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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Adejo Atai Atabo A Complete Semiotic Study of Selected Telecommunication Billboard Ads. Semiotics - the heartbeat of pragmatics, syntax and semantics in words and images 1905 г., 240 стр., мягкий переплет "A Complete Semiotic Study of Selected Telecommunication Billboard Ads in Nigeria" is a five-chapter research work designed with a view to:- identifying and analysing semiotic variables in the selected telecommunication billboard advertisements;- discussing deep and surface structures of visual images in the selected billboard... | 51382 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Dr. Shanmugha Priya Pon Consumer Perception on Modern Shopping Centers in Coimbatore City. 1905 г., 188 стр., мягкий переплет Shopping is the examining of goods or services from retailers with the intent to purchase at that time. Shopping is an activity of selection and/or purchase. In some contexts it is considered a leisure activity as well as an economic one. Shopping has existed since the advent of civilization. Communities grew and prospered due to the local markets... | 47115 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Bharat Dhiman Speech Voice and Imagination for Acting. 1905 г., 96 стр., мягкий переплет Speech, Voice, and Imagination for Acting cover all-new art and techniques of Speech, Voice, and Imagination. The book will benefit new generation actors, theater actors, designers, illustrators, and data journalists. This book highlights the wide variety of speech, voice and imagination skills and the ability to explore unlimited varieties of... | 34651 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Shaik Shamshuddin Advanced Advertisement Management. Advertising and its tools for Sales, Merchandise effectiveness 1905 г., 160 стр., мягкий переплет Advertisement is the most important tool for the Marketing of the Products and Services, Advertisement gives an impact of awareness and details of the products and Services to concerned customers. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people... | 46120 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Henry Kyambalesa A Fresh Look at Marketing. 1905 г., 696 стр., мягкий переплет This book is mainly designed to update, as well as redefine, many traditional marketing terms, principles and conceptual underpinnings which have apparently become irrelevant, unsuitable and/or obsolete in modern socioeconomic settings mainly due to innovations in business and marketing practices—innovations which are dictated by changes in... | 84519 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Marta Almeyda-Ib??ez Measuring the Brand Equity of Puerto Rico as a Destination Brand. 1905 г., 148 стр., мягкий переплет Destinations are developing their branding strategies aimed to differentiate themselves and to attract more tourists; Puerto Rico is one of these destinations. The objectives of this quantitative study were to validate a customer-based brand equity model based in the consumer perception, measure the brand equity of Puerto Rico as a destination... | 36982 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Navaneetha Krishnan S and Divya T Sunset yellow induced neuronal damage; Protected by Vernonia cinerea. Exploration of the potential of Vernonia cinerea extract to attenuate the sunset yellow induced neuronal damage in mice 1905 г., 60 стр., мягкий переплет Objective: The study was designed to screen the protective effect of Vernonia cinerea extract against sunset yellow induced anxiogenic behaviour in mice through counteracting oxidative damage.Methods: The anxiogenic effect was induced by the administration of sunset yellow (20 mg/kg, p.o) for 30 days. Ethanol extract of Vernonia cinerea (EEVC)... | 23208 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Lourdes Oliva Has Virgin's brand extension strategy been a success?. Scope limited to the UK and to the Brand Extensions Virgin Atlantics Airways, Megastores, Cola and the Trains 1905 г., 332 стр., мягкий переплет The main purpose of this work is to evaluate if the Virgin brand extensions to diversify its offerings has been a success, focusing the analysis on the principal branding strategies.Chapter1 introduces the Virgin organisation and Brand Extensions strategy.Chapter 2 explains the research methodology.Chapter 3 presents the origins and fundamental... | 56102 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sudip Chatterji and Sunit Chatterjee Government Aided Rural Product Promotion and Development. An Empirical Study of Thailand and Australia 1905 г., 80 стр., мягкий переплет This book explores how government agencies in Thailand and Australia, two countries with long and rich history and culture that draw millions of tourists around the world preserve and promote their culture and tradition by showcasing, developing and selling products made in rural and regional areas. The authors compare the support respective... | 17627 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sanjay Bhyan Regulated Marketing in Haryana. 1905 г., 92 стр., мягкий переплет The study was conducted in Haryana in 2014-15 to study the regulated markets of the state. It was revealed that huge investment has been made in recent years to equip the markets with required basic infrastructure facilities such as covered sheds, storage godowns, lighting, connectivity, parking space etc. Alongside this, many discrepancies also... | 31605 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Eshetu Tefera Bekele Market Value Chain Analysis of Milk and Milk Products in Ethiopia. 1905 г., 80 стр., мягкий переплет This study was initiated to assess the dairy value chain and identify major constraints and opportunities that could be used as points of entry for research, policy, and development interventions by taking sample dairy cooperatives in Ethiopia. The dairy value chain activities of the study area involve six distinct value adding activities from the... | 23919 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Valentina - Simona Pa?cal?u Marketing capabilities in the digital environment. Consequences on the performance of the company 1905 г., 52 стр., мягкий переплет The purpose of this paper is to identify the effects of marketing capabilities in the digital environment on the company's performance. To test these effects, the data was obtained through a questionnaire-based survey on a sample of 38 companies that have operations in Romania.The results suggest that the marketing capabilities in the digital... | 22924 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mahek Iram Qureshi and Manish Omprakash Awasthi Impulse Buying Behavior. A Qualitative Exploration of subculture & Lifestyle Variables Influencing impulse buying & Its After Purchase Dissonance 1905 г., 336 стр., мягкий переплет Impulse purchases are important part of brick-and-mortar