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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ishankumar Bipinchandra Khatri Online Shopping. Theoretical Framework 2019 г., 52 стр., мягкий переплет In this book the researcher has provided the glance of the theoretical framework of an online market, which includes the concept of online shopping, types of internet users, factors influencing customers to shop online, online shoppers in terms of demography, consumer buying behaviour process, the theory of planned behaviour and technology... | 22924 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ishankumar Bipinchandra Khatri E-Marketing. Literature Review and Research Methodology 2019 г., 52 стр., мягкий переплет This book deals with literature review about present study of online marketing, problem of the study, rational of the study, objectives and hypothesis of the study along with research design. The information about the various types and sources of data has been provided. Data analysis plan has also been shown taking into consideration the... | 22924 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Getye Mekonnen The Effect of Advertising on Sales Volume within Beer Industry. The Case of Addis Ababa City 2019 г., 88 стр., мягкий переплет This book examines the effect of advertising on sales volume within beer industry in the case of Addis Ababa city. The study focuses on four determinants namely: advertising media factor, advertising message factor, advertising source factor and advertising receiver factor which affect sales volume in beer industry. The study used quantitative... | 31463 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rahul Sharma Brand Extension: a study of consumer perception & attitude. 2019 г., 100 стр., мягкий переплет Brand extensions refer to use an established brand name in new product or product categories and are extensively applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers’ attitude towards extensions is modified on the basis of their cognitional reactions and relations between the parent brand and... | 34309 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Maria Yosephine Dwi Hayu Agustini GREEN MARKETING. THE CONTEXT OF INDONESIA AND PHILIPPINES 2019 г., 136 стр., мягкий переплет The initial purpose of this book is to contribute on developing knowledge on green marketing practices in developing countries that considerably still limited. The knowledge was generated from the exploration of the selected companies in Indonesia and Philippines producing green products. It ends with a proposed model of green marketing strategy... | 26392 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mona Bouzari Preliminary Study On Destination Attributes OfNorthern Cyprus. Iranian Travelers’ Perspective 2019 г., 92 стр., мягкий переплет The purpose of this study is to determine the attributes of Northern Cyprus ; Iranian travelers? perspective. It will be tried to determine strong and weak attributes of North Cyprus from Iranian travelers perspective. Furthermore, this study tends toexamine a conceptual model that will examine the relation between attributes, overall image, and... | 31605 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kamatchi Preethi Vasudevan Materialism, Money Attitude & Compulsive Buying Behavior of Consumers. An Empirical Study 2019 г., 68 стр., мягкий переплет Indian economic liberalization policies have led to offering of product in the Indian market. The Indian consumers have become much more open-minded and experimental in their perspective. The Indian consumer buying behavior to a large extent has positive attitude to Western influence. There is now an exponential growth of Western trend reaching... | 20105 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Shuaibu Abdulmumin The role of Hausa Oral Singer as Agents in Broadcast Media Advertising. Oral singers as agents in broadcast media advertising 2019 г., 64 стр., мягкий переплет This book is about two famous, legendary and popular Hausa oral singers namely Alhaji (Dr) Adamu Danmaraya Jos and Alhaji (Dr) Mamman Shata Kastina. The singers share many things in common, such as composition of variety of songs on various themes and subjects. The two singers were both recipients of National Merit Awards of their country and... | 23350 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Palanisamy Viswanathan and K. Pongiannan Measuring and Evaluating the Efficacy and Impact of Non-Commerical Advertisements. A Behavioural Analysis 2019 г., 168 стр., мягкий переплет Non-commercial advertising is sponsored by or for a charitable institution or civic group or religious or political organization. Many noncommercial advertisements seek money and placed in the hope of raising funds. Others hope to change consumer behavior. Word-of-mouth advertising is a person to person communication that is perceived as being... | 42533 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Beg?m Hattato?lu Customer Portfolio of a consumer goods based virtual store. Identifying customer segments with Cluster Analysis 2019 г., 68 стр., мягкий переплет In the last decade, analyzing and identifying customers became an irreplaceable need for companies. This research concentrates on discovering a company’s customer segments using different machine learning algorithms, benchmarking different algorithms and its parameters to conclude the best results. Improvements in the technology provided several... | 23493 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kayla J. Bishop Positioning Options and Marketing Implications. For Premium Electric Vehicles within the United States Market 2019 г., 68 стр., мягкий переплет The emergence of electric vehicles will alter the future, creating new technologies and boosting sustainability. Premium brands are now advertising state-of-the-art technology and extended luxury through electronification of drivetrains. The central aspect is to evaluate how one brand can differentiate themselves in this highly developing market... | 20105 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Marisabel De Castro Factors Driving Engagement with Facebook. An Investigation on Social Interaction Through Social Media 2019 г., 80 стр., мягкий переплет Facebook is the most used Social Networking Site in the world. In this book, the researcher investigates the factors that motivate individuals to keep using Facebook throughout the years and compare if any of these drivers indicate different levels of commitment: brand engagement, brand loyalty and brand love towards the SNS. The findings of this... | 23919 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ankit Gaurav Impact of Endorsement Involving the Celebrities on Consumer Behaviour. Based only on Secondary Research for Four Global Companies: Samsung, Adidas, Tag Heuer and Cadbury 2019 г., 68 стр., мягкий переплет For increasing the sales of the organisations, the strategy of celebrity endorsement has been adopted by the organisations around the globe. The strategy of celebrity endorsement is considered as an important part of an organisation’s marketing strategy in which the company hires a celebrity, having a great fan following, to endorse its product... | 23493 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ebenezer Kofi Howard,Benjamin Asinyo and Samuel Twumasi-Appiah Customer Loyalty Through Branding and Packaging of Printed Fabrics. 