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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sanjay Kachot Digital Marketing And Advertising Trends In India. 2017 г., 60 стр., мягкий переплет DIGITAL ADVERTISING refers to marketing media that is digitally displayed. Digital advertising technology exists on the Internet, on smart phone and hand-held media devices, and even on automobiles and billboards. Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising... | 21272 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Majid Mohammad Shafiee Handbook on Tourism Management. Marketing Approach towards E-Tourism Development Strategies with ICT Capabilities 2017 г., 132 стр., мягкий переплет In current Information and Communication age, Tourism as a growing industry, plays a vital role in economic growth of many countries and influences related businesses and industries. There is an interaction between technological progress and tourism industry development. Using Information and Communication Technologies capabilities (e.g. website... | 33510 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Jana Krizanova Destination Websites. An Investigation into the Importance of Destination Websites 2017 г., 136 стр., мягкий переплет This study centres on the use of information technology and the internet for the management, marketing and distribution of complex tourism products at a destination level. It explores the use of destination websites and investigates what elements of destination websites determine their success in the eyes of tourists. It is intended that the... | 33652 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Karima Bouziane Understanding the Moroccan Consumer. Insights to Control the Way Consumers Experience and Relate to Brands 2017 г., 104 стр., мягкий переплет This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them? What captures their attention? What retains their loyalty? To answer such questions, we have examined the characteristics that influence consumers’ decisions and behaviors. We have, specifically, investigated the emotional... | 29611 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Pulaki Tshabalala Fashion clothing involvement and black Generation Y students. 2017 г., 112 стр., мягкий переплет Opinion leadership and opinion seeking are central constructs in academic studies of new product innovations. Fashion opinion leaders as those individuals who accelerate the fashion maturity process by legitimising a fashionable trend and influence other consumers to adopt the new innovative style as a replacement for the current accepted one.... | 29896 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг B. Girimurugan and S.M. Uvaneswaran Purchase Behaviour of Organic Food Product. Consumer Health Consciousness And Its Impact On Purchase Behaviour Of Organic Food Products 2017 г., 188 стр., мягкий переплет The book shows that the growing urbanization and its changing consumption patterns have created a noticeable change in its environment and giving more illness to human. Keeping these changes as the main theme of the study, research focuses on knowing the consumer health consciousness and its impact on purchase behaviour of organic food products.... | 39855 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ama Achiaa Kankam Boadu The Loyalty Effect:The Relationship between Customer Loyalty and Sales. An Assessment of the Effect of Customer Loyalty on Sales Revenue in the Telecommunications Industry of Ghana 2017 г., 64 стр., мягкий переплет A customer loyalty program that rewards subscribers with valuable and appropriate bonus awards can be a vital component of a successful customer retention and re-purchase programme. It can also stimulate revenues by encouraging customers to use and spend more on their services. This study was conducted to assess how loyalty programmes affect sales... | 26255 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mabvuto Phiri Sales Optimization via Target Marketing aided by Business Intelligence. 2017 г., 64 стр., мягкий переплет Marketing is a fundamental activity of almost all spheres of life, as its core concept is hinged on the exchange of values be it products or services. Its effects extends beyond marketing as a profession to marketing as an important part of personal choices in areas of spending income as well as corporate decisions. This book can profit both the... | 21414 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Haroon Iqbal Maseeh and Hafiz Ahmad Ashraf Advertising trends of tomorrow. 2017 г., 112 стр., мягкий переплет In the present digitalized world where almost everyone is attached with the world through their smart phones and internet, there is an opportunity for the organizations to target their customers through mobile apps. The purpose of present research is to check the impact of digital mobile advertising on customers purchase intention. Independent... | 29896 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ali Hammad To examine the marketing communication strategy of McDonald's in UK. Its impact on the buying behaviour of consumers and consideration of factors contributing to the success or failure of the brand 2017 г., 116 стр., мягкий переплет The title of this book is: “To examine the marketing communication strategy of Mc Donald's in UK, its impact on the buying behaviour of consumers and examination of factors contributing to the success or failure of the brand”. Problem statement is of significant interest and importance as it shows the effect of McDonalds marketing... | 30038 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Joseph Kosure Country Marketing: Incentive Influence on Export Processing Zone Firms. 2017 г., 216 стр., мягкий переплет Country marketing activities cost huge sums of money and yet there has been little empirical concurrence on the accrued benefits to the host countries. The host country may forego tax revenue when offering investment promotion incentives but with unfavourable macro-marketing environment which negatively impacts on the firm performance, it may not... | 36494 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Eseoghene Ojarikre The Role of Price, Service Quality and Trust on Customer Loyalty. Enhancing the Commitment-trust Theory 2017 г., 124 стр., мягкий переплет Service providers having competitive prices and rendering quality services cannot solely rely on those to enjoy high customer loyalty. Relationships built on trust go a long way in solidifying such relationships. However, there is lack of sufficient studies that have assessed the mediating effect of trust on the relationship between price, service... | 30322 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Yulia Parinova Role of Services in Building Long-Term Relationships. Between Furniture Companies and B2B Customers 2017 г., 120 стр., мягкий переплет For the last decades the importance of services has increased, this fact is recognized both by scholars and in business. It is becoming difficult to constantly improve products, therefore services are employed by companies to gain competitive advantage. The study provides the specific types of services assisting in relationships building. Based... | 30180 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sudha B. Marketing Services in Tamilnadu Hill Resorts. 