| Поиск по каталогу |
|
(строгое соответствие)
|
- Профессиональная
- Научно-популярная
- Художественная
- Публицистика
- Детская
- Искусство
- Хобби, семья, дом
- Спорт
- Путеводители
- Блокноты, тетради, открытки
Поиск по каталогу
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sandra Feteiha EMAS adoption in France and in Germany. 2018 г., 104 стр., мягкий переплет The aim of this work is to understand organisations' motivations to adopt EMAS, a premium eco management system, compared to ISO 14001. Qualitative research methods were used and data was collected, then analysed, mainly through semi-structured interviews. Three main organisations profiles are described with a parallel between French and German... | 32031 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Reniya Adhikary Impact of gift vouchers as a promotional tools. 2018 г., 128 стр., мягкий переплет The endeavor of the study is to examine the implication of gift voucher in consumer purchase decision and to find out that the consumers are aware of gift voucher and that influence in their purchase decision. The study is carried out through survey from 200 respondents. The results of the survey are analyzed using chi square test. The findings... | 30464 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Silvia Gallegati The value of sports sponsorships in sailing. The experience of Sailing Series® 2016 2018 г., 164 стр., мягкий переплет Sailing is a sport with peculiar traits: it is an activity that goes beyond sport and involves an enormous set of values, lifestyles, attitudes. Sailing carries messages that are difficult to find in other sports: respect and care for the environment, symbiosis with nature, commitment of the individual to the team. These traits allow sailing be an... | 27870 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kiran Kumar Kakumanu Consumer Attitude Towards Soft Drinks Advertisements. A Case Study of The Coca Cola Company 2018 г., 88 стр., мягкий переплет In an era of high degree of competitiveness, if there is one prerequisite to give businesses a competitive edge, it is the need to advertise effectively and efficiently. Since so much money is being devoted to advertising, analysing its impact remains vital for firms, especially for those forming part of the collusive oligopolistic market of soft... | 29043 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Foued Sabbagh Electronic Commerce and Electronic Marketing. 2018 г., 84 стр., мягкий переплет This book focuses on the methods and the mechanisms of E commerce and E-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commerce and E-marketing. Thus, the... | 22125 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Prateek Kanchan Dynamics of 21st Century Marketing Communications. 2018 г., 124 стр., мягкий переплет The books goes into the aspects related to marketing communications which are very much prevalent in the 21st century. In 2018, when marketing communications involves a judicious mix of various types of communications for the overall best results for the company’s marketing efforts, no company can ignore the importance of long existing tools for... | 30322 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Dr. Birce Gurbaskan Akyuz Gastronomy Tourism: Motivation, Food Image and Intention to Travel. Factors that ?nfluence Motivation and Intention to Travel to a Culinary Tourism Destination 2018 г., 264 стр., мягкий переплет The factors that might influence potential gastronomy tourism travellers to visit a food tourism destination are quite vague in tourism literature. This study aimed to understand the antecedents for local food consumption motivation and whether the motivation influences tourists’ intentions to travel to a destination for local food consumption... | 34811 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Johan Meyer Marketing of Engineering Services in Sub-Saharan Africa. 2018 г., 96 стр., мягкий переплет South African organisations that offer engineering services to the local and foreign market contribute significantly towards South Africa’s overall Gross Domestic Product (GDP). The importance of engineering services in South Africa motivates the need to gain new insight into a sub-group of service marketing specific to the Sub-Saharan Africa... | 29327 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Hassan Kamalinasab E-Trust, its differences in a developing country. 2018 г., 64 стр., мягкий переплет This book is about circumstances of Iran as a novel country in the field of electronic commerce. Nowadays, Iranian electronic market is faced with abundant problems such as economic, cultural, technical and legal challenges, and peculiarly in the case of online shopping, clients are faced with this issue that E-vendors in Iran are devoid of... | 21414 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mirza Imran Ul Haque An examination of the role of Technical and non-Technical Innovation on the Customer Loyalty. Compilation of Research 2018 г., 148 стр., мягкий переплет Customer loyalty strongly depends on the customer satisfaction which is the measure of the fulfillment of their expectations and needs with a pleasurable experience of the product, process or service. Among many other strategies, the companies use innovation for ensuring the customer satisfaction with their product or service, as it is a highly... | 39887 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Okey Akabogu Brand Loyalty Correlates: Analyzing their Effects on Brand Loyalty. 2018 г., 112 стр., мягкий переплет The framework on which this book is configured rests on a research conducted by the author that focused on the lacuna that may be extant in the non-application of brand loyalty theories to study the effects of brand loyalty correlates on consumers’ loyalty to products, using a segment of the beer market in Nigeria as a study slice. The study... | 29896 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tetteh Michael Direct Marketing Hotseat. Volume 2 2018 г., 112 стр., мягкий переплет For those of you who don't know the origin of Direct Marketing Hotseat, let me give you a little background. In its original format, it was a monthly newsletter. The idea was to take subscribers' products or services and "Hotseat" them. By that, I mean to have two or more marketing experts created a powerful, thorough marketing campaign... | 32315 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Amrinder Singh CRM In General Insurance: A Study of Private and Public Sector. 