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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг D?anin Uzunovi? The forbidden marketing. The model of marketing for lotteries which are implementing the European Lotteries Responsible Gaming Standards 2014 г., 120 стр., мягкий переплет Implementation of the European Lotteries Responsible Gaming Standards represents a very important step in the process of growth and development of one lottery. This book represents an exploratory based qualitative research study whose aim is to analyse the characteristics and the basic requirements of these standards in order to provide the... | 21952 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Jacqueline Dzeyk Russia: Country of Contrasts. A branding proposition for the German travel market 2014 г., 168 стр., мягкий переплет The international tourism industry is a highly competitive market. Thus, tourism destinations are fiercely competing for tourist arrivals and for their expenditures. Nation branding is a reasonably new approach to market a place or country as compared to product branding which has been used by the manufacturing industry for quite some time.... | 42533 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nazia Hussain Brand Equity: A Consumer Perspective. An Empirical Study 2014 г., 112 стр., мягкий переплет Hotel industry in Asian region got paramount importance with respect to financial and economic resource. But, due to highly competitive industry in nature, services and products offered in hotel industry became commodities. While taking this issue into consideration, hoteliers are actively findings different ways to differentiate their products... | 32315 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Priti Nigam and Parimal H. Vyas Locus of e-Commerce. An Empirical Exploration of e-Commerce Activities in Selected Cities of Gujarat State of India 2014 г., 164 стр., мягкий переплет Information Technology [IT] revolution and spread of E-Commerce has radically revolutionized businesses and human lives. Internet is a worldwide technological phenomenon and has significantly influenced use of Internet & resultant experiences of Internet users. This book offers a conceptual framework of ‘E-Commerce’ and shares the results and... | 42391 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Peter Lusama The Impact of Selected factors on Effective Advertising. The Insides of Adverting World 2014 г., 112 стр., мягкий переплет This book is an extract of the research that was carried out by the writer as the last fulfillment stage to being awarded a Masters degree in Business Administration at the open University of Tanzania. The research work was converted to a book purposely to widely share the results and well searched information with other researchers and scholars,... | 32315 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Raj Shravanthi Andukuri and Ajjan N. Analysis of Customer Perception, Expectation and the Service Gap. With respect to a Retail Outlet in Coimbatore City 2014 г., 100 стр., мягкий переплет The specific objectives of the study are to analyze customer’s perception, expectations, and their gap and suggest appropriate measures to improve the retail service quality at Spencer’s hypermarket. The primary data was collected using structured questionnaire through personal interview method during February and March 2012 and were analyzed... | 31889 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Roberta M. Harris Does Culture Really Matter?. Differences in Cultural Values and Consumer Choice 2014 г., 128 стр., мягкий переплет This study examines the effect of cultural values on consumer spending among U.S.-born consumers, and newly migrated Chinese and Indians consumers living in the U.S. Comprehensive research conducted by Geert Hofstede and Michael H. Bond (1988) suggests that value systems vary across different culture groups specifically with regard to balancing... | 25140 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Linga Murali and Chandragiri Madhavaiah Measuring Service Quality. 2014 г., 124 стр., мягкий переплет This study will be as a practical guideline for service quality, especially banking services. The outcome of this study will assist the development of the service quality in the banking services. The work can better direct bank staff in order to meet with the customer needs and their satisfaction. If the result showed the high score, the bank... | 32741 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Alecxandra Boyle Nostalgia: More Than Just The Flavor of the Week. A Critical Look at the Movement of Nostalgic Food from "Trend" to "Mainstream" 2014 г., 104 стр., мягкий переплет The culinary evolution of nostalgic food was studied and supported with palatable evidence from past and present popular restaurants and food and beverage brands, which artfully and strategically dished out nostalgia on menus and in, what often became, top-selling, crave-worthy products. Primary research regarding nostalgia as scientific and... | 32031 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Laura Szitar The effect of the arousal level in pop-up store environment. On hedonic and utilitarian consumer behavior 2014 г., 116 стр., мягкий переплет "The purpose of this book was to learn more about the effect of low and high arousal level of the pop-up store environment on the behavior of hedonic and utilitarian consumers. Pop-up stores are relatively new, trendy settings, temporary shops offering retailers a tool of experiental marketing. They also provide consumers with amusement,... | 27158 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Iftekhar Mallick Integrated Marketing Strategy for Eradicating Poverty. A Development Perspective Focused on Urban Informal Sector of Bangladesh 2014 г., 56 стр., мягкий переплет The urban informal sector of Bangladesh constitutes the majority of the urban poverty of the country. The living standard of the dwellers is worst among that of all the sectors. This study attempts to describe why the situation is not improving as linearly as expected. It criticizes the applicability of popular strategic ideologies and verifies... | 21615 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Maxime de Techtermann Marketing luxury and fashion through Bollywood. Current practices, opportunities and challenges 2014 г., 80 стр., мягкий переплет An increasing number of luxury brands are looking to India with the hope of grabbing a slice of the world's second most populated market. However, these same brands often fail to understand that, because India has a deep-rooted luxury culture of its own, local consumers do not long for foreign brands in the same way as, say, their Chinese... | 15207 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Medha Kanetkar An Analytical Study of organized and unorganized Retailing in India. 