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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Xueqi Gong Strategic Customer Engagement on Instagram. A Case of Global Business to Customer(B2C) Brands 2015 г., 64 стр., мягкий переплет Instagram is a relatively new social networking site (SNS). Its user database has been growing at a staggering rate since it was first launched in 2010. Marketing practitioners have been making efforts on this increasingly popular mobile image (and video) capturing and sharing service to reach end-users, more importantly, to build lasting... | 23350 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Chowturi Venkateswar Rao and M. Venkateswarlu Marketing of FCV Tobacco in A.P - A Case Study of Prakasam District. 2015 г., 284 стр., мягкий переплет Peter F. Drucker strongly believes if marketing aspect is neglected the country can not be developed. Substantial economic growth depends on a larger extent on marketing activities, for it is through marketing that demand for goods and services is stimulated which in turn leads to higher production. Production is important but not all that... | 57785 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Harishchandra Singh Rathod Indian Rural Male Consumers and Their Preferences for Buying. Influential Role of Colours on Consumer Buying Behaviour of Selected Product Categories 2015 г., 88 стр., мягкий переплет Colour acts as the visual cue, a differentiating indicator or stimulus which attracts prospective customers to touch and feel the product and to some extent even buy it. This world of colour if interpreted and studied systematically can bring out miraculous results. Majority of the product assessment is based on colours alone. So, sensible use of... | 24203 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mehmet Selami Algur Trustworthiness and Influence of Electronic Word of Mouth. How Does Perceived Brand Globalness and Valence of Electronic Word of Mouth Take Effect? 2015 г., 112 стр., мягкий переплет Word of mouth’s effect on consumer behavior is already known. Developments in internet and mobile technologies have created a new form of this phenomenon, electronic word of mouth. It is not only capable to reach higher number of people, it is also able to reach them in much less time. That is why it is important to understand electronic word of... | 29896 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Samsai Thangarasu,Sivakumar Salem Devarajan and Velavan Chellappan Estimation of Demand for Fertilizers – A Case Firm Approach. Market Potential Estimation 2015 г., 108 стр., мягкий переплет This book deals with estimation of demand for fertilizer and market share of different companies products in the study area. It gives an idea about brand preference, factors influencing purchase of brands and awareness and adoption of different fertilizers by the farmers.It also highlights the brand preferred by dealers and estimation of market... | 32173 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Maia Ozdemir Intercultural Marketing and Communication. An Implementation on Housing in Turkey, Czech Republic and Russia 2015 г., 216 стр., мягкий переплет We live in the world of mixed cultures, customs and values. New waves of different cultures change a balance of host population and often cause misunderstanding, phobia and anger. Culture evolved parallel to human brain development has its roots deep inside of our brain unconsciously influencing all our behaviors. In the light of the recent... | 52949 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kota Neela Mani Kanta Cause Related Marketing in India. 2015 г., 212 стр., мягкий переплет Cause Related Marketing is a voluntary win-win strategy designed by companies towards corporate social responsibility. Cause Related Marketing (CRM) is a combination of Philanthropy and Marketing activities, where a customer is motivated to purchase product through advertisements and marketing promotions and a part of revenue generated is... | 46515 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Cl?udio Ferreirinho Correia Historical Wines: a marketing concept to promote Portuguese Wines. 2015 г., 72 стр., мягкий переплет Although Portuguese wine exports have been increasing, national wine consumption has not been following a similar trend. Not only there are a growing number of new brands and products in the market, which can difficult consumer choice, but wine itself has been losing market share to other beverages, particularly beer. It is then necessary to... | 15891 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Maia Ozdemir Intercultural Marketing and Communication:. An Implementation on Housing in Turkey, Czech Republic and Russia 2015 г., 216 стр., мягкий переплет We live in Globalisation Age in a globalised world. Our living environment consists of a mixture of different cultures, habits, customs and values. Sometimes we may feel disturbance sometimes not. It is a living organism like a forest, continuously growing and adapting to different needs of all its inhabitants. Residential space is one of the most... | 46658 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rachna Gandhi Young Emperors of the Market: The Growing Pester Power. 2015 г., 120 стр., мягкий переплет Marketers interested in age based segmentation are considering children as an important demographic segment.In recent times, children have been increasingly thought to exert an extraordinary influence on family purchase decisions leading to child-led families. Pester Power is no more a phenomenon restricted to a particular region or nation but... | 32599 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Plavini Punyatoya Consumer Evaluation of Branding Strategies for Global Vs Local Brands. 2015 г., 108 стр., мягкий переплет While introducing a new product to the market, companies invariably evaluate two possible options. They either go for a brand extension which involves the use of an extended brand name, or alternatively opt for altogether a new brand name. Perceived brand globalness affects this decision regarding choice of new brand name versus extended brand... | 32173 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sarabjit Singh Shergill Basics of Marketing. 