| Поиск по каталогу |
|
(строгое соответствие)
|
- Профессиональная
- Научно-популярная
- Художественная
- Публицистика
- Детская
- Искусство
- Хобби, семья, дом
- Спорт
- Путеводители
- Блокноты, тетради, открытки
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг A. Suresh Kumar and S. Padmanaban A study and Analysis of Retail Sales Performance and Marketing. Systematical Review of Marketing Strategies 2020 г., 60 стр., мягкий переплет Retail sales are completed acquisitions of products and solutions also by consumers as well as services. You intend to prosper you require a well-considered business strategy of the market sector; target markets, client service, product choice, mix advertising, advertising activities as well as Rates strategies. Retail Advertising and marketing... | 23208 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rafsan Chowdhury Impact of Marketing Communicators on Brand Image. A Case Study on a ride sharing company 2020 г., 68 стр., мягкий переплет This book establishes a theoretical and empirical basis that shows the impact of marketing communication efforts, service quality and price promotion on brand image. The theoretical review supports applying analysis techniques based on exploratory factor analysis and regression analysis to confirm empirically the relationship between marketing... | 23493 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nagaraja Pandukuri RURAL MARKETING. IN INDIAN PERSPECTIVE 2020 г., 92 стр., мягкий переплет This new textbook discusses how the application of traditional marketing theories transforms when the ‘fourth sector’, or the emergence of social business, comes into play. Drawing from latest research, Rural Marketing: in Indian Perspective closely analyses two crucial components of the rural market—marketing to rural areas and empowering... | 34025 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Irfan Sabir,Anees-ur- Rehman and Muhammad Bilal Majid Hotel Atmospherics and Consumer Behavior: A Content Analysis Approach.. 2020 г., 52 стр., мягкий переплет Currently all the businesses are facing hyper competition and all industries are using different components of visual merchandising and atmospherics to attract the customers, get competitive advantage and become leaders in the market by differentiating themselves from their competitors at same time to be successful in the market. Current research... | 22924 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Irfan Sabir,Sadia Ijaz and Muhammad Bilal Majid Shoppers Attitude towards Green Purchasing. 2020 г., 72 стр., мягкий переплет This research looks at customer attitudes towards green products in Pakistan. Now a day, when, technologies are creating innovations quickly, one of the fundamental task is to reduce the factor that cause changes in nature. These changes can be negatively affected with number of vehicles on road. Therefore, eco-friendly cars can help a lot to... | 23635 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Irfan Sabir,Muhammad Mohsin Ali Khan and Muhammad Bilal Majid Consumer Awareness and Consumption Patterns: Case of Food Consumption.. 2020 г., 60 стр., мягкий переплет In recent years, it seems that consumers are generally uncertain about the safety and quality of their food and their risk perception differs substantially from that of experts. Unhygienic food these days has become a very serious issue these days and consumer’s awareness level is not up to the certain level about consumption patterns of food.... | 23208 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Irfan Sabir,Muhammad Usman Zakir and Muhammad Bilal Majid Stealth Marketing and Sustainable Development.. 2020 г., 88 стр., мягкий переплет Marketing tactics are directly and directly harming the cultures. This study will help to educate marketers about negative and positive effects of stealth marketing on their target customers and at the same time it will also help society to stay alert about these undercover marketing strategies which are performing parasitic role in their culture... | 24203 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mirabell Mayack Smart Money-Business Event. 2020 г., 52 стр., мягкий переплет “Smart money - Business Event” will give you an inside into a brand-new industry where money is still to be made. The business event is an industry that is not mainstream. Find out what business events are, what the industry is all about, what you can do to get in and make it a success. The book will help you, professional or semi... | 22924 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kingsley Ikechukwu Onyegbule Social Networks and Customer Acquisition in Nigeria. Impact of Social Networks on Customer Acquisition in Commercial Bank: A Study of Commercial Banks in Nigeria 2020 г., 452 стр., мягкий переплет The social network effect on the customer acquisition in the Nigerian banking industry with a particular reference to commercial banks in Imo State. The challenge that inspired this research is the observed non-adoption of online customer creation by the banks in this era of digital transaction in Nigeria in the banking sector. A conceptual... | 65689 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kavitha R. Gowda,K.S. Gopalakrishna and R. Satish Kumar Rural Consumer Buyer Behavior towards Mobile Phones. A Novel Perspective towards Rural Marketing 2020 г., 88 стр., мягкий переплет A tremendous change in rural region noticed from past 8 to 10 years, in terms of development in infrastructure, increased literacy rates, demand for FMCG and automobiles; it can be predicted as next target market for many other products as well. When the future of India has been predicted for retail market, communication, Rural India being a major... | 31463 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kavitha R. Gowda,R. Satish Kumar and K.S. Gopalakrishna Rural Buying Behavior: A Study with Special Reference to Mobile Phones. Rural Marketing 2020 г., 80 стр., мягкий переплет The rural consumer is evolving from the poverty-stricken, illiterate stereotype, with a fear of change and reluctance to spend. Today’s rural consumer is value driven. A product is worth purchasing if it enhances his life in a meaningful way. Literacy is rising, and exposure to the same commercials as urban consumers has created a demand for... | 23919 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Pramod V. and Mohammed Shabeer A. P. CONTENT MARKETING. Role of content marketing in customer engagement 2020 г., 92 стр., мягкий переплет Content marketing is an important aspect in creating customer-brand relationships and engaging customers with the goal of driving traffic to the website and in the end driving profit. There are many indications that content marketing has to be considered as a marketing strategy and that it is an effective way of creating customer engagement.... | 34025 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Wilbert Manyanga E-Business in Emerging Markets. A Zimbabwean Perspective 2020 г., 60 стр., мягкий