2014 г., 68 стр., мягкий переплет Organized retailers actually work as a retail outlet catering to varied needs of the customers. The purchasing pattern of the customer was changed recent days. Customer’s buying behaviour is influence by social factors, such as the group to which the customer belong and social status. In a group, several individual may interact to influence the... | 23493 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг S. Ayyappa Naik Nenavath and N.Vijaya Ratnam A Study on the Marketing Effectiveness of the Sangam Dairy. With Reference To Sangam Dairy Vadlamudi Of Guntur District, (A.P) India 2014 г., 92 стр., мягкий переплет The present study which aimed to examine the “A STUDY ON THE MARKETING EFFECTIVENESS OF THE SANGAM DAIRY, in Guntur districts (A.P)”. The dairy marketing has dearth of evaluation studies available and it is an attempt by the researcher to under take a study of this type. The study cover the customer preferences and satisfaction to the dairy... | 31605 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Anida Krajina Generation Z level of eco awareness in Turkey. Are they green consumers? 2014 г., 56 стр., мягкий переплет The green marketing and the green consumers are the terms in the heading for the healthier future of human kind. The aim of this work is to provide the insight into the future of green marketing and green consumers among the generation Z in Turkey. The sample is taken from one high school located in Eskisehir in Turkey. There are two parts within,... | 23066 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Hadi Behzion and Mostafa Baghishani Criteria and Measures of Customer satisfactions. SERVPREF, SERVQUAL, Customer Satisfaction, Service Quality, Total Quality Management, Kano’s Model 2014 г., 84 стр., мягкий переплет Aim of this research was investigating relationship between customer satisfaction and service quality in Passargad insurance of Khorasan Razavi. Five dimensions of customer satisfaction include reliability, capabilities, responsiveness and assurance and empathy were tested by SERVPERF model. Sampling in this study was cluster and 196 people... | 24061 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kirsten Gahlen Social Media Success. How Companies Can Develop a Successful Social Media Strategy and How They Can Measure Their Progress 2014 г., 104 стр., мягкий переплет The Internet offers different ways for companies to make themselves visible and successful with their marketing activities. Due to its fast growing popularity, many companies have discovered the opportunities that arise from social media and have started marketing campaigns on the social web. However, most companies lack an appropriate social... | 26731 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Saikrishna Mudaliar A Study On Acceptability Of Social Media And Branding In Pune Industry. 2014 г., 92 стр., мягкий переплет Worldwide marketers have accepted social media and branding as a marketing tool. Where as in India, mostly the traditional approach of marketing is used. To see how Pune market reacts to consider branding and social media marketing as their marketing tool, I did this research. I had targeted many IT and Non-IT companies in Pune and asked their... | 31605 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Bede Akorige Atarah and Augustine Awuah Peprah The Role of Marketing Communication in Student Enrolment. A case of selacted private Universities in Ghana 2014 г., 76 стр., мягкий переплет Marketing communication activities of various organizations have besieged all the available media including radio, television, newspapers, magazines, billboards, posters and even street walls. Private tertiary institutions are not left out in these activities aimed at drawing the attention of potential customers and consumers to their institutions... | 23777 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mikheil Korkia Analysis of Tattoo and Piercing Usage in Print Advertisement. 2014 г., 108 стр., мягкий переплет From the time span of the last decade, 40 advertisement campaigns from varied areas of industry, a number of countries all belonging to so-called ‘Western Society’ and various brands were gathered in order to represent the research sample for this study. The only thing all of these campaigns had in common was that in one or the other way... | 32173 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг A. Mohammed Abubakar and Mustafa Ilkan EWOM and the 3W's. Who, Why and What 2014 г., 72 стр., мягкий переплет Electronic Word-of-Mouth (eWOM) is consider the most trusted and influential source of information for consumers; because consumers like to hear the opinion of others especially those who had experiences with the product and/or service before purchase. Online reviews the power of consumers and uncertainty eliminator. eWOM platforms are your guide... | 23635 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Markus Moosbrugger The Value of Vague Preannouncements. Influencing Outcome Expectancies through Uncertainty 2014 г., 88 стр., мягкий переплет The present study offers insights into a facet of uncertainty, commonly seen as undesirable, which did not receive much attention in research literature so far. While positive effects of uncertainty already are confirmed for related areas, such as consumer promotions, a research gap exists for the application of uncertainty within... | 20356 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mohd Nazri Mohd Noor Malaysian Consumers' Attitude Towards Mobile Advertising. 2014 г., 464 стр., мягкий переплет The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is commercially known as mobile advertising. It offers an alternative approach to reach targeted customers more effectively and build a stronger and more personal... | 66115 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Yonas Berhanu Hailu Relationship Marketing and Customers' Loyalty in Banking Industry. 2014 г., 112 стр., мягкий переплет Today the market place is very dynamic vibrant and competitive. The customers are smarter, more informed,and have an access to many channels and choices which they take little time to exercise. Customer can easily defect to competitors who promise better offerings at low prices. Therefore, the key strategy that companies would follow to make their... | 32315 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Patricia Mart?nez Garc?a de Leaniz and Ignacio Rodr?guez del Bosque Rodr?guez Corporate marketing : A new marketing paradigm. 2013 г., 92 стр., мягкий переплет Individual corporate-level concepts present a powerful lens through which to understand organizations. However, these approaches present limitations. Consequently, an integrated approach to marketing at the institutional level appear to be attractive and the need for what several authors name corporate marketing. Corporate marketing is a... | 24345 тг |
