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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Caterina Rossin Cole Online Shopping and Luxury Goods. 2016 г., 52 стр., мягкий переплет In the developed world, the majority of people own a smartphone and shopping online has become a routine. The aim of this study is to explore whether the in store shopping in the fashion luxury goods sector has good chances to survive in the near future or whether the online is likely to replace the in store experience. The research also... | 20988 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Toby Donaldson Brand Love & the Ideal Self. The Function of Anthropomorphism in Brand Love 2016 г., 76 стр., мягкий переплет Marketing can be most fascinating where it crosses over with the field of psychology, a crossover that appears regularly in modern marketing. This book looks into the function of human style relationship facets when applied to brands, through a brand love relationship. It attempts to unpick the function of anthropomorphism in these relationships,... | 21841 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mehal Pandya A Study on Organised Retail in India:Jewellery Retailing in Gujarat. From Customer and Retailer Perspective 2016 г., 180 стр., мягкий переплет In this book author have done study from the Customer and Retailer(Real Jewellery) Perspective.There is an entry of many branded jeweller,effect on the traditional/conventional jeweller,and the perception and buying behaviour of the customer towards the jewellery(Real Jewellery) whether branded or non-branded jewellery.Further study concludes that... | 33279 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Laman Azimova Social Media Impact on Fashion Retail. With reference to GRANDEZZA Department Store 2016 г., 76 стр., мягкий переплет For several years now, the classic marketing communications and public relations go farther to the past. As technology progresses new ways of marketing practices emerge. As a result, more and more PR & Marketing specialists use social networks as a tool to primate companies, brands, products and services. Adding more: social media today are... | 18453 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Karolina Pietrzak The Nature and Impact of Consumption of ICTs by Tourists in Dublin. 2016 г., 100 стр., мягкий переплет While the consumption of various tourism products, as well as the consumption of Information and Communication Technologies (ICTs) by tourists during the holidays planning process have been widely studied over the past years, very little is known about the ICTs consumption by tourists in the actual tourist destination. Therefore, this paper aimed... | 29469 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Alice Berthuy-Carniato Consumer Behaviour Towards Online Shopping of Fashion for Young Adults. 2016 г., 84 стр., мягкий переплет The booming of the Internet has changed consumers’ habits in many aspects. Nowadays it is possible to buy almost anything on the internet from a couch, but also to access to some information, consumers’ reviews and other data that can help the consumer to make the best choice. Existing researches have been trying to find explanations to... | 22125 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Anna Szymczak Neuromarketing. Implications for Dove digital campaign 2016 г., 128 стр., мягкий переплет Over the last few years, neuromarketing gained a lot of attention among marketers. Being a relatively new discipline that combines selected aspects of marketing, biology and human sciences; neuromarketing promises better understanding of customer behaviour for both e-commerce and in-store retail. In this book, author investigates some key aspects... | 33368 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Dawn Dorrity Starbucks and its impact on the Singaporean Consumer. Starbucks & Consumer Behavior 2016 г., 100 стр., мягкий переплет With the increase in specialist coffee shops, cafes and bars in the Singapore market, there has been a strong competition between major franchise players to please the consumer’s five senses. Younger consumers are becoming increasingly affluent and thus there is a pull from increasing competition from coffee outlets. This niche group is looking... | 29469 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Irfan Bashir Bricks-to-Clicks: Customer Adoption of Internet banking Services. 2016 г., 296 стр., мягкий переплет The rapid development of Internet and electronic business has stimulated the banks to encourage customers to bank online. The Internet banking services provide distinct advantages for all the parties involved. The banks can reduce their costs and widen their market, whereas the users enjoy direct access to a wide range of services and can transact... | 48531 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Aneta Djambaska Use of Humor in Modern Advertising. 2016 г., 84 стр., мягкий переплет Humor does serve to make audience laugh, make the viewers happy and create positive mood. Humor in our world is present everywhere, in every conversation, on television, graffiti or in books. Humor is present in every culture and used in different ways. In Advertising, humor itself has a permanent presence and a specific role. However, humor must... | 18737 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Clayton Fadzayi Chaparadza Effectiveness of Mobile Phone Marketing in developing Economies. 2016 г., 72 стр., мягкий переплет This Book act as a toolkit for brand owners and agencies who wish to embrace mobile phone network as a channel to drive for long-lasting brand awareness. The key drivers or objectives in undertaking the research were to evaluate the effectiveness of the mobile phone network as a marketing channel, to identify the currently used mobile phone... | 21699 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Talha Jasim and Faha Wajih Factors Effecting Brand Loyalty in Fashion Industry of Pakistan. 