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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Justina Perednyte and Roberta Jablonskyte Fear Appeals in Cigarette Package Labelling. A Quantitative Study among Lithuanian Adolescents 2015 г., 160 стр., мягкий переплет The purpose of this study is to understand the attitudes and beliefs of Lithuanian adolescents towards cigarette labelling by using the quantitative research method. The study is based on the fear appeal theories. The main part of the report is based on the Protection Motivation Theory (PMT) which claims positive linear relationships between fear... | 42249 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Irfan Sabir,Muzammil Safdar and Muhammad Shahnawaz Environment Friendly Automobiles. Environmental Attitudes and their Impact upon Purchase Intentions 2015 г., 100 стр., мягкий переплет Consumers have become highly environmentally conscious. This is especially reflected in their practices of eco-friendly utilization of resources. From companies’ perspective; it has become vital to clearly understand their attitudes to forecast their resulting behavior. In the past, massive research has been conducted in numerous fields of study... | 31889 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Abdur Rahman Al Mahmud The implementation of packaging as brand driver. A study in case of ice-cream 2015 г., 120 стр., мягкий переплет The main purpose of this report is to find out the attractiveness of packaging in term of impulse product. The aim is to research how packaging influence customer and to find out which elements of packaging are searched by the consumers from a branded ice cream The report contains of six part. In the first part the origin of the report,... | 32599 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sinee Sankrusme Whisky Marketing Strategies Before Liquor Liberalization. 2015 г., 216 стр., мягкий переплет ?This research highlights in detail the many different strategies employed by market leader, challenger and niche, competitors both in domestic and imported whiskies and techniques of internationally known brands. The purpose of the study was to assess the marketing strategy practices of domestic and imported whiskies and to identify whether it... | 43270 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Syeda Sani-e-Zahra Bukhari Shift in Consumer Preferences Regarding Soft Drinks. Research Document Studying Consumer Preferences Shift from Carbonated to Non-Carbonated Soft Drinks 2015 г., 84 стр., мягкий переплет This research work may help Soft drink businessess to design their marketing schemes, to target potential consumers. It provides and discusses a scenario of shift in consumer preferences in terms of soft drinks with the few reasons that has induced the sudden shift of preferences. Along with this, it also highlights the idea in customer's mind... | 18737 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Parag Shil Marketing of Indian Tea. In Domestic & Global Market 2014 г., 148 стр., мягкий переплет For long, offering a smoky cup of tea has been a symbol of hospitality in almost every culture across the globe. A good quality tea is, indeed, every sipper’s pride. The book is highlighting the marketing practices and performance of the tea industry during the period 1981-2001.The process of economic reforms was initiated in India in 1991.... | 39887 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sabrina Bresciani Branding Approaches of Start-Up Companies. An Exploratory Analysis of Current Practices in Switzerland 2014 г., 136 стр., мягкий переплет This book presents the approach to branding activities of the biggest start-up companies of Switzerland. The goal is to analyze the practices and the level of reception of branding concepts by newly created companies. For this purpose, fifteen start-up companies in Switzerland were studied and compared from the branding and corporate communication... | 24456 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rene Petzner Standardization potential within the marketing mix in Central Europe. Analyzing the subsidiaries of Kia Motors Central Europe 2014 г., 164 стр., мягкий переплет The subsidiaries of the KIA Motors Europe GmbH in Austria, Czech Republic, Hungary and Slovakia are forming the company internal KIA Motors Central Europe business division, while all four parties are single legal entities lead by local management. Looking at current macroeconomic facts and figures of these countries, it becomes clear that KIA is... | 42391 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Michael Stros How to approach Doctors?. The Influence of Marketing Factors and Substance Characteristics on Pharmaceutical Sales A Pharmaceutical Market Study 2014 г., 304 стр., мягкий переплет The pharmaceutical market is experiencing significantly increased research and development costs, as well as price and other competitive pressures. At the same time, marketing expenditures are increasing significantly in comparison to product development costs, meaning that the use of marketing in the pharmaceutical sector is of considerable... | 52687 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Bryan Andrean Putra Effects Of Counterfeits On The Image Of Luxury Brands. Indonesian Customer Perspective 2014 г., 124 стр., мягкий переплет Counterfeiting is one of the fastest growing threats in the economic world and becoming one of major crimes in modern economies. Moreover, counterfeiting has infiltrate upon international trade through penetration of global market. Fashion industry is also one of the victims of counterfeiting. The range of counterfeits products has broadened and... | 22094 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rashad Yazdanifard Developing an Internet Marketing Mix Matrix. Using Product Life Cycle (PLC) and Customer Maturity 2014 г., 276 стр., мягкий переплет The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as the main variable was the main problem and gap in the current literature which this book attempted to fill. Therefore, the purpose of this study was to identify the components of Internet marketing mix and the... | 51693 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nelson Amaral Morality and Ethics: A Review of Psychology and Marketing Literatures. 2014 г., 56 стр., мягкий переплет This book provides a review of the psychological and marketing literature on the topics of ethics and morality. The review begins by providing a foundation for the research in psychology and marketing by discussing the works of early thinkers such as, Plato, Socrates, Kant, Mill and Hume. In the psychology literature, a review of the early work... | 21130 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Duenno Ludissa Consumer Behavior in the Purchase of Apartments in Tangerang Indonesia. 