переплет E-Business is the next big thing in today's world of globalized markets. due to the advancement in technology, all businesses are now harnessing on technology in order to achieve sustainable competitive advantage. In today's world characterized by increased adoption of technological gadgets, all most every person especially in developed and... | 26112 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Jyotirmoy Mazumder Marketing Strategies of the Bengali Films. A Comprehensive Study on the last decade with Scenario Projection 2020 г., 248 стр., мягкий переплет As the theatre release of movies looks dimming in days to come, for many reasons apart from Corona Virus spread worldwide, hence the primary issue of any film’s success remains dependent on some very basic issues like content, making as well as marketing strategies. Bengali film industry was already suffering from diluted box office figures with... | 47794 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sathya Priya Govindan Balakrishnan An online compulsive buying behaviour. 2020 г., 196 стр., мягкий переплет Everything being a trend on the internet has lead easier ways for many shopaholics as they can shop through just a click. This book gives you a clearer view of how online compulsive behavior has an impact on students in Tamil Nadu, India. The book highlights various factors that influence students compulsive buying behavior and gives an in-depth... | 43528 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nishith Mishra Branding in Organized Retailing: A Customer Perspective. Brand Recognition by Customers 2020 г., 168 стр., мягкий переплет This book is an outcome of my thesis on a comparative study of customer buying behaviour of private label brands and national brands in organized retailing conducted in Delhi and National Capital Region (NCR) between years 2012-2016 in India.The book is composed of seven chapters in total. First four chapters are theoretical in nature. Chapter 5... | 42533 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tizazu Toma Dilebo Coffee Production and Marketing: The Value Chain Approach. Coffee of Yirgachefe District, Gedeo Zone, Southern Nation, Nationalities and Peoples Regional State, Ethiopia 2020 г., 76 стр., мягкий переплет Coffee is the second most traded commodity in the world after oil (Rold?n-P?rez 2007). Coffee produced in Yirgachefe had been internationally known as the rarest and most prized coffee, especially in America. It is one of the major income generating commodities in Yirgachefe and the Woreda has high potential in coffee production. It was the... | 23777 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Vijetha Shetty Brand Consciousness Among Youth In Mumbai: A Study. 2020 г., 104 стр., мягкий переплет Rapid economic growth has resulted in change in consumer spending which has far reaching implications for the manufacturers, marketers and retailers of consumer goods and services. . Demographic changes in India is opening up new economic opportunities with the rising productive population which is fueling growth and driving personal consumption.... | 32031 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг G. A. Prithvinath and Sonali Sandipta Sahoo Knowledge Assessment on Electric Bikes. A study from Technical and Management personnel's Perspective 2020 г., 60 стр., мягкий переплет Electric vehicles- an initiative that would drive the change of the automobile industry. Electric vehicles can present an economic and environmental advantage when compared to conventional modes of transport. Growth in the usage of electric vehicles can act as a major contribution to deal with climatic changes. Awareness of this new trend will... | 26112 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Maryanne Egbeadumah Marketing Tomato Profitably: Structure, Conduct and Performance. 2020 г., 60 стр., мягкий переплет The unique characteristics of agricultural products including tomatoes pose a lot of problems both to the farmer and final consumer. Its seasonality, small unit production and bulkiness exert various pressures on handling, packaging, transportation and sales with an adverse attendant effect on the market price. Countries need to overcome myriads... | 23208 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг P.V. Rajeswari Prasath Impact of Television Advertisements of Junk Food on Children. With Special Reference to Salem City 2020 г., 256 стр., мягкий переплет This book is about the impact of television advertisements of junk food on children. As we know now-a-days children are considered as an important and different consumer market and every day they are exposed to different advertisements through various social media.Television advertisements directly affects their eating habits and food consumption.... | 48078 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Otilia Nicoleta Olteanu Perception on luxury brands of Romanian cosumers. 2020 г., 56 стр., мягкий переплет Many studies have been made on luxury consumers but most of them provide information about luxury consumers' behavior from well developed countries. This paperwork describes the reasons behind consumers' decision to buy luxury brands from a developing country- Romania- where people are still not as well educated as western countries regarding... | 23066 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kingsley Ikechukwu Onyegbule Determinants of Online Shopping Adoption in Nigeria. A Study of Internet Connected Nigerians 2020 г., 524 стр., мягкий переплет Determinants of online shopping adoption in Nigeria with a special regard to the internet connected Nigerians. It is a business solution that emerged with the growth of internet connectivity. Endogenous and exogenous variables have motivated the acceptance of online shopping transaction globally with environmental peculiarities. The factors that... | 71149 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Dr. Soumya Mukherjee and Dr. Mrinal Kanti Das Marketing Communication: Inevitable for Promoting Brand Awareness. Special Emphasis on Cosmetics and Toiletries Segment of FMCG 2020 г., 180 стр., мягкий переплет Fast moving consumer goods (FMCG) constitute the basic necessities of the consumers and the consumers have plethora of options before them in selecting their preferred products. In this era of digital revolution, Marketing Communication (MC) has evolved as a more versatile and robust tool which has the power to generate positive inclination of the... | 42959 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sugala Senanayake The Influence of Social Media on Millennial Travellers. 2020 г., 116 стр., мягкий переплет Sri Lanka tourism is one of the third highest foreign exchange earners to the country. They are now looking into attracting more of this highly influential millennial market to the country, as the more traditional DMCs are only beginning to realize the importance of Social Media Marketing in increasing arrivals and bookings for their... | 32457 тг |
