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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rizwan Raheem Ahmed Unethical Pharmaceutical Marketing Practices in Pakistan. 2014 г., 216 стр., мягкий переплет Unethical marketing practices have become an essential part of the pharmaceutical industry in Pakistan. However, the phenomenon of the unethical drug practices is common worldwide but its severity is deep rooted in developing countries. Unethical drug practices have two dimensions. One is drug related, and other is drug promotion related.... | 46658 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mandeep Singh,Seyed Mehdi Mousavi Davoudi and Kiarash Fartash Entrepreneurship Management in Practice. 2014 г., 368 стр., мягкий переплет Entrepreneurship describes the establishment of new organizations or the revitalization of mature organizations in response to perceived business opportunities. Entrepreneurship is an emerging research field that has received attention over the last three decades. However, there is a lack of consensus on what conform entrepreneurship and in lots... | 65608 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Muneer Sultana Promotion Mix Strategies of ICAM through Social Media. International College of Automotive(ICAM) which is a member of DRB-HICOM 2014 г., 56 стр., мягкий переплет Marketing plan is focused on the target market and made up of four key elements. These four elements are also known as the 4 Ps. One P is called the promotional mix and it contains advertising, public relations, personal selling and sales promotion. Newspapers were failing because of the availability of free news content in digital form and on... | 23066 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Petronela Postolache and Corina Diana Iamandi How To Use Facebook to Create Virtual Brand Communities?. 2014 г., 172 стр., мягкий переплет During the past few years, many books and articles have treated the subject of virtual communities as plausible solution to a demanding and unpredictable consumer. However, few authors have investigated this phenomenon in the context of an epoch where social networking site Facebook dominates the online world. Thus, this book explores through the... | 39286 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mariam Munir and Kashir Asghar Harry Potterization. A Global Phenomena Tipping Points Explains the Extraordinariness for Ordinary Brandscapes 2014 г., 168 стр., мягкий переплет This book looks at “Harry Potterization” through the lens of Malcolm Gladwell’s Tipping Point: How Little Things Make a Big Difference. The implications of Tipping points are highlighted to develop the brands within their wider brandscape in order to be a sustainable relationship brand. Harry Potter brand is tipped through its influential... | 42533 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rene Zeman Marketing of virtual collectibles. Value creation in virtual worlds 2014 г., 92 стр., мягкий переплет With the rise of online multiplayer games and worlds, collecting virtual goods has become an increasing social activity and therefore established the virtual good’s subset of virtual collectibles as a relevant category. The corresponding emergence of virtual markets leads to increasing economic and social relevance for virtual collectibles. This... | 31605 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Seymur M. Guliyev Sponsorship On Marketing Communication Process. Case Study: State Oil Company of Azerbaijan Republic/SOCAR 2014 г., 52 стр., мягкий переплет Sponsorship is one of the elements of marketing communications tools within broader context of the marketing mix. The use of sponsorship by companies or organizations is increasing in contemporary world. Sponsorship must not be confused with corporate giving, such as endorsement and patronage, charity activities, where the aims are philanthropic... | 20988 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Hafsah Sadia The Dynamics of Alliances. A Case Study of Nonprofit and Public Sector Organizations 2014 г., 108 стр., мягкий переплет This qualitative research study is about “The Dynamics of Alliances: A case study of Nonprofit Organizations”. The main objectives were to find the nature of alliances in the region (Khyber Pakhtunkhuwa) and check the strength of Resource Advantage theory, Competence based view and the Relational view. Besides that the factors responsible for... | 32173 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг R. Nithya Customer Response towards Marketing of Packaged Drinking Water. 2014 г., 160 стр., мягкий переплет This book highlights the customer perception in marketing of drinking water. The objective behind exploring customer perception was to understand the necessity of customers and their expectations towards the drinking water manufacturing industry. The study was undertaken in Coimbatore district of Tamilnadu, India. The book helps the readers to... | 46120 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Francis Ofunya Adoption of Green Marketing and Performance of Kenyan Tea Firms. Green Marketing Adoption and Performance of Kenya Tea Firms 2014 г., 296 стр., мягкий переплет The study explores the influence of adoption of green marketing on performance of the Kenya tea firms with performance measures being environmental performance, competitiveness, operational performance, and net income generated over a period of five years. The study was guided by specific objectives which included establishing the extent of... | 58211 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Getahun Tima Perception of Media Service Buyers on FM Radios: A CBBE Approach. 2014 г., 100 стр., мягкий переплет In today’s competitive business environment, billions of new products, services and ideas are being introduced to the market continuously. Increased competition, significant operational complexity and volatility of demand are among the key features of the current business environment. With the advent of so many advertising agencies and media... | 31889 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Onwubiko Dike Effects of the Regulatory Agencies on Marketing of Drugs in Nigeria. A Partnership Model for the Control of Unethical Marketing Practices of Drug Firms 2014 г., 220 стр., мягкий переплет About the Book. In 2005, the incidence of counterfeit drugs in Nigeria was put at sixteen percent. By 2008, the figure increased to more than sixty-four percent of fake and substandard drugs in circulation, in spite of the strict regulatory procedures. This situation posed serious risks to public health. The book provided an in-depth assessment... | 31796 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Violeta