2017 г., 308 стр., мягкий переплет Hill resorts are visited by tourists from different places with multiple expectations. Reaching the hill resorts, staying in the resorts and the services expected by the tourists in the hill resorts are encountered with a number of problems and difficulties. The possible difficulties are found in accommodation, amenities, supporting services,... | 48957 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ibrahim Agboola Promotional Strategies And Organisation Sales. 2017 г., 84 стр., мягкий переплет Promotional Strategies and Organisation Sale is a book that shows ways which the organisations can effectively increase their sales. Certainly, companies want to have much profit than before and they want to keep increasing this day by day but most companies have kept using just a single promotional strategy again and again and they keep having... | 22125 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг James Adeniran and Adekunle Binuyo Is Service Quality a Correlate of Customer Satisfaction?. 2017 г., 52 стр., мягкий переплет This study assesses the relationship between dimensions of service quality and customer satisfaction from the perspectives of passengers that travel through Nigerian airports. Survey methodology was adopted for the study. Cross-sectional data were collected at four International airports with the aid of structured questionnaire. The questionnaire... | 15181 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Antigone G. Kyrousi Color in Advertising. Effects on Emotion, Memory and Attitudes in High and Low Involvement Conditions during Exposure 2017 г., 444 стр., мягкий переплет This book is based on the author's doctoral dissertation dealing with consumer responses to color in advertising. Although color is invariably present in almost all advertising, a lot of unanswered questions still exist concerning the effects different colors in an advertisement elicit in consumers exposed to them. Which are the emotional... | 52337 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Valeriia Denysova The Emergence of Digital Transformation. And its Influence on Marketing Departments of Medium and Large Sized B2C Companies 2017 г., 124 стр., мягкий переплет This work consists of theoretical findings of existing research base and analysis of data from the empirical study. The goal of the secondary research was to investigate how a marketing department typically operated 5 to 10 years ago, how customers were reached previously and what kind of changes digital transformation has brought to the marketing... | 30322 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Volodymyr Tashakov Relationship Value and New Product Development Success. 2017 г., 140 стр., мягкий переплет Interest in the connection between new product development and relationship marketing has grown in the recent years. The technical side of new product development has been heavily researched in the last few decades, while very little attention has been given to the customers’ contribution to its success. This contribution is based on customer... | 33794 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Dhivya Rajaram Out-of-Stock Situation on Customer Loyalty. 2017 г., 100 стр., мягкий переплет To the author, research has been on the professional agenda. A clear insight into the world of consumer behavior ended up at exploring behavior which is ultimately part of consumer decision sciences. The author is a proud recipient of dissertation funding from the EU Seventh Framework Project VEG-i-TRADE for the doctoral work. Current research is... | 29469 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nabil Al-Fahim Factors Influencing the Adoption of Internet Banking among SMEs. 2017 г., 60 стр., мягкий переплет Despite the wide adoption of Internet banking service in developed countries, its application is still low in developing countries like Yemen. Moreover, there is a dearth of empirical research on Internet banking services in Yemen and this makes it necessary to carry out research on adoption of Internet banking service. The purpose of this study... | 21272 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Michael Boot Luxury Consumer Archetypes. And how to service them 2017 г., 96 стр., мягкий переплет The luxury market is in constant flux and it is therefore of paramount importance to understand the underlying customer motives and trends therein that actually drive this change. For example, newer generations of consumers tend to value experience over ownership, new money is becoming old money, and even old money is shopping online these days.... | 19647 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Swati Vashishtha and Sandhir Sharma Analyzing Consumer Acquisition Pattern: An Empirical Evidence. 2017 г., 288 стр., мягкий переплет The publication is a contribution in the area of consumer behavior. The present debate in organizations between customer acquisition and customer retention us sure to last. The relevance of Customer Acquisition in retail has been specifically addressed in this research work. The outcomes answer the existing gap between retailer's perception in... | 40987 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Shisok Kim The Relationship between Service Environment and Consumer Satisfaction. Mediated by Hedonic and Utilitarian Shopping Value 2017 г., 100 стр., мягкий переплет The relationship between service environment and consumer satisfaction is a thesis concerning how to improve consumer satisfaction mediated by shopping value such as hedonic and utilitarian shopping. Tangible and intangible in-store stimuli, ambient odors, enjoyed music, etc. are studied to verify the influence on consumers' emotions (e.g.... | 21242 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Olga Tazenkova and Nadezhda Akkanina Evaluation of organic agricultural products market in Russia. 2017 г., 96 стр., мягкий переплет Organic agriculture due to the features performs the specific functions not inherent in traditional agriculture - nature protection, social and humanistic. We found out that for the last 80-90 years organic agriculture did a big way from scientific experiments to the considerable and fastgrowing direction in the agricultural industry which takes... | 29327 тг |
