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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Marco D'Epifanio Keys to the Power of Persuasion. The imaginative potential of concrete language on message persuasiveness 2017 г., 152 стр., мягкий переплет Keys to the Power of Persuasion is the most complete guide over the immense topic of persuasion. It summarizes the most famous books that have been written over time in a clear and simple way, it includes all the tricks of this science, the most recent discoveries from researchers throughout the world and all the amazing experiments that marked... | 34220 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sarah Werthmueller The Impact of Social Media on Companies. A Mixed Research Study 2017 г., 120 стр., мягкий переплет As a growing number of companies are active on social media platforms and since the virtual environment has become more complex, it is a competitive advantage to communicate online with the target group. Thus, knowing what sales impact these activities have and being aware of its limitations help maximise a company’s set goals. This study... | 30180 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Boitumelo Nwandula Exhibitor loyalty towards the Tourism Indaba: an exploratory study. A pilot test 2017 г., 52 стр., мягкий переплет This pilot research project examines the reasons behind exhibitor loyalty to the Tourism Indaba, which is hosted at the Durban International Convention Center annually. Ten exhibitors were interviewed through self administered questionnaires which were sent out via e-mail. The researcher had predicted that other exhibitors had stopped attending... | 20988 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Dhapinder Cheema Consumer e-satisfaction towards online apparel shopping: Female market. 2017 г., 56 стр., мягкий переплет The purpose of this book is to identify the e-Satisfaction factors that will encourage females in the ages of 18-30 to do online apparel shopping through a qualitative method of in-depth interviews. The first part of the research involved looking at the main issues affecting the online apparel shopping industry and then the application on... | 21130 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Jana Menge E-Learning as a Food Marketing Tool. Market Segmentation for Customer-Focused E-Learning 2017 г., 144 стр., мягкий переплет While the field of Customer-Focused E-Learning opens up novel opportunities for food marketers and is already corporate practice for a number of years, scientific considerations are still rare. This research sheds light on the potential of Customer-Focused E-Learning for the food sector with the help of a written, standardized online survey using... | 33936 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sherif Salah ElDin Banhawy Creating a Deal-Prone Consumer in The Low-Risk Product Categories. 2017 г., 76 стр., мягкий переплет The national retail chains operating in the Kingdom of Saudi Arabia market adopt a market strategy that is causing a significant negative impact on both, the national brands’ performance and the consumer purchase behavior. The strategy of these retail chains is based on two main pillars. The first pillar is the frequent and intense price... | 16033 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Jeremy Karingithi Study of Consumer Knowledge & Attitudes towards Ethical Consumption. 2017 г., 56 стр., мягкий переплет Are consumers conscious of the ethics behind the brands they choose to wear/buy/use? And if they are, does this knowledge affect their purchase decisions? A scandal regarding worker safety/working conditions in a far off country is brought to the attention of the world. Does this truly affect consumers' purchase decisions? Do consumers actively... | 21130 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Priyanka P. V. Social Media & Marketing Strategy In the Indian Retailing Industry. A Road Map: Indian Social Media Landscape- Retail Industry 2017 г., 260 стр., мягкий переплет The 21st century is ruled by online and digital media. Social media has become the most used tool and has made the world connected. Organizations are harnessing this tool and exploring the area of using social media to formulate marketing strategies, generate return on investments and generate profits in the long run. This work will give an... | 47252 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Zuzana Mrvanova Research on learning styles and preferences of postgraduate students. What learning styles enables successful teaching delivery? 2017 г., 152 стр., мягкий переплет This study investigates learning styles and preferences of postgraduate business students and propose future models of delivery of university teaching and learning methods. The research is conducted at Southampton Solent University. In order to examine the learning styles and preferences of postgraduate business students both descriptive and... | 34220 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sanjit Kumar Dash The Influence of Family Members on Household Product Purchase Decision. 2017 г., 236 стр., мягкий переплет Consumer markets and consumer buying behavior have to be understood to formulate sound marketing plans. The family has a major influence on the consumption behavior of its members. It is also the prime target market for most of products and services. Family is the consumer units of critical importance in the study of consumer behavior for two... | 37204 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Irina Grosul Viral Marketing and its effects on consumer behaviour. A study on Generations X and Y 2017 г., 124 стр., мягкий переплет The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users; as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral... | 30322 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mirlinda Ku?i Consumer's reactance in the context of Comparative Advertising. 2017 г., 156 стр., мягкий переплет Marketers develop, in general, promotions to communicate information about their products in terms of persuading consumers to buy them. The main goal of advertising is the intention to influence people’s behaviour, which may involve convincing individuals to purchase a particular product. For some reasons, one might characterize advertisements... | 38718 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Phuah Kit Teng,Golnaz Rezai and Mad Nasir Shamsudin Consumers’ Perception Toward Green Food Consumption. Malaysians Consumption Behavior towards Green Food 2017 г., 212 стр., мягкий переплет Globally, the green movement and ‘going green’ are not new concepts. It started with saving trees, replanting trees and recycling 30 years ago. However, going green has gone beyond environmentalism. The business of going green is getting more and more popular since consumers are increasingly becoming aware of environmental issues and are... | 31512 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Izian Idris and Fatihin Husna Bahrom Celebrity Endorsement in Malaysia. 