Angelova Why Nokia failed to recover. Analysis of marketing strategy choice and implementation for Nokia Lumia in Europe 2014 г., 52 стр., мягкий переплет Nokia, once the market leader in the mobile phone market and later one of the first to recognize and enter the smartphone market, shows a huge decline in market share. The company sees its lifebelt in a partnership with Microsoft and plans to create products that will surpass its competitors. However with 9 smartphones out in the market, Nokia... | 20988 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ketil Skotte It's a jungle out there. A consumer behaviour oriented book on how restaurant owners can utilise online discount concepts properly 2014 г., 88 стр., мягкий переплет The ongoing financial crisis has affected people and companies alike, and the restaurant industry is no different. Born from the restaurant owners’ fear of dwindling turnover, several different online discount concepts, led by Groupon and an army of “deal of the day” sites, have emerged. While many restaurant owners have embraced the... | 31463 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Riteshkumar Dalwadi Consumer Behavior in Retailing : An Indian Perpesctive. 2014 г., 668 стр., мягкий переплет This book focuses on how different factors contribute in shaping consumers perceptions about organized retail stores and to identify factors affecting consumers’ attitude towards organized retail stores. It also aims to discover motivating factors that attracts consumers to visit organized retail stores. Moreover, it not only intends to identify... | 88364 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Abd El-Aziz Ali Hassan Marketing Strategies to Egyptian Children. Customers for Ever 2014 г., 488 стр., мягкий переплет The main purpose of the present research was to investigate Multi-Parties effects upon the purchase behaviour of children. The outcome of such an investigation was discussed and interpreted with reference to the previous research. Specifically, four objectives were developed and three main hypotheses (eleven sub-hypotheses) were tested in the... | 66967 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Devinder Pal Singh and Manoj Kumar Sharma Cross Cultural Consumer Behavior in an Emerging Economy. 2014 г., 308 стр., мягкий переплет The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically... | 49442 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Amel Khedher Network Marketing in Tunisia. 2014 г., 60 стр., мягкий переплет Direct selling is simply a process of combining the potential of the internet and ecommerce. This process holds a wide range of strategies, but its success depends on how to plan, use and develop these strategies. One of these strategies is Network marketing which could be 21st century business for the enormous benefits in many countries around... | 23208 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Gianluca Valerio Word of Mouth Traceability in Facebook. How your target group outlines itself for your success 2014 г., 124 стр., мягкий переплет What if you could trace Word-of-Mouth about your company in Facebook? Is it technically possible? What if you could frame your target group by just observing how Word-of-Mouth spreads through the internet? Gianluca Valerio, with his innovative and original solution, will demonstrate that this is possible and that this leads to turnover, ROI... | 25482 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг A. Sahayitta Fernando and I. Francis Gnanasekar Marketing Functions: Women Self Help Groups Carrying on Dairy Business. 2014 г., 320 стр., мягкий переплет This study has been designed to analyze the marketing functions and problems in dairy business of women SHG members in such a way that it would be useful for the departments and policy makers of the Government in developing programmes for the development of women through SHGs. The study may help the SHGs in the fields of effective functioning,... | 61484 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kevin O'Connell Negative word of mouth communication: consumer complaint websites. 2014 г., 136 стр., мягкий переплет This research document investigates the factors behind the creation, continued maintenance, and intended outcomes of consumer complaint websites. The research presented is aimed to close theoretical and managerial gaps within the knowledge of the subject. The findings apparent in this research found that service recovery failures are more... | 36556 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Shilpa Bagdare Retail Customer Experience - An Indian Context. 2014 г., 164 стр., мягкий переплет Modern retailing is turning experiential for making the customers feel good. There is a paradigm shift from providing goods and services to creating and delivering a unique, superior, memorable and pleasurable experience to the retail customers. In the present era, customer experience has emerged as the key for differentiation and competitive... | 46262 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Radha Kiran Chinta,Krishna Karthik E. and Raghunadha Reddy P. Effectiveness of Sales Promotion Practices in Retailing. With reference to Consumer Durable Market in India 2014 г., 240 стр., мягкий переплет Sales promotions have become a vital tool for marketers and its importance has been increasing significantly over the years. The present study is conducted to examine the consumer perception and preference towards various popular sales promotion schemes such as price offs, coupons, free gifts, sweepstakes, hire purchase and exchange offers, that... | 47510 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ponce Kokou Service quality at a military hospital. 2014 г., 180 стр., мягкий переплет This research was about an assessment of services delivered by doctors and nurses at a military hospital. The conclusion of the research were as followed:In terms of the doctors’ services, patients felt a need for more privacy in terms of the confidentiality of their treatment, a need for more individual attention, a need to be heard, and to... | 42959 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mohammad Al Khasawneh Search Engine Marketing. An Exploration of Consumer Response towards Sponsored Search Advertising (SSA) 2014 г., 348 стр., мягкий переплет Finding useful and relevant online information has become a complicated task for many online users, especially as information on the Web has increased exponentially, and millions of new Web pages are introduced daily into the Web environment. Consequently, Web search engines are now the starting point and major informational sources for online... | 56670 тг |
