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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг A?ina G?lerarslan and Alper Y?lmaz Children as an Advertisement Audience. Interpretation of Advertisement Through Drawings 2017 г., 56 стр., мягкий переплет As a form of communication, advertising is one of the most important tool of marketing, announcer of goods, brands, products and services for existing customers and potential target audiences through traditional and new media. Reaching by wide audience, television is still, one of the most powerful, traditional and “dateless” advertising... | 21130 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Shadman Shakib Impact of Market Orientation on Organizational Performance. Evidence from Alternative Leather Leather Industry, Bangladesh 2017 г., 84 стр., мягкий переплет If you are interested in market orientation and want to know how this actually influence business performance then surely this book is perfect for you! In here, industry practices have been clearly analyzed where traditional marketing approaches are absent and product performance has also been added as an essential component to see the impact on... | 22125 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Saeran Doh Basic Neuromarketing with Case Studies on Developing Hit Products. 2017 г., 88 стр., мягкий переплет This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, “market” means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over... | 16460 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nicol? De Marchi Social and economical implications of a Social Media Campaign. Case History: "If we get to the final" 2017 г., 208 стр., мягкий переплет During the recent years Social Media are more present in our lives, becoming increasingly important. This book aims to investigate the issue regarding the use of Social Media as a marketing channel by companies and, through the study of the case history "If we get to the final," see if it is possible to find a method to calculate the... | 40565 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Yulia Zhidkova Socially responsible consumption in Russia: prospects & opportunities. 2017 г., 112 стр., мягкий переплет This work investigates buying process in case if a consumer doesn’t perceive the target product as that of having direct benefit for the environment. The “green trend” is becoming more popular, and many products which would have never been associated with eco-safety before are positioned now as environmentally friendly. Examples can be... | 29896 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Elena Ilicheva Discounts as a Marketing Tool in Fashion E-commerce (Russia & Sweden). 2017 г., 68 стр., мягкий переплет Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden. The author opens many marketing secrets and gives recommendations for new players on the Russian and Swedish online fashion markets. This book consists many... | 15749 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Hazique Memon Social Media Marketing of Desert Tourism. The case of United Arab Emirates 2017 г., 84 стр., мягкий переплет Desert tourism is a topic known to few but experienced by many. Most companies that operate in the realm of this type of tourism do little to no advertising when it comes to Social Media. The new age, pushes the threshold of having a rich content online with a sense of connecting with the audience on all its social media platforms. This study does... | 22125 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Dominika Hyriakova Mobile Future of Marketing Research. Advantages and Limitations of Mobile Applications 2017 г., 228 стр., мягкий переплет The convergence of marketing research and mobile communications has provided a foundation for the development of new method of mobile data collection: mobile application. Although mobile applications are widely discussed topic among the marketing research practitioners, none academic work investigated their potential in marketing research. This... | 32080 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Natasha Naidoo Consumer intentions to purchase counterfeit brands in South Africa. 2017 г., 116 стр., мягкий переплет The research paper investigates consumer intentions of purchasing authentic luxury brands versus counterfeit products in South Africa. The total sample in this study was 138 which consisted of both male and female participants. The sample consisted of individuals who lived in the Gauteng province and worked in various private-sector segments. The... | 30038 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Wael Kortam Nonlinear Marketing:A Universal Philosophy of Marketing Thinking-Doing. 2017 г., 280 стр., мягкий переплет This book aims to introduce nonlinear marketing as universal philosophy of marketing thinking and doing. Through combining contextual marketing knowledge and holistic marketing solutions, marketing scholars and leaders would learn, unlearn and relearn marketing phenomena, insights and outlooks. Such marketing initiative proposes to integrate three... | 35379 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Md. Abu Hasnat,Kamrul Islam Talukder and Tasnim Mubasshira Factors Affecting Trust & Confidence in Halal Food Sources in Malaysia. 2017 г., 60 стр., мягкий переплет The book is about the factors influencing trust and confidence in the Halal Food information sources and institutions in Malaysia. Malaysia is a Muslim country where the majority of the people are mostly concerned about the Halal Food. Both trust and confidence are very crucial for Muslim people to select their foods in different sources and... | 21272 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Alejandro S?nchez Contreras and Iana Starostovich Collaborative Consumption: Paving the way to consumer decision-making. The Motives influencing the Decision-Making in Shared Mobility 2017 г., 84 стр., мягкий переплет Why would anyone share their private car with a complete stranger? Why do others share a ride with people they have never met? Is it the need to save money what drives people's decision-making when sharing a car? or is it their belief in a more collaborative and responsible economy? Do they perceive any risk when sharing their possessions with... | 22125 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ako Mohammed How Positive and Negative Electronic Word of Mouth can Affect Consumer. 