store sales. Planned purchases and sales of impulse items do not cannibalize require very little additional resources to make the sale. Impulse purchase symbolize a noteworthy fraction of sales in the retail setting. Hence research on this matter is recognized to be interesting and... | 56244 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mavluda Tairova,Niginabonu Aminova and Nozima Kadirova Annotated dictionary of marketing terms. Marketing atamalari izohli lug'atiАннотированный словарь маркетинговых терминов 1905 г., 148 стр., мягкий переплет Marketing plays an important role in activating economic relations in the market. Because in today's market economy, this system is unimaginable without marketing. We need to be familiar with marketing terms to see how marketing activates market economic relations and adapts quickly to changes in the market. This is especially true if the terms... | 36982 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Leslie Sajulan and Joel Tan CUSTOMER RELATIONSHIP MARKETING AND CUSTOMER RETENTION OF A RURAL BANK. BASIS FOR A PROPOSED INTERVENTION SCHEME 1905 г., 76 стр., мягкий переплет The purpose of this study was to determine the relationship between customer relationship marketing and customer retention of the 167 active demand deposit account holders of a rural bank in Panabo and to proposed an intervention scheme. Employing non-experimental quantitative research design utilizing a descriptive-correlation technique with the... | 23777 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Shiva Ilkhanizadeh and Iveren Carmella Bulya Advertising and Decision-making on Social Media. 1905 г., 92 стр., мягкий переплет Social networks like Instagram are used more and more by advertisers to publicize products. Social media's dominant position in customers ' lives has driven advertisers to ramp up their displays based on the network. The study explores the effectiveness of brands' social media advertising on consumer purchasing decision-making in human hair with... | 31605 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Obiageli Angela Nnamocha DETERMINANTS AND DYNAMICS OF TOURISM PATRONAGE IN NIGERIA. A STUDY OF THE TOURISM MARKET IN IMO STATE 1905 г., 344 стр., мягкий переплет Tourism has been widely recognized as a major contributor to the economic growth and development of nations. Nigeria is naturally blessed with significant tourism potentials, tourism in Nigeria is still at the rudimentary stage and Nigeria is not yet a destination of choice for foreign and domestic tourists. An immeasurable amount of revenue... | 56528 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mostafa Reda Marketing Automation. Revolutionizing Marketing Practices and its Impact on the Employability of Future Marketing Professionals 1905 г., 96 стр., мягкий переплет Over the last couple of centuries, the importance of automation has grown exponentially given the increasing complexity that modern world products and services demand. As such, in order to keep up with that level of innovation, the business functions needed to manage, market, and sell those offerings need to be regularly overhauled, specially... | 31747 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Chand P. Saini Issues and Challenges involved in e -tailing. 1905 г., 156 стр., мягкий переплет The book is intended to add to the knowledge about online retail. Various issues and Challenges involved in online retail and how does it impact the behavior of the consumer? It discusses the shift of consumers from Brick and Mortar Retail to online retail specifically in the National Capital region in India and explores the factors that derive... | 37267 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Jos? M. Ramos-Henriquez Machine Learning in Marketing. Customer data growth, new methods, and myriad of applications 1905 г., 96 стр., мягкий переплет Marketing paradigm is becoming customer centric. Every day billions of interactions and transactions occur, generating huge quantities of data. Customers are analysed though the lenses of marketing, with the data that those organizations record, integrate and manage. Today analytical tools include new statistical learning developments, such as... | 23036 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Abdur Rakib Nayeem Online Shopping in Bangladesh: Challenges and opportunities. Suitable for all BBA and MBA students in Bangladesh 1905 г., 108 стр., мягкий переплет This book describes about the opportunities and impact of E-Shopping in Bangladesh. This is an ideal creation by the author for the university level to demonstrate and understand E-Marketing and Online shopping broadly. This book presents number of segments according to meet students requirements and research in marketing and consumers in... | 35077 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг HAFSA IRFAN The Clothing Disposal Behavior in Pakistan. A Study of Young Consumers 1905 г., 72 стр., мягкий переплет The aim of this study is to investigate the behavior of young consumers with regard to clothing disposal behavior, how young consumers disposed of their unwanted or used clothes in Pakistan. Historically, extensive study has surveyed the dimensions of young consumer behavior in the context of buying behavior. Therefore, little research is... | 25571 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Friday Ekahe Abanyam Green Marketing Practices for Sustainable Polythene Consumption. 1905 г., 288 стр., мягкий переплет The study was carried out to determine the green marketing practices required by polythene manufacturing companies for consumers’ sustainability in South-South Nigeria. Specifically, the study sought to determine the green ethical, pricing, promotion, staff training, distribution and physical evidence practices required by polythene... | 56475 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Unzila Zameer Strategies to rebuild PIA brand image. Brand Strategies to rejuvenate; brand image 1905 г., 52 стр., мягкий переплет Time has a significant impact on human life as people prefer traveling through those vehicles, train or airline that saves their time. Back then in 18th century, traveling through air was a hectic job but now Air travel has become a fun activity where people enjoy their time and services offered. We are aiming to study the strategies that can... | 24860 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Salihu Musa Date Palm Marketing in Jigawa State, Nigeria. Analysis on Marketing Structure and Performance 1905 г., 156 стр., мягкий переплет The book is helpful to students, researchers, policymakers, governmental and non-governmental organizations who are into marketing research. The area, Jigawa State was chosen because of the suitability of the area in date palm production which had made the Federal Government of Nigeria establish the date palm sub-section under the Nigerian... | 40654 тг |
