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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Samuel Gweyi Effects of consumer brand preference on marketing mix. 2019 г., 76 стр., мягкий переплет Kenya’s smartphone market is growing at a very fast pace, changing with the global trends in the industry. The market has become a battle ground of marketing activities by smartphone brands such as Samsung, IDEOS, LG, HTC among others. In the current study, the effects of marketing mix on consumer brand preference on the smartphones among... | 23777 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Enrico Sartor The promotion of Italian universities. To recruit international students 2019 г., 192 стр., мягкий переплет To what extent are Italian Higher Education Institutions (HEIs) internationalised, as far as the recruitment of foreign students is concerned? What are the best marketing practices and admission procedures developed with this objective? This work examines the global market of higher education, with a special focus on the Italian university system.... | 31286 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rochak Saxena Boosterism & Bollywood. The Role of Promotions for Bollywood Films 2019 г., 64 стр., мягкий переплет As with all business, film promotions are important parts of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Bollywood evidently has been indulged in promoting the films in a newer method with every passing film. Right from trailers... | 23350 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Naveen Nandal Design of scale to measure service quality of b-schools of NCR. 2019 г., 184 стр., мягкий переплет The Education sector is in need of elevation of the level of Service Quality. Keeping in mind the end goal to accomplish the objective, there is a requirement for a model for B-School service quality applied and tested on the B-school as well as a scale to empower the researcher to measure service quality in the B-School aiming to pin-point areas... | 43101 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tinashe Chodeva Influence of the rebranding strategy on brand preference. 2019 г., 100 стр., мягкий переплет This research study sought to investigate the influence of the rebranding strategy on brand preference: The case of Zimbabwe Broadcasting Corporation. The research sought to fulfil objectives such as the influence of digitalisation on perceived quality, influence of change in television content on brand likeability and the influence of change in... | 31889 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Khamylle Anne Mendoza Advertising Tactics and Consumer's Behavior. Marketing students evaluating the vulnerabilities of the digitalized word-of-mouth to customer satisfaction 2019 г., 52 стр., мягкий переплет Nowadays, advertisers create innovative campaigns through various social media platforms to easily reach their target audience. With that, online consumers are given the ability to immediately acquire feedback from other customers, which could be helpful for people who want to purchase something online. In this vein, this paper seeks to understand... | 22924 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Donna Wertalik Social Media & A Connected Campus. 2019 г., 52 стр., мягкий переплет The growth of social media has caused a permanent and dynamic change on college campuses. This work seeks to provide insights into the major stakeholders’ opinions of this change, and how those involved can develop social channels to positively benefit from this change. Within a college, social interactions provide many of the details used to... | 22924 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Jayaprakash Kandan Factors Influencing the Rural Customers towards Online Shopping. 2019 г., 72 стр., мягкий переплет The main aim of the study is to identify the factors influencing online buying behavior of the rural consumer. The study intends to find answers to most preferred website, prime products purchased by rural consumers and various dimensions of rural consumers in the study area. The present study is based on the opinion of rural consumer. Opinion and... | 23635 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mohammed Kerbouche,Imene Bouguesri and Abdennour Belmimoun The Country of Origin Syndrome: The Curse Chasing Chinese Brands. 2019 г., 52 стр., мягкий переплет China has grown rapidly to become one of the largest manufacturing countries in the world. Products from China can be seen everywhere today and the label Made in China is more of a rule than an exception. The challenge arises when the products are put into the market, how will world consumers react with Chinese product brands? And how to improve... | 19537 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Alina Miller Application Analysis of Diversity Marketing. Localization of General Trend 2019 г., 124 стр., мягкий переплет This paper describes an application analysis of one important topic of diversity marketing – gender marketing. With the help of two surveys and content analyses in two different media sectors – television and print media – the general trend of gender representation in advertising could be located. While most survey respondents are still... | 32741 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Columba Apeh Marketing Strategies for Carnival Calabar Festival Tourism. 2019 г., 64 стр., мягкий переплет The main points of this book on Marketing Strategies for Carnival Calabar Festival Tourism, are to explore the marketing opportunities embedded in the Nigerian International Carnival Calabar Festival "Africa's Biggest Street Party". Calabar Carnival as tourism has become a global brand for Nigerians as a vision that has been transformed... | 23350 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Banya Douglas Shopping Habits of Consumers at Shoprite Uganda. 2019 г., 64 стр., мягкий переплет From the bustling streets of Kampala with the fresh unrivaled good weather comes shopping habits of consumers at Shoprite Uganda. Whether your thinking of coming into the shopping market in our great East African peace of paradise or just looking to this academically, this literature should give you a taste of the tranquility with which Ugandans... | 26255 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Shallu Singh and Sukhdev Singh Compensatory Consumption And Shopping. An Indian Perspective 2019 г., 280 стр., мягкий переплет The emerging studies of consumer behavior have explored the fact that people do not consume barely for the functionality of the product or due to their utilitarian needs. The psychology of human buying behavior is very deep. There also exists darker domain wherein people indulge in buying not because of the need but because of need deficit i.e.... | 51835 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mohamed Hamour The Impact of Spelling Variations of Islamic Finance Terminology. 