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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Prof. Vasudev Modi and Dr. Ravi Rajai Marketing of Emotions – Connecting Customers’ Via Heart. From Literature Perspective 1905 г., 104 стр., мягкий переплет An organization that specializes in hedonic consumer goods places a strong prominence on emotionally connecting its products or services to its customers. This association's success in forming long-term relationships and hence earnings for the company is well known. However, because emotions are intangible and change over time, company should... | 34935 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ameenudheen K. P.,Muhammed Roshif U. and Raseem Abdul Khader P. Online Food Delivery Services – Consumer Perception. An Empirical Examination 1905 г., 52 стр., мягкий переплет Due to the huge increase in positive cases of corona virus, Indian government introduced 21 days nationwide lockdown on 24th march 2020. This lockdown then extended to 68 days. It shut downed all commercial activities and transportation. Also, people who effected with covid 19 and those who came from other states and other countries obligated with... | 24860 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Laura Marcu Marketing Research. Concepts, methods and practical advices. 1905 г., 156 стр., мягкий переплет This book aims to bring together those concepts and basic notions in the field of market studies, with which any student of an economic profile or practitioner in a company must be familiar. Currently, the field of marketing research is complex, research methods can be applied to an extremely large number of economic phenomena that a company has... | 28071 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Bincy Baby An Analysis on the Causes of Road Accidents in Ernakulam District. Causes of Road Accidents in Kerala, India 1905 г., 76 стр., мягкий переплет Road accidents are more frequent these days, which ultimately results in the loss of many lives each year. Some victims are affected many disabilities and they are suffering throughout their life. Road traffic accidents are the top most causes of death among youngsters. They are the main victims of the accidents especially adolescents age groups... | 25713 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Gulmira Isokova Importance of advertising in the development of Corporate tourism. On the example of Bukhara Region 1905 г., 112 стр., мягкий переплет In the modern world, tourism is considered as a socio-economic phenomenon that directly and indirectly affects the development of all relаted infrastructure. Modern tourism is bаsed on the high level of development of the trаnsport, social and service sectors, which ultimately mаkes it a highly profitаble sector of the economy. As more and... | 35219 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг K. AMUTHA PROSPECTS AND PROBLEMS OF COIR INDUSTRY. 1905 г., 276 стр., мягкий переплет Summary:Coir industry is one of the most traditional cottage industries concentrated in coconut producing states in the country. The expansion of coconut cultivation coir industry is coming up in Tamil Nadu, Karnataka, Andhra Pradesh, Orissa, West Bengal and the union territory of Pondicherry and Goa are advantages offered by the coconut industry.... | 56048 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mario Haro Salazar and Diana Espinoza Alc?var TikTok as a Tool for Building Brand Awareness. TikTok Marketing Plan 1905 г., 60 стр., мягкий переплет For the majority, it does not require an introduction, but if it still sounds new to you, TikTok is a social network based on sharing short videos, up to 60 seconds.There are three ways to create a brand presence and promote products on TikTok: Create your own channel where the brand shares its videos. Hire ads on the platform. Collaborate with... | 25144 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Dr. A. Navitha Sulthana and Dr. S. Vasantha The Trending Social Media Usage, eWOM And User-created Content. On Creating Purchase Intention via Digital Platforms 1905 г., 120 стр., мягкий переплет Technology has brought numerous changes in people’s lives. From 20th century technology changes and advancement began. Founders, developers, engineers and scientists work for advancement in utilization of modern technology. As a result, the internet was established. The internet source has grown in popularity over a time. The web generation has... | 35503 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nizeyimana Jean Baptiste THE CONTRIBUTION OF MULTIMEDIA ON BUSINESS PROMOTION. An evidence of Telecommunication Companies in Rwanda 1905 г., 64 стр., мягкий переплет In recent years, with the appearance of multimedia practices, traditional print and broadcast media as main promotional tools have faced major challenges, as many newspapers and television channels have suffered audience reduction. Overwhelmingly, the majority of marketers, both business and political, have started to use some form of multimedia... | 19963 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Karthika M. Online Advertisement. Online advertising is a type of mass communication which is based on traditional form of advertising 1905 г., 112 стр., мягкий переплет Online advertising is a marketing strategy that involves the use of the internet as a medium to obtain website traffic and target and deliver marketing messages to the right customer.Broadly, online advertising is about delivering advertising to internet or online users via web sites, email, ad supporters software and internet enable smart phones.... | 32315 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг PADMANABHAN V and SWATHICHITRA G CONSUMER PERCEPTION TOWARDS ONLINE BUYING BEHAVIOUR. 1905 г., 152 стр., мягкий переплет The consumers are the persons who spend cash for the things required to consume merchandise and administrations. As such, buyers play a vital role in the financial framework of a country. Consumers are the king of the market. So the behaviour of the consumers is essentially important. Nowadays the consumers want to buy the products through online.... | 37125 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Thy Ngo Giang and Binh Tu Van Customer Analytics for Retail Banking toward Marketing Strategy. 1905 г., 64 стр., мягкий переплет With implementing data mining on big data of 3,527 customers of the retail banking of in Vietnam, an approach of mathematic method, e.g. K-Means of cluster, Association Analysis found that banking customers seems to be busier to have more bank cards. There are 7 main bank cards concerned in the study, such as VG (Visa Gold), VC (Visa Classis), MG... | 23350 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Khaydarova DILORA Application of SMM Tools to Form the Image of the Destination. 