2016 г., 72 стр., мягкий переплет Its a very beneficiary product for the Marketers to market their brand keeping an eye of Personality Congruence of their targeted audience of the brand with their brand and satisfying their customers with their Perceived Quality with the Brand to maximize the Brand Loyalty and enjoy market Leadership... as fashion has evolved from ages to ages and... | 21699 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Deepak Mishra Cobranding: A Marketing Marriage. Principles , Concepts & Analysis 2016 г., 116 стр., мягкий переплет Cobranding: A Marketing Marriage, Today’s consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with... | 30038 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Said Tezel Brand Loyalty in Smartphone Brands. Exploring the personality traits of major smartphone brands among their users 2016 г., 88 стр., мягкий переплет The purpose of this research is to identify the variations of brand loyalty among different smartphone brand users with consideration of brand loyalty constructs of satisfaction, trust, brand attachment, past experience, product category involvement and brand community involvement. As a part of the exploratory nature of the research, an online... | 22267 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mehal Pandya A Study on Organised Retail in India: Apparel Retailing in Gujarat. Customer and Retailer(Apparel) Perspective 2016 г., 184 стр., мягкий переплет Lots of study have been done on the Apparel but very rare literature is found on the Children Apparel and Retailer(Apparel),so I have undergone this study.This book is all about Customer Buying Behaviour towards Children Apparel and also from the Retailer(Apparel) perspective. It is concluded that though many factor act as an influencing agent but... | 33421 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Corentine Labrosse Positioning as a strong marketing tool to reinforce customer loyalty. Case study of: The ultimate coffee experience of Nespresso on the French coffee market 2016 г., 80 стр., мягкий переплет In a competitive environment, a company does to make itself appear different from its competitors, by providing consumers a strong image and a clear value proposition. Positioning is an efficient strategic tool to determine why a particular offer is unique and why a company is able to compete and manage its long-term success. This report... | 21983 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Reuben Mwakasa The impact of brand portfolio strategy on brand loyalty. 2016 г., 96 стр., мягкий переплет The research focuses on the impact of brand portfolio strategy on brand loyalty in the Zimbabwean set up. It explains concepts simply and precisely using diagrams where appropriate. It contains new researches and conclusions on how companies must embrace brand portfolio strategy in their brand management strategies. It shows how brand portfolio... | 29327 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nache Lekwot Enhancing Customer Loyalty using Social Media. The role of Social media in enhancing customer loyalty through Customer Engagement, Satisfaction and Trust 2016 г., 84 стр., мягкий переплет Businesses around the world are still struggling to retain customers, and these customers are looking for new ways to connect and interact with the companies they patronize. The BIG "question" is how can we as an organisation create that "WOW" experience using digital? As internet users continue to increase, Blue Chip companies... | 22125 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Charbel El Khoury Shopping Motivations and Store Environment: a Value Based Approach. An Empirical Evidence from Lebanon 2016 г., 264 стр., мягкий переплет Merchants have noticed the important role that the physical and social environments of a store can play in enhancing the shopping perceived value. Despite the notable increase and revamp of most of the reputable retail outlets in Lebanon, the existence of thorough examinations reviewing the extent and way that store atmospherics could generate on... | 40135 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Federico Caiulo Mobile Game Marketing and Consumer Behaviour. Industry trends and analysis with examples on how to design a better Monetization Funnel and increase Lifetime Value 2016 г., 52 стр., мягкий переплет The mobile gaming market is defined as the ensemble of companies that support the production, development, advertisement and distribution of video games to be played on non-traditional handheld devices. Three important steps in the history of the mobiles games value chain jeopardized many companies' ability to monetize their games. Even though the... | 20988 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Borislav Petrunov Underlying Motives for Fashion Involvement. The Case of Self-Esteem and Normative Influence 2016 г., 124 стр., мягкий переплет A never-fading industry, in the UK and worldwide, fashion can hardly be fully explored. Every fashion choice we make has an inherent motive, pulling us in a particular direction. This is a thorough research and survey, conducted on the underlying motives for fashion involvement. You will learn more about how your self-esteem and social influence... | 30322 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kassandra Kay Viral Marketing Success Provides Clues for Improved Marketing Strategy. 2016 г., 232 стр., мягкий переплет ‘Always aim for the Moon, even if you miss, you’ll land among the stars.’ – W. Clement Stone This quote is at the heart of this project: a study of successful viral marketing strategy in hopes to find clues as to what can be taken advantage of for future online marketing – if viral success were to merge with general online marketing,... | 43838 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Lindos Daou University Image & its Relationship to Student Satisfaction & Loyalty. 2016 г., 292 стр., мягкий переплет This book focuses on studying the university image from the perspective of students with the aim of explaining the different components of image and attributes of student satisfaction. We investigated the relationships between the different components of the university image and to what extent they may affect the students’ satisfaction.... | 48389 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Shahariar Huq Cognitive Product Diversification. 2016 г., 60 стр., мягкий переплет Energy drinks are both popular and questioned. They are popular because it helps to boost energy and questioned because of the health effects. However, the reality is that because of the large number of brands of energy drinks, there are many differences between them. This variety gives everyone the option of choosing one that appeals to their... | 21272 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mallika B. Shetty and S.V. Satyanarayana Brand Loyalty-A Study of Select Newspapers. 2016 г., 260 стр., мягкий переплет The Indian print industry is growing strongly, fuelled by robust economic growth and demand from an emerging urban and literate middle class that is enjoying higher incomes and rising standards of living. The buoyancy has attracted competition. With more than 94,000 registered newspapers in India, the need to differentiate from competitors is of... | 39993 тг |