2017 г., 96 стр., мягкий переплет This book is carried out to understand the effect of positive and negative electronic word of mouth on consumer‘s purchasing decision of smartphones. | 29327 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Vijay Kumar Pandey Impact of Selected Antecedents on Service Quality. 2017 г., 104 стр., мягкий переплет This study proposes a model of student faculty management that examines organizational citizenship behavior as critical link between discretionary treatment, perceived organizational support, core transformational leadership behavior, contingent reward leadership behavior, job autonomy, organizational commitment and student perception of service... | 29611 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Charlet Christina. R The Impact of the Dining Industry on the Status of Chennai City. 2017 г., 340 стр., мягкий переплет The eating habits of Chennai population has become sophisticated and they are now open to new cuisines. Tight competition between the indigenous restaurants and the foreign peers has enforced necessity of quality and variety in dining. Old restaurant owners change their interiors to accommodate the changing taste and preference of customers.... | 52514 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Frederik Jacobsen and Jesper Muff Joergensen Applying conjoint analysis to evaluate consumer preferences. 2017 г., 76 стр., мягкий переплет Applying conjoint analysis to evaluate consumer preferences by F.H. Jacobsen & J.M. Joergensen. Tesla Motors' all electric vehicle Model S is a revolutionary car with several unique attributes. Through the use of a conjoint analysis, this paper examines Model S' key attributes and how these attributes are evaluated by potential consumers.... | 18453 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mohammed Moghees Field Sales Management (Revised). 2017 г., 120 стр., мягкий переплет • The book confirms the syllabus of B.COM students of Mumbai University. • The matter is presented in simple and lucid style. • It is both a student and teacher friendly book. • A number of examples are given for easy understanding of the various concepts. • This is a revised edition after successfully publishing two different books for... | 30180 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Munia Tonneaux Research on factors influencing the value of low usability products. 2017 г., 100 стр., мягкий переплет The work is about the value of low usability. Can you imagine spending a fortune on shoes you can hardly walk on? Or in this case, on a watch where you can barely read the time? It seems crazy but such goods are produced and bought. What triggers such purchases? What kind of people are buying these products? Is this only applicable for luxury... | 29469 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Martina Urbanova The Music Industry in Czech Republic and Slovakia. 2017 г., 76 стр., мягкий переплет This study explored and described the music industry in Czech Republic and Slovakia, mostly the new business models in the industry and marketing strategies of digital music services. The study's goals were: 1) to find out how is the music industry in the territory responding to the Internet age, 2) to determine the actual digital music services... | 21841 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kalu Alexanda Supply Chain Management on the Profitability of Manufacturing Firms. 2017 г., 164 стр., мягкий переплет Over the years, there has been increasing emphasis on supply chain management as an Avenue through which firms can achieve competitive advantage. Supply chain consists of all parties involved, directly or indirectly, in fulfilling a customer request. The supply chain not only includes the manufacturer and suppliers, but also transporters,... | 39002 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Thomas Hochreiter Mobile Application Advertising for Tourism Destinations. Researching the Marketing Communication of European National Tourist Offices 2017 г., 180 стр., мягкий переплет Innovations in the IT industry have changed the way touristic destinations can reach their potential visitors. One of the biggest success stories was the one of the smartphone and thus mobile applications. As user behaviour changed from websites to apps, tourism marketers had to react, better sooner than later. This thesis aims to answer mainly... | 39571 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Jebril Alhelalat Electronic Relationship Value Management in the Hotel Industry. 2017 г., 428 стр., мягкий переплет Communication, service quality, branding and multi-stakeholders are highlighted as relational marketing approaches. Personal and electronic communication, branding, relationship quality, customer service and customer relationships are the dimensions of relationship marketing that are put in focus. Website qualities (system quality, information... | 60480 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Francesco Parente Partitioned country of origin effect for fashion products. An experimental analysis on Made in Italy in UK 2017 г., 212 стр., мягкий переплет The study included therein investigates the impact of two specific components of partitioned country image (country of design and country of manufacture) on consumers’ perception of a fashion product. The empirical work is based on an experimental study which manupulated three Italian brands with different level of familiarity and “country... | 36352 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Esther Garga and Bamidele A. Adepoju Gender and Consumer Purchase Decision on Durable Household Goods. 2017 г., 68 стр., мягкий переплет Few studies have been carried out to investigate the state of gender and consumer behaviour in Africa and Nigeria in particular. Friends, neighbors and acquaintances have influence on consumer’s buying decision. Marketers, see new products and services as an important mechanism for keeping the firm competitive and profitable. Environment and... | 21556 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Athina Y. Zotou Advertising creativity: Ad agencies' and clients' perceptions. How advertising creativity affects ad agency-client relationship? 2017 г., 288 стр., мягкий переплет Literature suggests a bulk of research on advertising creativity, however only few studies are investigating advertising creativity in the broader context of ad agency–client relationship. Throughout qualitative and quantitative methods, the present research aims, at investigating the different perceptions and approaches of advertising agencies... | 35664 тг |