1905 г., 104 стр., мягкий переплет Destinations contain a number of essential components which pull in the guest to the goal and which fulfill their needs on entry. These fundamental components can be broken down into attractions (the ‘must sees’ or ‘must dos’) and the other remaining components. These are summarized underneath. In our conclusion, the putting and quality of... | 34935 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Motunrayo Oladele Ajao Marketing of Financial Services with Case Studies. 1905 г., 512 стр., мягкий переплет The banking industry in Nigeria had witnessed a paradigm shift and benefitted from the banking reforms of 2004 and 2009 which had resulted in strong identity and world-class banking standards that are committed to excellence customers’ services, shareholders and employees satisfaction in the financial sector.This book explores the fundamentals... | 76048 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Abhishek Gill Agricultural Marketing Of Perishable & Non-Perishable Commodities. Evidences From Nanded & Parbhani District 1905 г., 636 стр., мягкий переплет The book ‘Agricultural Marketing Of Perishable & Non-Perishable Commodities: Evidences From Nanded & Parbhani District’ is the output of sincere efforts taking inspiration from different authors in the respective field. First chapter covers introduction, overview of Indian agriculture. Literature Review has focused on reviews of some published... | 82388 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Xi Qin HERITAGE’S CULTURAL COMMUNICATION IN THE AGE OF ONLINE INFORMATION. HUASHAN ROCK ART, CHONGZUO, CHINA 1905 г., 192 стр., мягкий переплет The Huashan Rock Art site is a cultural tourism site of considerable importance in the development of domestic tourism focusing on heritage and history. As a previously peripheral part of Chinese society, Huashan has a significant role in explaining to Chinese people the extent and complexity of their history. Yet creating advantage competitive in... | 39997 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг B. Merceline Anitha Digital Marketing. 1905 г., 84 стр., мягкий переплет Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video,... | 25997 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Naveen Kumar and Samuel Caeser Pickens Marketing Management in Tourism and Hospitality for a Century. Learning Trends for Transformation in Tourism and Hospitality Marketing 1905 г., 204 стр., мягкий переплет Dear learners! Welcome to the course Tourism and Hospitality Marketing. This course is designed to expose the basic concepts, ideas, and principles of tourism and hospitality marketing. In this module you will learn about tourism and hospitality marketing and it discusses-introductory concepts about marketing for tourism and hospitality... | 47683 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Aakanksha Singhal Green Marketing Myopia. The effect of green marketing myopia on women consumers' toward cosmetics 1905 г., 248 стр., мягкий переплет This book is based on research on the existence of green marketing myopia in green cosmetic companies and finds out its impact on women consumers. This book reveals the true condition of green cosmetic products in the mind of consumers i.e., why the consumers are either not ready to purchase these green cosmetic products or do not focus on the... | 51666 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Uwem Essia and Glorioustina Essia CREATE AND PITCH A BUSINESS IDEA. Innovations and Youth Employability 3 1905 г., 64 стр., мягкий переплет Create and Pitch a Business Idea is third of the Book Series titled, Innovations and Youth Employability. It is explained here the process of identifying and harnessing business ideas. Equally explained is the process of transforming the business ideas into presentable concept notes that are presented or pitched to prospective investors for their... | 25287 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Uwem Essia and Glorioustina Essia START A BUSINESS AT HOME. Innovations and Youth Employability 4 1905 г., 60 стр., мягкий переплет Start a Business at Home is Book 4 of the Series titled, Innovations and Youth Employability. It is discussed here the steps that can be taken to transform hobbies and pastimes into businesses that can be initiated cheaply at home. A list of possible home businesses is provided and each is briefly discussed. Links to further resources to help... | 25144 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Anvesha Sharma The Paradigm Shift in Advertising: Moving from Traditional to Digital. An Integrated Approach to Understand the Changes in Advertising Communication Balancing Both Traditional and Digital 1905 г., 244 стр., мягкий переплет Advertising is a successful marketing strategy that includes an advertising plan that will grow the business. Advertising is a type of promotion for a business, where the ad campaign is placed in a media venue. According to Boaze (2004), “there are two types of advertising— the ones that you pay for and the ones that are free. Both types have... | 51524 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Prof. Sneha Akshay Pakle and Prof. Vaibhav C. Gandhi Effect of Digital Marketing Communication on Customer Buying Decision. Process: a Study of Indian Passenger Car Market 1905 г., 208 стр., мягкий переплет This book concluded that Digital Marketing Communication affected the entire consumer buying decision process right from need recognition to the post-purchase stage. Digital marketing communication had an effect on the need recognition stage of the consumer buying decision process by making them aware of their needs of buying a new car.... | 47825 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Uwem Essia and Glorioustina Essia Earn Income from Digital Marketing. Innovations and Youth Employability 1 1905 г., 56 стр., мягкий переплет Earn Income from Digital Marketing is book 1 of a Coaching Series titled, Innovations and Youth Employability, which aims to identify income-yielding activities that are associated with digitalization.Digitalization places a monetary value on an increasing number of things and activities, including what were hobbies and pastimes in the past.... | 25002 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Uwem Essia and Glorioustina Essia Earn Income from Copywriting. Innovations and Youth Employability 2 1905 г., 64 стр., мягкий переплет Earn Income from Copywriting is book 2 of a book series titled Innovations and Youth Employability. Essentially, a copy is a text (content), and copywriters weave convincing phrases to convince entities to take an action. Copywriting aims to drive sales. Copies include all ads, landing pages, CTA buttons on a website, product page copy, sales... | 25287 тг |
