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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Abdullah A. and Sadaf Siraj Customer Engagement in Social Media. Understanding the Antecedents and Consequences 1905 г., 132 стр., мягкий переплет Traditionally, companies used to establish relationships with customers through marketing activities like reward programs and direct marketing. Today, customers are participating as co-creators and sharers of brand content pages, which allowing viral effects and creating opportunities for word-of-mouth promotion.In this book on “Customer... | 39802 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Konstantinos Sfakianakis DIGITAL MARKETING FUNDAMENTALS. A quick guide to help you with your first digital presence 1905 г., 52 стр., мягкий переплет Digital strategies aim to reach potential customers through websites, advertising apps, social media and other channels in order to generate traffic to your website. Marketing, social media and business are among the most popular topics in today's society. With so many marketing methods, each with its strengths and weaknesses, it can be hard to... | 24860 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Raahim Najmi ANALYZING THE IMPACT OF DIGITAL MARKETING ON ONLINE MARKETS. 1905 г., 52 стр., мягкий переплет Digital marketing is an emerging method of marketing in today’s world. One of the most important mediums of digital marketing is the internet which not only the cheapest but most effective E-marketing tool that help companies to globalize, the main objective of this study is to examine the effects of digital marketing on online market.... | 24860 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Lydia Qianqian Li Consumer Attitude in Emerging and Developing Countries. A Global-Local Perspective 1905 г., 364 стр., мягкий переплет This book covers several important issues in understanding consumer attitude in emerging and developing countries, with survey data to support a few conceptual frameworks. The topics include: the drivers of consumer attitude toward global versus local brands, and toward globally standardized versus locally adapted products; framing effect in... | 64982 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Olorunfemi OBASA and Figen YEŞILADA The Effects of Digital Marketing on Micro-Sized Businesses. The case of North Cyprus 1905 г., 108 стр., мягкий переплет In light of the International embargo placed on the Turkish Republic of Northern Cyprus (TRNC) for the last 64 years and the economic crisis brought about by the combined effects of the Covid19 pandemic, the failing Turkish lira, the Russia- Ukraine war and the global recession, it is has been essential to research and explore several ways to aid... | 35077 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Behije Ibrahimi Promotion of Natural and Cultural Heritage for Tourism Development. In the Gora Province (Kosovo, Albania, Macedonia) 1905 г., 260 стр., мягкий переплет Globalization and tourism as two social and economic phenomena with an impact on economic life, the social and environmental effects of a country have not only positive but also negative effects, putting us in front of the fact that we must be very careful in the process of developing tourism. Gora, is the geographical region that in three... | 55480 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Zahra Sadat Mirshafiian Explaining the Commercial Performance of Manufacturing Companies. On Marketing Strategies in the form of a Model 1905 г., 132 стр., мягкий переплет In today's competitive world, there are successful companies that can create more values for customers and, according to Sergio Zyman, provide more reasons to customers to encourage them to buy and create a long-term relationship with the company. Creating superior value for the customer in the shadow of various components provides the basis for... | 23830 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ahmed Boulbari Persuasive Methods of Electronic Message. In Terms of the E-Marketing Templates 1905 г., 60 стр., мягкий переплет The aim of this study is to show the most important persuasive methods and ways that can be adopted through the various commercial patterns used in the electronic space, along with details and shedding light upon the theoretical aspects thereof, either with regards to the attractions used within the electronic persuasive message, in addition to... | 28533 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Saugat Ghosh Personality Congruence: A Study on Brands. Brand Personality Congruence 1905 г., 288 стр., мягкий переплет Brand Personality, which is explained as attributes of human personality of a brand, has always been a topic of great interest for researchers and marketing practitioners. Studies in the field highlighted the importance of brand personality, symbolic aspect of brands to reveal the personality of consumers, and also the dimensions associated with... | 56475 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tamuno Kiri Brands and Consumers: Marriage of a Tap Dance. 1905 г., 192 стр., мягкий переплет Decades ago, under the traditional slate, marketing and branding was done through intrusive communication approach, of repetitive advertising which was judged to be the process of achieving consumer mind-recall. This strategy was deduced from Harold Lasswel’s Hypodemic Needle Theory, which postulates that the consumer is a sitting duck, and that... | 47257 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Bhawna Mukaria Users' Perception Towards Mobile Wallets. A study on selected Government and Private sector Wallets 1905 г., 280 стр., мягкий переплет Present study is about government and private sector mobile wallets. Mobile wallets can be used for different purposes like money transfers, bill payments, hotel bookings, movie tickets booking, flight booking etc. Here, primary data from 1000 users has been collected for the study. The data has been analyzed in SPSS. Relationships between... | 56191 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nwameze George Owhoeke Influence of E-Marketing on Customers’ Patronage of Hotels. Influence of E-Marketing (Technologies) on Customers’ Patronage of Hotels In Rivers State, Nigeria 1905 г., 180 стр., мягкий переплет E-marketing Technologies is about a process of planning and executing the ideas, promotion, and pricing of hotels products and services in a computerized, networked environment, such as the Internet and the World Wide Web, to facilitate exchanges and satisfy customer demands. The book focused special technologies that will facilitate customers... | 46830 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Bivek Datta Preferences and changing needs of Business Travellers. Preferences and changing needs of Business Travellers: An Empirical Study of Online Travel Portals 1905 г., 200 стр., мягкий переплет Business Tourism is perceived as major market because of its