2018 г., 236 стр., мягкий переплет Insurance is a contract, represented by a policy, in which an individual or entity receives financial protection or reimbursement against losses from an insurance company. The company pools clients' risks to make payments more affordable for the insured. Insurance policies are used to hedge against the risk of financial losses, both big and small,... | 43980 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг David Ephrati Pinterest's Visual Search Engine. A detailed analysis of the effectiveness of visual search search capabilities from an online marketing perspective 2018 г., 92 стр., мягкий переплет Visual search is gaining traction and relevance as a reliable search method. Advances in computer vision combined to the consumer euphoria derived from social media and e-commerce has brought on the rise of new platforms where online advertisement is welcomed with open arms by consumers. This thesis tackles the fundamentals of the application of... | 29185 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Cristin Cuflic The Country of Origin Effect on Greek Consumers’ Evaluation of Wine. 2018 г., 72 стр., мягкий переплет The book investigates the Country of Origin (CoO) effect on Greek consumers’ evaluation of wine. Special attention was paid to the socio-psychological factors behind social identities: consumer ethnocentrism (CE) and animosity. 160 surveys were collected and analyzed through SPSS. The findings of this research can motivate companies, seeking to... | 21699 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sheeja Ramakrishnan and Franklin John Selvaraj A Study on the influence of advertisement on adult buying Behavior. 2018 г., 248 стр., мягкий переплет Advertisement is one of the strong and effective communication tools used by the marketers to promote their products and services. It helps the marketer to create awareness on the product and to create a brand image. Advertisement works based on the behavioral models framed by experts. Attitude is created in the minds of people which influence... | 37630 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tetteh Michael How Market Your Way to a Million-Dollar Professional Service Practices. 2018 г., 296 стр., мягкий переплет The material in this program is different from other material you may have seen on the marketing your professional services. First of all, there's no textbook theory. Everything you'll learn has been tested and proven over and over again the only place where it really counts in the marketplace. Every strategy and technique you'll find in this... | 52403 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Udanee Samarasinghe Celebrity Endorsement effectiveness on Conusmer's purchasing intention. 2018 г., 136 стр., мягкий переплет Usefulness of endorsement of social media in marketing and how celebrity endorsement is managed in the same domain have not been adequately answered in the current literature. More specifically in spite of numerous theoretical and empirical studies that examine celebrity endorsement on traditional media, few studies have attempted to examine the... | 33652 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nicole Zwickl-Bernhard A women’s best friend on the Internet. The effect of lifestyle bloggers on the decision-making process of 18 to 29-year-old women in Austria 2018 г., 104 стр., мягкий переплет Due to immense changes in the online environment costumers have developed from passive bystanders to active hunters. Their new role involves interacting with companies’ online marketing campaigns, creating own content and sharing it on social media sites (Moriuchi 2016). Because of low costs, easy set up and usage, blogs, one form of... | 26707 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Evrim Kabuk?u Reflections of Bauhaus Techniques on Turkish Advertising. Enrichment of Meaning in Marketing via Experimental Researches on Advertising Photographs 2018 г., 152 стр., мягкий переплет “The source of inspiration is an ancient advertising photograph”. This book explores the experimental photography researches at the Bauhaus, founded in 1919 in the Weimar Republic. By developing new techniques, the photography was provided with the new observation styles and richness of expression that are still in use today. Foreign... | 34220 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ravi Kandhadai Brand Placement. 2018 г., 172 стр., мягкий переплет This book is useful to students of marketing, professors teaching brand strategy, innovative media and integrated communications/advertising as the study adds to existing theories of celebrity, congruence, gestalt, low involvement, dual mode, humor, and entertainment. A must read for all brand managers, advertising professionals, marketing... | 28155 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ramakrishna Bandaru Travelers Behavior in Heritage and Leisure Tourism Market. 2018 г., 308 стр., мягкий переплет The present study on “ Travelers Behavior in Heritage and Leisure tourism market should be helpful to the tourism organizations to develop the heritage and leisure tourism products as per the customers/tourists (both domestic and foreign) pre-visit, on-visit and post- visit opinion. Further, it is also useful to formulate separate tourism... | 48957 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Evelyn Karina Tinoco Diaz,Mauricio Santos Castillo and Franklin Gerardo Naranjo Armijo Neuro marketing methodology applied to social media research. Retrospective study 2018 г., 72 стр., мягкий переплет Marketing research rely its efforts on different types of methodologies and procedures to gather information. Neuro marketing is a trendy methodology that applies neuro imaging technology to recollect information by scanning the human brain. Neuro imaging technology claims to be, by previous studies, more effective than traditional marketing... | 21699 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ricardo P. Mabayo Consumers as Decision-Makers:. The Effects of Acculturation on the Cognitive and Affective Orientations of the Filipino American Online Consumers 2018 г., 164 стр., мягкий переплет The Filipino Americans represent the fastest growing Asian American market in the United States. With a population of 3.9 million, they register a total purchasing power of $147 billion. As this population grows due to demographic and immigration factors, so too will their purchasing power. They are clearly an influential economic force that can... | 46262 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Shamini Newton and Victoria Rossana Ragel The effectiveness of Relational bonds on Loyalty. 2018 г., 60 стр., мягкий переплет In today’s competitive business world, relationship marketing has been viewed as a key to the success of every business and it is emerging as the core of all marketing activities. Keeping customer loyalty is a critical intention of relationship marketing. Through chapters and empirical research study, this book discusses the importance of... | 21272 тг |
