field of social marketing management. At the present stage, the company's external orientation focuses on targeting the interests of the target audience in light of market realities. A positioning map is a guide to the marketing... | 23066 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Foued Sabbagh Methods of Creating an Blogs of your Own. Database and Working Mechanisms 2020 г., 112 стр., мягкий переплет The creation of blogs is a most important element for publishing your information or creating a personal profile page that contains your most achievements or CV. The blogs are also a source of additional work and money across by the internet, so the blog may containt electronic products for sale or affiliate. Thus, the blog can be turned into an... | 32315 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Xiaoli Yu Bulte Identification of “Good” Logo and Recommendation about Logo Design:. An Empirical Study on Brand Logos of Cosmetics Products 2020 г., 80 стр., мягкий переплет This research work is for the purpose of identification of “good” logo in comparison with “bad” logos according to certain measuring criteria, and developing recommendation about logo design for cosmetics product category. For that, 32 unknown cosmetics brand logos and 90 students have participated in this empirical study. The key research... | 23919 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Boutheina Ben Ghozlen Gender Stereotyping in Advertising. A Content Analysis of a Corpus of TV Commercials 2020 г., 176 стр., мягкий переплет This book is situated within the framework of media & communication research and gender studies. It intends to measure the extent to which modern western TV adverts go beyond the traditional and stereotyped depiction of the sexes and to identify the messages they send to women and men about their gender roles and identities. Equally important,... | 42817 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Wael Kortam and Ghada Gad Marketing Research for Higher Education Industry. Global Perspectives 2020 г., 232 стр., мягкий переплет This book is an integration of advanced marketing research work for the sake of making the higher education institutions more competitive through sending a strong message across to the marketers global changing yet rewarding marketing context theoretically and practically. The essence of this message is two-folded. First, is the marketing research... | 47226 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tolossa Fufa Gulema Determinants of Market Access. Determinants of Market access for Cooperative members of Potato producers in Ethiopia 2020 г., 92 стр., мягкий переплет This study examines the determinants of market access for members of improved potato seed producers cooperative in Jeldu District West Showa Zone of Oromia. The main objectives of the study were to assess the marketing channels of the potato seed, to analyze the factors that affect members to market access and to identify the market problems... | 31605 тг |
