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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Cristina Maria Balgaradean,Anca Bucuta and Dan-Cristian Dabija Pandora: fast-fashion or "category killer"?. Analysis of the assortment and price strategy 2017 г., 64 стр., мягкий переплет An important feature of young consumers is their desire to be fashionable and keep up with friends and trends in society. In this way they can individualize themselves, feel unique and prove their belonging to a particular social group. Their physical appearance intimated by the way they dress and the accessories they wear plays an important role.... | 15607 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Micha?l Perez Shifting Advertising Strategies and Designs. Consequences for Brand Perception 2017 г., 64 стр., мягкий переплет The purpose of this research is to determine to what extent the impact of the shift from provocative to more traditional advertising strategies on some affective and conative variables – attitude toward the ad (Aad), attitude toward the brand (Abr), and purchase intentions (PI) – is influenced solely by the effect of the change in the... | 21414 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Lea Schneider Price Differentiation. An analysis of the potential of dynamic pricing strategies 2017 г., 136 стр., мягкий переплет Marketers have long understood the use of price discriminatory techniques to exploit profit opportunities. This analysis provides details on existing strategies in price discrimination and the psychological theories behind the acceptance of these strategies. Utilizing several expert interviews, new opportunities to implement discriminatory pricing... | 33652 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Valentinus Hagi Adhityo Relationship of Serv-Qual & Consumer Loyalty in Hofstede Culture Study. Exploring Results within Hofstede Culture Study 2016 г., 84 стр., мягкий переплет There are two main objectives to be achieved through this book. The first objective is to determine the key features of the service quality that have significant influence in the formation of consumer loyalty in the restaurant industry. The second objective is to know the theory and process of adapting key features of the service quality that come... | 18737 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nipun Goyal and Tejinderpal Singh Advertisement Skepticism and its Related Concepts. 2016 г., 112 стр., мягкий переплет Have you ever wondered why,despite the billions of dollars spent on advertising each year, consumers still tend to disbelieve advertising claims, dislike advertising and avoid advertising all together? ‘Advertising Skepticism and its related concepts: A comprehensive study’ is packed full of information in which authors talk straight about why... | 29896 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Irina Slavnikova Difference in Consumers' Perception of Corporate Social Responsibility. Comparison of Austria and Kazakhstan 2016 г., 164 стр., мягкий переплет Corporate social responsibility is not completely new concept and was rapidly researched during the past 60 years. Companies was trying to apply different methods and techniques to be considered “green”. Nowadays most of companies on developed markets claim to be social and environmental responsible. However, CSR is becoming more challenging... | 27870 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Maria Gridina Digital and Social media strategies implementation: Costa Coffee case. 2016 г., 108 стр., мягкий переплет Over the last few years, the use of online social networks has increased exponentially, and some of these "virtual communities" are among the most visited sites on the Internet. With this boom in popularity has also come a rise in the need for marketing within these spaces, and very little academic literature exists on how to best... | 24913 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kolade Akinyele A Pragmatic Analysis of Selected Billboard Adverts in Nigeria. 2016 г., 64 стр., мягкий переплет A Pragmatic Analysis of the Use of English Language in Selected Billboard Adverts in Nigeria is born out of Kolade's desire to transform and develop the Nigerian Advertising sector. Kolade is of the view that some advertisers carelessly or lazily come up with some weird advertising ideas and contents which ought to be properly inspected,... | 21414 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Raquel Caldas The Importance of Online Advertising at Marketing. 2016 г., 64 стр., мягкий переплет The internet is increasingly part of our daily life. Nowadays, people spend much of their time online, whether for leisure or even for academic or professional reasons. We are all networked and this should not be overlooked in the marketing strategies of companies. Advertising, acting as a source of information, knowledge, persuasion, interaction,... | 18510 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Muhammad Saad Mazhar City Branding of Sialkot. 2016 г., 72 стр., мягкий переплет In the face of relentless terrorism attacks in Pakistan and energy crises, it is an arduous task to brand one of the cities of Pakistan, city of Sialkot, which is endowed with remarkable industries, breath-taking tourist spots, and affable citizenry. The city of Sialkot boasts incredible facets, ranging from sport goods industries to medical... | 21699 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Marianna Santos Challenges and Opportunities for Hostel Owners in Rio de Janeiro. 2016 г., 112 стр., мягкий переплет This book is focused on exploring a city branding process for international tourism and mega events organisation, and it explains the challenges and opportunities for hostel owners in Rio de Janeiro. The objective of this study was to explore the perceptions of entrepreneurs about tourism in Rio de Janeiro at a time when the city has been... | 29896 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mohammed Tawsif Salam Internet Marketing in The Banking Industry of Bangladesh. 2016 г., 60 стр., мягкий переплет As the world witnesses the decade of business trends being revolutionised by internet and new media marketing with increasing number of businesses and individuals out to catch up with the ever changing trends worldwide, a strategic business imperative of the time is to have the understanding of industry specific perspectives. This work looks into... | 21272 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг John Machayi An assessment of retail customers’ perception of service quality. 