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Green Marketing.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Vikas Nath and Rajendra Prasad Das
ISBN: 9786200006806
Год издания: 2019
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 252
Издательство: LAP LAMBERT Academic Publishing
Цена: 47936 тг
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Сферы деятельности:Код товара: 504699
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Аннотация: Green Marketing activities touch every activity of business starting from production to packaging and moving further to public relations. Green marketing concerns with protection of ecology and environment in general. Modern marketing activities have led to growth in consumption and disposal of products which has created a negative impact on the environment. This book is a modest attempt to highlight green marketing practices being followed by selected industries viz. Automobile, Food, Plastic and Electrical industry. It has also tried to highlight the perception and awareness of consumers towards products of these industries.
Ключевые слова: green marketing, Environmental marketing, Green Wash, green advertising, Eco-Labeling, sustainability
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