2019 г., 68 стр., мягкий переплет The purpose of this study is to initiate a drive towards standardization of Islamic finance terminology for academic use, encourage the use of search engine data in Islamic finance research and create a methodology for choosing research keywords special to Islamic finance. Islamic finance terminology is defined for the purposes of this study as... | 23493 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Maria Wikantari Sustainable strategy in life insurance industry in Indonesia. 2019 г., 56 стр., мягкий переплет Sustainable marketing concept is the future needs of businesses and customers. Businesses should fulfill the needs and wants of customers and creating value through socially, environmentally and ethically responsible actions. Regulators, policymakers and insurance customers all play a part of sustainable strategy. The nature of insurance activity... | 23066 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Jiri Urbanek Marketing Research. 2019 г., 100 стр., мягкий переплет Marketing research aims to take some of the risk out of marketing decisions by providing information that can form part or all of the basis of decision-making. It is applicable to all aspects of marketing-mix decisions and should be an integral part of the process of formulating marketing strategy. Marketing research can help in a variety of... | 31889 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Semyon Khanovych Predictive Analytics as a marketing tool. 2018 г., 64 стр., мягкий переплет Predictive analytics is a computer system that consists of both software and hardware, and is made to study the behaviour of every client using the product in one way or another. Behaviour is recorded and stored on the servers, then is passed through the filters to get rid of the information that is ether false or misleading. In the next stage... | 23350 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tendai Ndhlovu The Social Politics of Corporate Social Responsibility. 2018 г., 88 стр., мягкий переплет Over the years, Corporate Social Responsibility (CSR) has increasingly become a crucial aspect of business activities. The importance placed on CSR activities by organizations is such that the very survival of some organizations is dependent on. The relationship that exists between CSR initiatives and consumer responsiveness stands at the focus... | 22267 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mahek Iram and Dipak Y. Chacharkar Consumer Impulse Buying Behavior: Constituent Determinants. 2018 г., 60 стр., мягкий переплет Effective increase in personal disposable income and availability of credit facility has made impulse buying in retail environments more prevalent consumer behavior. About 90% of the consumers make occasional purchases on impulse. The importance of impulse buying behavior is recognized by marketers and researchers all around the world and... | 21272 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Yi-Chun Yang Relationship between Online Shopping Values and Attitude. Gender Differences 2016 г., 72 стр., мягкий переплет This study examines the relationships between online shopping values and attitude toward online shopping using gender as a moderator. Data were collected from 296 undergraduate students using a questionnaire. The result indicated that utilitarian values (i.e. convenience, availability of information and lack of sociality) and hedonic values (i.e.... | 13906 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Hsu Huei-Chen Difference Between Male and Female’s Web Advertising Attitude. 2016 г., 120 стр., мягкий переплет While a lot of resources are being spent on Web advertising, there has been little formal empirical research that provides guidelines for effective Web ads for genders. This book reviews the application of ?Interactive Advertising Model??IAM?and theories such as, ?Elaboration Likelihood Model??ELM?,?Computer-mediated Hypermedia Marketing... | 18032 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tran Hoang Ha The impact of global crisis on Vietnamese consumers' behaviour. 2019 г., 60 стр., мягкий переплет In recent years, the term “Global crisis” has regularly appeared in public media. Global crisis has affected every single country all over the world. Vietnam - one of the developing countries in Asia is not an exception. The downturn of many companies was the result of the slow adaptation to the change in consumers' behaviour. Thus, this book... | 23208 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ishani Weerasinghe and B. N. F. Warnakulasooriya Virtual Customer Interactions and Customer-Producer Relationships. Impact of Customer Interactions on Customer-Producer Relationships using Virtual Customer Environments 2019 г., 160 стр., мягкий переплет The Internet has created a tremendous impact on customer-producer communication, which is a strategic variable for the success of the business. Consequently, organizations have established Virtual Customer Environments (VCEs) such as interactive websites with online discussion forums, corporate pages in social networks, corporate blogs et cetera,... | 35473 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ngu Nkwah Bertrand Multimodal Discourse Analysis of Competitive nonalcoholic drinks ads. 2019 г., 52 стр., мягкий переплет Cook (2001) points out that the function of advertisements is to inform, persuade, remind, influence and perhaps change opinions, emotions and attitudes. In short, advertisements do not only sell products but change society and make people buy things they do not want or need through visuals and language used to attract attention. The analysis of... | 22924 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг I. Parvin Banu Sirajudeen Service Quality of Southern Railways using RAILQUAL model. 2019 г., 264 стр., мягкий переплет Transport is an important infrastructure in the economy of India. It assumes a greater role in developing countries since all the sectors of the development are closely dependent upon the existence of suitable transportation network. India’s transport industry has been organized with a mixed pattern of public and private sector ownership. The... | 51267 тг |
