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Marketing Management.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Okello Eri
ISBN: 9786204198613
Год издания: 1905
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 52
Издательство: LAP LAMBERT Academic Publishing
Цена: 22924 тг
Положить в корзину
Позиции в рубрикаторе
Сферы деятельности:Код товара: 714393
| Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
| Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
| Курьерская доставка CDEK из города Москва |
| Доставка Почтой России из города Москва |
Аннотация: An analytical and practical approach to marketing management tasks and decisions directed at successfully meeting opportunities and threats in the dynamic environment by effectively developing and transferring need-satisfying products offered to customers in such a way that the objectives of the enterprise, the consumer and the society will be achieved, geared to the improvement of the effectiveness of marketing practice. This course provides the fundamentals of marketing management. Contemporary marketing concepts and elements of marketing practice are applied to marketing activities within Uganda, East African region and the global economy
Ключевые слова: marketing, Management
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