revenue generating capability. Business Travellers have grown by leaps and bounds and their adoption of digitization in light of the Information and Communication Technology cannot be ignored. Present study is focused on the Online Purchase decision making behaviour of independent... | 47541 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Miloud Aroussi Global Marketing. A few bases 1905 г., 56 стр., мягкий переплет Global Marketing is a very efficient function in today's globalized world. Global marketing especially by one of its declination, the Marketing Plan, allows evaluating a business strategy. Economic globalization made it easier for the companies development in many countries. That is to say, there are today, more than in the past, companies from... | 25002 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг R Jayachandran and W Saranya E- Banking Services. An Analytical Review on Customer Awareness 1905 г., 108 стр., мягкий переплет Electronic banking, Use of computers and telecommunications to enable banking transactions to be done by telephone or computer rather than through human interaction. Electronic banking has vastly reduced the physical transfer of paper money and coinage from one place to another or even from one person to another. Customer awareness is a very... | 35077 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Feriha Dikmen Delice?rmak An Analysis of Perception of Gender Representation Turkish Adverts. A Reflection of Societal Change in North Cyprus 1905 г., 152 стр., мягкий переплет Limited studies diverted their attention on viewers opinions of gender representation in television adverts. Research in this field at international level has indisputably shown that television adverts play a significant role in shaping societies. In the current study the role of television adverts in shaping Northern Cypriot society is the focus... | 40512 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Bekele Benti TOURIST DESTINATION MARKETING PRACTICE. Cases from Ethiopia 1905 г., 116 стр., мягкий переплет The importance of destination marketing in tourism is incontestable nowadays. The effectiveness of marketing activities, however, depends on the efforts and plans of tourism suppliers and other entities. The best-managed and marketed enterprises and destinations are likely to benefit. This study aimed at assessing the marketing practices of... | 35361 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг IULIA CRISTINA IUGA and ANISIA NEAM?U SME's MARKETING DURING DIGITAL TRANSFORMATION. SMALL AND MEDIUM-SIZED ENTERPRISES MARKETING DURING DIGITAL TRANSFORMATION 1905 г., 140 стр., мягкий переплет The proliferation of information and communication technologies is forging ahead today at an unprecedented speed, opening new experiences and prospects for humanity, and triggering momentous changes in terms of networking, the business world, industrial development, and living standards. These advances provide fertile ground for small and... | 28954 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ashish Pareek and Priyanka Bhagoliwal Marketing Strategies. Impact of Value propositions on Customer Buying Behavior pertaining to the Mobile Phone Sector 1905 г., 328 стр., мягкий переплет The Hi-tech industry operates in a hyper competitive environment, where new and advanced products with umpteen features are regularly entering the market. Due to the cut-throat competition, This industry has shown a Paradigm shift in the market strategies, from market driven to market driving. In the quest for gaining sustainable competitive... | 60316 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Shveta Kalra Marketing Competitiveness of small scale industry in India. 1905 г., 284 стр., мягкий переплет In the coming decades of the new millennium, it is incumbent for the policymakers to ensure that the Indian SME's are enabled to survive, keeping in view their importance in employment opportunities and job creation for unskilled and uneducated youth of the country in order to sustain social and economic stability of the country. The present book... | 56333 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tien Thanh NGUYEN,Seyed Mohammadreza Ghadiri and Quang Hung VUONG CUSTOMER WORD-OF-MOUTH BEHAVIOR AND COPORATE BRANDING. A CASE STUDY in HIGHER EDUCATION SECTOR 1905 г., 152 стр., мягкий переплет Higher education is also considered a competitive industry, like any other. Therefore, private universities also need to pay attention to branding in the higher education industry, which is an indispensable strategy of any university leadership. Furthermore, student behavior is also greatly influenced by communication. Therefore, Word of mouth... | 29380 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kamal Kishor Pandey,Nidhi Varshney and Megha Bhatia Marketing for Budding Managers. Essential Marketing Skills 1905 г., 272 стр., мягкий переплет Marketing for Budding Managers helps to tackles such issues, providing the head a solid introduction to what marketing is all about. The authors successfully guide you through the key topics of the subject in a highly accessible manner, ensuring you gain a thorough understanding of the subject.The book provides an introduction to the marketing... | 55906 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mamayunus Pardaev,Ozoda Pardaeva and Obid Pardaev Innovative Models of Synergistic Efficiency. 1905 г., 108 стр., мягкий переплет In the monograph, innovative models of achieving synergistic effects are highlighted. It covered several models of achieving synergistic effects in different areas. In particular, special attention is paid to the possibilities of the MFKSSN model in increasing the efficiency of the use of clusters and synergetics, the 7P model of achieving... | 29270 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Bhukya Madhu and M Venu Gopalachari Deep Learning. Deep Learning Approaches for Intrusion Detection and Attack Severity Classification in IOT Network 1905 г., 168 стр., мягкий переплет The Internet of things (IoT) has gained more attention in recent years because of its ubiquitous operations, connectivity, methods of communication, and intelligent decisions to evoke activities from various devices. Therefore, artificial intelligence techniques have been integrated into all aspects of the Internet of Things and making life more... | 46404 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sondrix Dacula,Rubie Arroyo and Analyn Sundo CUSTOMER LOYALTY TOWARDS ONLINE FOOD DELIVERY SERVICES AMIDST PANDEMIC. ANTECEDENT OF DELIGHT 1905 г., 52 стр., мягкий переплет This study was conducted to explain the quality factors that influenced customer loyalty to online food delivery throughout the pandemic. During the worldwide pandemic COVID-19, the benefits of online food delivery (OFD) were clear, as it provided customers with access to prepared meals while also assisting food providers to remain operational.... | 24860 тг |