2015 г., 116 стр., мягкий переплет This Book explains the basic concepts of marketing. Dividing into 7 chapters, each chapter explain a particular concept of marketing. It's primarily designed for marketing students, but is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that... | 32457 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Anish Dev and Smitha Geetha Effects of Alcohol Advertisement among Tertiary Students. Underage alcoholic beverage consumption 2015 г., 56 стр., мягкий переплет Consumption among the under-aged is a big problem. As a result of their excessive drinking, many drink for the sake of getting drunk, which results in risky and unruly behavior. The main issue is that alcoholic beverage marketers have intensified their targeting of underage drinkers in recent years, introducing a variety of inexpensive new... | 23066 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Beatrice Imo Adoption of the Kenya National Dress. A Focus on Developing a Decision-Making Model for the Industry in Nairobi, Kenya 2015 г., 164 стр., мягкий переплет This book discusses factors influencing adoption of the Kenya National Dress (KND) with an aim towards developing a decision-making model to enhance future adoption of local designs. Drawing on research findings, the author observes that while awareness of the KND’s existence is high and the design linked to Kenyan communities’ traditional... | 39002 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nouman Shafique,Muhammad Waseem Sajjad and Haseeb UR Rehman Sales Performance. 2015 г., 68 стр., мягкий переплет Sales Performance is written in a simple and self-teaching style. The book has not been written for beginners but for students and professionals who are already conversant with sales and aims at its mastery. An attempt to explain which also includes a comprehensive coverage of practical part for use in advanced level. We have opened the door to... | 23493 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mankaa Solange and Kehdinga George Fomunyam Price and Pricing Policy as Tools for Profitability in an Organisation. 2015 г., 84 стр., мягкий переплет PRICE AND PRICING POLICY AS TOOLS FOR PROFITABILITY IN AN ORGANISATION is an innovative research which digs into the mechanics of price and price and how its application can lead to profitability or not. Picking an upcoming company as a case study, the book examines pricing policies at different levels and how such policies is often used or can be... | 24061 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ma?lys Debatisse Impact of product placements in films on consumers’ behaviour. 2015 г., 116 стр., мягкий переплет While traditional advertising has been compromised and discredited by consumers, product placement is becoming an important tool used by marketers and communicators. The alternative to use such a technique in entertainment media, especially in films, is seducing, even for consumers. This book aimed at investigating on the impact of product... | 21810 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Arvinlucy Onditi Essentials of Service Marketing. 2015 г., 144 стр., мягкий переплет Service Marketing has been a challenge to Practitioners. Understanding customers' problem in order to offer a suitable solution has become almost impossible. As it is, it is not easy to standardize service offerings. Service providers need to understand customer personality in order to personalize the offerings, enhance customer loyalty and... | 36840 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг David Smekal Podcasting as a new part of the marketing communication mix. Focused on the Czech Republic and Germany 2015 г., 148 стр., мягкий переплет Podcasts have achieved a level of popularity with consumers and are beginning to be seen as an effective marketing channel. Yet the potential for companies and organizations to use podcasts both internally and externally for cost-effective communication is to be fully exploited. This work deals with the potential of podcasting as a tool for... | 24883 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Isaac Tandoh Marketing Communications & Performance of Financial Institutions. Marketing communications, the gateway to consumers heart 2015 г., 120 стр., мягкий переплет Marketing Communications remains very essential technique in driving goods and services to the target market.Essentially, marketers will have to master the marketing communications tools and use them effectively to send their goods and services to where they should be and gain returns on their investments. However, companies do spend a lot on... | 30180 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sudhir Voleti Measuring Brand Equity from Aggregate Sales data. 2015 г., 160 стр., мягкий переплет Brand Equity is an important and expansive measure of brand performance. Estimating Brand Equity can be challenging. This book presents an approach to do so using secondary sales data alone. The approach assumes that brand premiums arise as a deviation from the sales performance of an unbranded generic product. The deviation itself can be... | 42249 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Muhammad Khalilur Rahman Customer Satisfaction and Loyalty in Retailing. Empirical Investigation in Malaysian Hypermarkets 2015 г., 160 стр., мягкий переплет For decades, retail marketing strategy has analyzed the alternative routes to retail industry growth. Despite the strong interest in retail marketing, there is no consensus in the literature about what constitutes retail marketing strategy for customer satisfaction and loyalty as well as whether it affects a company’s retailing performance.... | 38860 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tom?s Ribeiro Alves Assessing the Relative Performance of Online Advertising Media. Online Multi-Channel Performance 2015 г., 108 стр., мягкий переплет Online marketing campaigns are the big trend in today’s advertising world. The obvious advantages of online ad media – low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budgets from traditional offline marketing media to online ad campaigns. Several... | 20073 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nimit Gupta Permission Marketing. An Indian Approach 2015 г., 312 стр., мягкий переплет Permission marketing is a strategy, which utilizes e-mail and mobile technology, to send consumers information that they have agreed to receive. It seeks permission from the consumer to receive marketing messages. In short, customers volunteer to be marketed to. Permission Marketing aims to build customer group with high interest level by sending... | 43776 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Isaac Tandoh and Benjamin Osei Impact of Sales Promotions on The Performance of Auto-Mobile Industry. 2015 г., 80 стр., мягкий переплет Institutions all over the world have become very aggressive and innovative towards their marketing strategies due to the highly competitive business milieu. One of the strategies marketers do adopt to win new prospects and increase sales revenue is Sales Promotion. This book is aimed at looking at the sales promotional efforts adopted by the... | 21983 тг |