2016 г., 344 стр., мягкий переплет Amid intense competition and the dynamic business environment, surviving in the market has become a key challenge for many service organisations. Service quality has become one of the key tools for surviving and gaining competitive advantage in banking industry, since its offering comprised mainly of intangible elements. Thus service quality has... | 44912 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Raghava Gundala,Mandeep Singh and Adel Mekrez Introduction to Marketing Principles. 2016 г., 324 стр., мягкий переплет This is an introductory text and it is squarely aimed at students who are just starting out on their studies. It is the product of years of experience in teaching first-year undergraduates and other new students. Explanations are simply phrased and technical terms defined in everyday language – no prior knowledge is assumed. That’s not to say... | 38394 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Broghan Smith Social media marketing and the weight loss supplement industry. 2016 г., 64 стр., мягкий переплет The title of this book is “an investigation into the importance of social media marketing has upon consumers in the weight loss supplement industry” For this research project the main objectives where: 1. To identify the social media platforms and marketing strategies used by companies in the weight loss supplement industry. 2. To identify... | 18027 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Khaled Alduais Marketing of Tourism Destinations During A Crisis: The Case of Yemen. 2016 г., 96 стр., мягкий переплет Although it already has a recognized presence in other fields, crisis management is still a relatively new concept within tourism field. This study identified an important point that should be addressed if the Yemeni government is serious in its look for the current situation for the tourism sector. It is critical for courtiers with rich sources... | 29327 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Daniel Felipe Cuervo Castellanos Integrated marketing communications: An strategic brand perspective. 2016 г., 152 стр., мягкий переплет With the rapid growth of the digital, social media and mobile platforms, it has never been before a highpowered time to integrate marketing communications with strategic brand marketing, banding together a product and its potential customers. This textbook applies a unique and efficient approach to understanding of planning, development,... | 40029 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sanjeev Tripathy Emotional Intelligence in Services Marketing. Emotional Marketing 2016 г., 436 стр., мягкий переплет Marketing concept whose principles are devoted to developing and supporting socio emotional relation with the consumer on the market relation in this context is interpreted as the highest category of the form of exchange, which can be achieved only with the presence of the socio emotional link between two or more market players. In the marketing... | 52052 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ganesan Suresh and I. Francis Gnanasekar Preferences of Online Shoppers Through Social Networking Sites. Online Shoppers Preferences in Tamil Nadu 2016 г., 384 стр., мягкий переплет The knowledge hindrances are annihilated by advertisements. Advertisements create knowledge on the products, brands and their unique features. Indoor advertisements are more powerful and reach the end use customers rather than outdoor media. Due to the revolution in Information Technology, communication becomes very simple, easy and quick. The... | 66176 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Foteini Skoura Consumer Ethnocentrism in Scotland. How consumer ethnocentrism, country-of-origin effect and self-reference criterion affect consumers with regards to food 2016 г., 92 стр., мягкий переплет The continuous evolution of technology and the increased level of globalization have led many companies to reconsider what affects consumers’ decisions and to delve into the reasons hidden behind each choice. One characteristic that differentiates consumers and affects their choices and decision is their cultural beliefs. As such, the existence... | 29185 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ashok Chopra Direction of Online Retailing. In the context of United Arab Emirates 2016 г., 332 стр., мягкий переплет Global revenues in 2013 from Online retail sales has crossed the $1 Trillion barrier, getting an extra push from the expected jump in Internet user numbers. The primary objective of this book is to examine the scope & future of online retailing in U.A.E. To get accurate results, the main objective of this research was divided into very... | 52229 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kristina Lane Social Media Marketing. From Entertainment to Essential 2016 г., 84 стр., мягкий переплет Social media technologies have transformed the way the world communicates. With over 3 billion people worldwide with access to the internet, and 2 billion on social media, businesses are under pressure from the digital revolution to change the way they market and communicate their brands. What was originally created as an entertainment tool has... | 16318 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Firas Zahalan Radwan Impact of Customer relationship marketing in the Luxury Retail Market. 2016 г., 52 стр., мягкий переплет In today's highly competitive market in the luxury industry companies should have the potential strategies in order to cope with the market and gain high market share. Hence , in luxury what makes a particular brand prestigious in the customers eyes is the quality of service and how it effects on the customer relationship marketing . In this book... | 20988 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Neel Rai and Rajeev Sijariya Modern Students Buying Behavior as a Consumer in Education Market. 2016 г., 176 стр., мягкий переплет The major need of this book is to critically investigate the new uptrend’s or changes been made in the marketing concepts and also the decision making ability of the students and guardians while choosing the right college according there perception. As previous year analysis shows that there was a huge demand of students but the supply of... | 28297 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Adriana Csik?sov?,Maria Janoskova and Katarina Culkova Industrial marketing. Case study Slovakia 2016 г., 92 стр., мягкий переплет Industrial marketing is marketing of goods and services that are stated for institutions and clients from the industry environment. Such specification includes companies, government, public and education institutions, hospitals, wholesales and other organizations. On the other hand consumption marketing is orientated to the individuals, families... | 20957 тг |