2017 г., 92 стр., мягкий переплет The book is intended to explore Malaysian celebrity endorsement particularly in apparel. within the endorsement marketing, activities are designed to satisfy human needs and wants which are intended to lead to a maximum purchase intention particularly among generation Y in Malaysia. Therefore, this book is intended to be as a guideline on how... | 24345 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Uboegbulam Gideon Chukwunwem Family Purchase Decision Making for Durable Goods. 2017 г., 224 стр., мягкий переплет The changing technology of the 21st century has made children and adolescents more adept to the world around them. This may also contribute to the influence they wield in the family purchase decision-making of their households. Hence a need for an in-depth study of these changes in technology to help professional marketers understand more the... | 43554 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Benson Ogbonna Market Orientation and Corporate Performance of Insurance Firms. Market Orientation and Corporate Performance of Insurance Firms in Nigeria 2017 г., 140 стр., мягкий переплет The book on Market Orientation explores the relationship between the various variables of Market orientation namely customer focus, competitor focus and interfunctional coordination and the corporate performance of Insurance firms in Nigeria. This relationship is without contextual factors like age and market information system. It was observed... | 33794 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sol?ne Sala?n and Marine Pontet Behavior and attitude of consumers regarding green products. 2017 г., 64 стр., мягкий переплет Years to years, the relation that exists between the individuals and the environment has taken more importance and keeps on growing up. Several reasons are behind the reinforcement of this relationship as for instance health-consciousness, cost-effectiveness, status, security or pleasure. This change in attitude has been noticed within multiple... | 21414 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Shahriar Shafiee Customer Satisfaction and Service Quality in Iranian Banking System. Appling the ServQual and ServPerf models to the Iranian banking Setting 2017 г., 328 стр., мягкий переплет This book has put the customer satisfaction and service quality in Iranian Banking market into its focal point of interest by applying the ServQual and ServPerf models to the Iranian banking setting. The present study adds to our understanding of the antecedents of customer satisfaction, in the Iranian banking market, in that it stretches beyond... | 52087 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Deependra Sharma Drivers for store choice: Impact on store patronage & its antecedents. 2017 г., 216 стр., мягкий переплет The book explores the various factors which influence the visitor's decision about store selection(organized versus unorganized).Further,it discusses the impact of these factors on customer's satisfaction,loyalty and store patronage.The findings are quite interesting and provides new insights about the phenomena.They will of significant... | 43270 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ey?p Ardahanl?o?lu Branding Cities as a Cultural Destination. Research on Destination Brand Equity of Istanbul 2017 г., 136 стр., мягкий переплет Generally, when referring to destination brand equity, four dimensions are taken into consideration: awareness,associations, perceived quality and loyalty. This book includes a fifth dimension: cultural brand assets. The suggested model, centered on cultural destination brand equity, was tested from the view of international tourists staying in... | 33652 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Zak Richardson Online Reviews and Their Influence on Consumer Behaviours. 2017 г., 72 стр., мягкий переплет So how much are we influenced by the opinions of strangers? In a world where technology has come to be involved in almost every aspect of our lives young travel writer Zak Richardson sets out to find a correlation between online reviews and the impact they have on consumers based on age, gender and their level of education. This study takes a... | 21699 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Shamika Kumar,Gurpreet Singh and Chaitnya Babu K. Role Of M-Marketing In Increased Financial Traffic of Mobile Devices. 2017 г., 60 стр., мягкий переплет This book channelizes the focus on finding out the impact of M-marketing in driving customers to spend out their money on different financial devices. The present study is an attempt to conglomerate all the major possible dimensions of financial transactions and the means in which the companies are trying to educate the customer base with regard... | 21272 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mina Amiri Other Antecedents to Cross-buying Besides Behavioral Loyalty. 2017 г., 88 стр., мягкий переплет Most past studies have focused on customer retention and have overlooked the importance of customers’ cross-buying behavior. The research at hand demonstrates how variables such as behavioral loyalty, firm reputation, preference for closeness, assortment composition and perceived value influence the development of customers’ cross-buying... | 16460 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Hailu Woldegebriel Teklemariam An Assessment of Advertising Practices in Awash International Bank,SC. 2017 г., 84 стр., мягкий переплет Every business organization is desirous to be successful and maintain the trust and confidence of clients. In the ever-changing business environment, business managers do have a big role to play in confronting challenges and delivering good products and services to their clients and high returns to owners. The current facts of banking industry in... | 16318 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Daria Maria Kluczewska The Multi-Screen Marketing. An investigation into the effectiveness of multi-screen advertising campaigns 2017 г., 76 стр., мягкий переплет The effectiveness as a term was examined by academic researchers in the advertising field. However, the advancing form of the discipline implies that studies have been limited and number of major elements remain unsatisfactorily explored. The advertising generates data which examination could lead to improvement in the multi-screen marketing, and... | 21841 тг |