2019 г., 116 стр., мягкий переплет An evaluation of customer loyalty through branding and packaging put emphasis on how customers will be made to purchase and repurchase a particular brand of locally printed fabrics. Branding and packaging help manufacturers of printed fabrics in creating customer loyalty as indicated by this long essay to enable them to enjoy a long term customer... | 32457 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Melissa Espinoza Media Consumption and It's impact in Modern Advertising. 2019 г., 52 стр., мягкий переплет Digital Marketing has become an essential tool for modern advertising agencies. Companies that do not consider this fact are in danger of becoming obsolete. Social media has taken center stage with millennials, offering advertisers viral growth opportunities. As such, media consumption habits are changing ever faster worldwide. In Ecuador, digital... | 22924 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Md Tapon Mahamud Jony Impact of Online Marketing Strategies. A Case Study of Argos 2019 г., 76 стр., мягкий переплет Online marketing strategies are used by organizations in the retail sector to increase customer’s perception over the brand and influence their purchase intention. The research has been conducted in order to study the impact on online marketing strategies of Argos, UK on its customer's purchase intention. The research details the importance of... | 23777 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ghada Gad and Wael Kortam Generalized Darwinism for Evolutionary Marketing Research Theory. An Interdisciplinary Paradigm 2019 г., 144 стр., мягкий переплет This book aims at developing an evolutionary marketing research theory through adopting the interdisciplinary paradigm of Generalized Darwinism. The authors were able to prove conceptually and empirically that a three phased evolutionary marketing research theory in terms of variation-triggered-encoding, selection-triggered-application and... | 36840 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ishankumar Bipinchandra Khatri Online Marketing. An Introduction 2019 г., 56 стр., мягкий переплет In the present book author provides the information about the concepts of the online market and online marketing as well as the significance of online market and online marketing with respect to the growth of the online market in India. The book also includes information about the present scenario of online shopping in India, functions of the... | 23066 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Samwel Bett Management in Modern Era. Reviews of Marketing and strategics Concepts 2019 г., 68 стр., мягкий переплет Marketing has dynamically changed based on the increase in competition, brands and specific customer preference. Most products have been customised to fit specific market segments. The book provides insight into branding concepts as well as marketing to understand the current trends. The concepts include understanding some theories supporting... | 23493 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Agapi Improchori An exploration & analysis of guerilla marketing techniques in fashion. 2019 г., 64 стр., мягкий переплет Surrounded by advertising on a daily basis, consumers are no longer so receptive to its messages; this has led to a change in the nature of advertising techniques. In a fast and continuously changing environment such as the fashion industry, advertisers are forced to come up with new and exciting approaches to make their message stand out. One of... | 23350 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sepiso Lilami Societal Resistance for Paying for Services through Marketing. A Study of Kafubu Water and Sewerage Company Limited 2019 г., 52 стр., мягкий переплет The water and sanitation sector in Zambia falls under the Ministry of Local Government and Housing and is regulated by the National Water and Sanitation Council (NWASCO). This unsustainable financial situation at the public service provider is largely because most customers who are supplied with the company’s services at a huge cost do not... | 22924 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kanupriya Adlakha Consumer buying behavior: A study of Over the counter(OTC) drugs. 2019 г., 96 стр., мягкий переплет The consumer buying behavior is very important for any product that consumers’ purchase on their own.In recent times there has been an increase in the number of over the counter medicines available in the market.The prescription based drugs are entirely dependent on the doctor detailing.Over the counters are slowly gaining momentum with the... | 31747 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kai Mahnert The Brand Inside. Factors of Failure and Success in Internal Branding 2019 г., 176 стр., мягкий переплет Aligning brand understanding and commitment among employees with the external brand promise is considered a key element of any successful branding strategy. However, the theory has as many subscribers as it has tales of failure. In many cases, marketing practitioners charged with the task of turning employees into “brand champions” resort to... | 30717 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг William Bisayi and Joseph Dzanja Influence of Promotional Mix Strategies on Consumer Buying Behavior. 2019 г., 56 стр., мягкий переплет CONTRIBUTION OF PROMOTIONAL MIX STRATEGIES ON CONSUMER BUYING BEHAVIOR OF SEED CO MALAWI PRODUCTS: Case of Chitsime EPA, Lilongwe. A research report submitted to Lilongwe University of Agriculture and Natural Resources in partial fulfillment of the requirements of the BSc degree in Agricultural Enterprise Development and Micro-finance. The study,... | 23066 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nina Unger How Greenwashing Misleads Consumers. The Role of Emotion & Hard Facts 2019 г., 180 стр., мягкий переплет Being eco-friendly sells. Marketers are aware of that and often try to make brands and products greener. Companies that engage in greenwashing are well aware of the potential of green capitalism. In a way it shifts responsibility away from companies and governments towards consumers. Consumers are the ones, as companies claim, who have the option... | 42959 тг |