2014 г., 176 стр., мягкий переплет The purpose of this research is to study and analyze the influence of internal and external factors on self-concept & lifestyle, marketing mix factors, and their implications in building consumer behavior in the purchase of apartments in Tangerang area. The main purpose of this research is to determine the significancy ot the correlations... | 42817 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Janice Scarinci Bed & Breakfast Marketing and Distribution Channels. 2014 г., 324 стр., мягкий переплет The Bed & Breakfast industry is growing at an exponential rate in the United States and Australia. Some of the world trends in tourism that are influencing the growth in this market are greater competition, increased market fragmentation and complexity, more experienced customers and communication technology. These factors have created a... | 55817 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Chee Piong Perceived Status Enhancement, Brand Loyalty and Brand Involvement. 2014 г., 136 стр., мягкий переплет A sample of 170 Starbucks brewed coffee customers from four Starbucks coffeehouses in South Florida were administered a survey to determine their perceptions of Starbucks brewed coffee as status enhancing as well as their attitudinal and behavioral brand loyalty and their brand involvement. Reliability and factor analyses confirmed the internal... | 36556 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ghazal Masarrat Marketing Strategies, Consumer’s Cooperative in India (U.P.), Concept. 2014 г., 224 стр., мягкий переплет The Consumer Cooperative is an essential instrument for implementing State policies in areas such as public distribution, market intervention and price support operations for agricultural commodities. The role of cooperatives has acquired a new dimension in the changing scenario of globalization and liberalization of the Indian economy. This book... | 43554 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Jason Nurjadi The Impact of Economic Condition on Consumer Buying Behaviour. 2014 г., 128 стр., мягкий переплет Case Study of PT. Mercedes-Benz Indonesia. This book examines the consumer behaviour of Mercedes-Benz sedans before and during the global financial crisis hit the automotive industry in Indonesia. Run Chart and paired sample t-test are used to identify any statistically significant patterns in the behaviour. Surprisingly, even though global... | 32883 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Laura Calvo Fern?ndez Branding Strategies after Mergers & Acquisitions. A qualitative study for the Energy Industry within the Nordic countries 2014 г., 116 стр., мягкий переплет The last few decades have been characterized by high levels in merger and acquisition activity, and this trend continues to be a very popular form of corporate and profitable growth. In the current context of globalization, the process becomes more complex when entering new markets. Capturing the intangible value in the merger, and growing that... | 21810 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Elena-Mirona Ciocirlie Advertisement Mis-Readings The Reading Gaol or Opera Aperta?. 2014 г., 68 стр., мягкий переплет "Advertisement Mis-Readings: The Reading Gaol or Opera Aperta?" is a book about advertising and the technologies of writing and reading an advertisement in order to promote a product for certain and various categories of buyers. Advertisements inform the market and the buyers about hidden or surprise features of the products, addressing their type... | 23493 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Zeenat Murtaza Antecedents of Service Recovery Performance. An Empirical Analysis of Frontline Employees in Banking Sector 2014 г., 64 стр., мягкий переплет This study examined the potential impact of organizational variables on the service recovery performance of frontline employees in bringing the dissatisfied customers back to a state of satisfaction following a service failure. For this purpose, frontline bank employees representing a range of public and private sector banks was used as the study... | 23350 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Milena Ili? Marketing In Public Sector. Case Study City Of Belgrade 2014 г., 204 стр., мягкий переплет This book includes a systemic review of the existing literature in the field of marketing and public sector and administration generally. Research subject of this book is management of marketing as a business function, in the work of public companies. As a special case, an example of marketing management function in Belgrade is given, through the... | 43812 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Raymond Yiwen Huang Critical Success Factors in Multichannel Mobile Marketing. A Delphi Study with International Experts 2014 г., 288 стр., мягкий переплет This research contributes to our understanding of mobile marketing success factors. Given the emergent nature of multichannel m-Marketing, a group of experts were recruited globally for and variously participated in a 3-round Delphi study. Through their input this research achieved its two stated objectives: to investigate the importance of... | 52119 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Simone Mayer The influence of advertising on a tourist destination’s image. A destination related analysis 2014 г., 52 стр., мягкий переплет The growth of the tourism branch in the past several decades has led to an increase in touristic offers which made it more difficult for travelers to decide on a specific destination. The process of decision-making, in turn, is based on multiple factors in which image plays a significant role. Thus, the aim of this research is to identify factors... | 20988 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Marijana Jovic Can store design improve differentiation in the mind of the customer?. A study involving an OMV-Viva filling station in Austria 2014 г., 56 стр., мягкий переплет This book describes the importance of shop layout and design, including exterior design, for the differentiation power of a company. As differentiation happens in the consumer’s mind, consumer perception and perceptual mapping will be discussed. Literature discussing shop layout and design, exterior design, differentiation, consumer perception... | 17743 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Marianna Pecis Cavagna Share Connect Learn. 2014 г., 128 стр., мягкий переплет When the Italian photographer Oliviero Toscani, best-known worldwide for designing controversial advertising campaigns for the Italian brand Benetton, stated “Siamo tutti fotografi” – “Each one of us is a photographer”, he perfectly described the situation of today’s society. Because of the ubiquity of digital cameras and the extensive... | 25624 тг |
