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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Aayush Hingar Cloud Marketing and its Strategies. An inside look of how cloud marketing has changed the game 2016 г., 52 стр., мягкий переплет Think of a major online retailer like Amazon.com that sells tens of thousands of different products but has no physical stores. Customers receive notices about sales through their email instead of their post office box. Shoppers can get more information about a product than a whole army of sales staff could offer. Amazon provides all of these... | 20988 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ahmed EL-Badawy Baiomy Menus as Marketing Tools for Resort Hotel Restaurants. 2016 г., 248 стр., мягкий переплет There is a paucity of published research regarding menus as marketing tools for resort hotel restaurants. Few studies focus on menu design as a sales tool although several emphasise the role of service employees as marketing tools for restaurant menus. Similarly, few studies focus on online menus and their effectiveness in influencing potential... | 44407 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ayeasha Akhter Most significant factor of billboard in attracting customer attention. As an outdoor advertising: A study on Dhaka city 2016 г., 108 стр., мягкий переплет The study in this research has provided deeper future of the use of the factors of billboard when designing a billboard. According to the findings of this research it makes way for some further attractive research opportunities. The researcher provides the following suggestions for further study: • To experiment the conclusions on a much larger... | 32173 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Helene Viot Country of origin effect on the behaviour of the Irish wine consumer. 2016 г., 92 стр., мягкий переплет When it comes to choose a single bottle of wine from a wide range of choice in a wine shop, what criteria matter for the Irish wine consumer? What are the elements affecting the value perception of a bottle of wine? Is there any difference of perception between strongly educated wine consumers and novices? How does that affect their purchasing... | 31605 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Federico Nardini Cross Channel Strategies in Fashion Retailing. Harmonization of the digital and physical selling environments 2016 г., 140 стр., мягкий переплет Underlining the importance of cross channel strategies in the fashion retail industry, this research focuses on the integrated experiences of fashion consumers across different channels. The purpose of this study is to explain the evolution of the fashion brand’s marketing and strategies based on consumers’ change of habits and needs and on... | 36698 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tasneem Tarannum and Md. Alamgir Bhuiyan A Case Study on the Branding Activities of Romania Food & Beverage Ltd. 2016 г., 68 стр., мягкий переплет The book is based on a case study on the branding activities of Romania Food & Beverage Ltd. (RFBL), a popular FMCG company in Bangladesh. A Descriptive Study has been conducted by surveying 800 shops and 30 retailers for product comparison and measurement of the effectiveness of different branding strategies currently undertaken by RFBL. All... | 23493 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг S. Gnanasaranya Channel Distribution Strategies - An Assessment. 2016 г., 100 стр., мягкий переплет The book has focused on management functional concepts particularly Production and Marketing functions. It has explored concepts on optimum utilization of resources in production, channel distribution and the effectiveness of the study unit. The study has analyzed the Product Mix for knowing production functions of the firm. It has also analyzed... | 31889 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nikola Cuculeski and Vasko Cuculeski Comparative study of Ohrid and Bled. 2016 г., 60 стр., мягкий переплет The motives and desires for tourist travel that occur in humans can be achieved only if there are objective (leisure, means) and subjective conditions. Those conditions moving into the factors rise if people become tourists, and they could work towards developing tourism. They are spacious, natural and anthropogenic factors. The spatial... | 21272 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ahmad Nadeem,Sidra Zafar and Rabbia Arshad Study of Value Perception (Facebook V/S Print Media). 2016 г., 56 стр., мягкий переплет The purpose of this paper is to compare customer’s perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of Print media advertising. Data was collected through questionnaire from a sample of 235 and was analyzed using SPSS. The analysis indicated that Ducoffe’s Ad Value model does provide a... | 21130 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Frank Gwosdz and Thomas Dobbelstein Virtual Marketing Mix. Marketing applied for Virtual Goods in Free2Play Games 2016 г., 132 стр., мягкий переплет The primary research question is how marketing is done for virtual goods in F2P games and how marketing influences consumers' past purchase decision and future purchase intention. In particular it is argued if a traditional model like the marketing mix (4Ps) is suitable and rather effective for shaping the games' vendors offerings for the players.... | 36414 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Preet Sanghvi Social Media Marketing for Small & Medium Enterprises. A multiple case analysis 2016 г., 80 стр., мягкий переплет Today social media is driving the world. In such a setting, it is overtly important for small businesses to understand Facebook, Twitter, Instagram, Foursquare etc. and the strategies behind using these forms of social networking sites for expanding and developing their business. Unfortunately, most of these small and medium size businesses... | 23919 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Suman Naredla Advertising and Consumer Psychology. A Study of Children and Youth 2016 г., 304 стр., мягкий переплет Family communication pattern has become more open and democratic. Parents pay more attention to their children. New behavioral patterns are arising, such as children being influencers and participants in family decision-making. Buying power of children in India is different compared to the western. It is important to understand children’s... | 52687 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mohammed Azmathullah Measuring Consumers' Preferences Towards Mobile Service Providers. A study on consumer satisfaction levels based on services delivered 2016 г., 60 стр., мягкий переплет Satisfying customers is a challenge for any service company and loyalty begins to question companies whether their customers' perception are meeting their standards of services. Stiff competition in this modern era of technology has led to rising value added services to upscale cellular subscribers and setting up USPs every year. So how does... | 23208 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tarisai Fritz Rukuni Service quality and customer satisfaction. An insight into surviving a competitive South African private education industry 2016 г., 120 стр., мягкий переплет In recent years, major cities in South Africa (i.e., Cape Town, Durban, Johannesburg, and Pretoria) have experienced a mushrooming of private Technical and Vocational Education Training (TVET / FET) colleges. Clearly, the increasing number of private institutions has resulted in growing competition in the sector. Escalating competitive pressure,... | 32599 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tayebeh Baghli,Milad Kalantari Shahijan and Sreenivasan Jayashree Gender and media preference in cosmetic products: An empirical study. 2016 г., 108 стр., мягкий переплет Different kinds of media play significant roles in consumer behavior specifically in evaluating and choosing products or services. Actually, consumers are attracted to different kinds of products through a variety of media such as television, newspaper, magazine, internet, printing material, etc. In fact, dissimilarity among male and female in... | 32173 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Osman Khan Getting customers to love your brand. The Impact of business orientations on customer loyalty 2016 г., 512 стр., мягкий переплет This book shows you how to get customers to love your brand. Loyalty is considered to be critically important to growth, profitability and sustainability. It has received much attention by practitioners and managers. However, some important variables about the different types of loyalty have remained unclear. While businesses look towards adapting... | 70723 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Stefano Cosentini The relationship between neurosciences and pricing strategies. A theoretical reasoning 2016 г., 116 стр., мягкий переплет This monograph fills the gap between applied neurosciences and pricing strategies. It is the first study to condense applied neuroscientific literature and pricing strategies implications. The paper highlights the relationship between neuroscience and pricing strategies. It explains the improvements that neuroscientific knowledge could bring to... | 32457 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ahmad Nadeem,Zarmeena Zonash and Rabbia Arshad Deceptive Advertising. 2016 г., 52 стр., мягкий переплет This study has been conducted to explore the deceptiveness of advertisement by telecom service provider in Pakistan and its effect on the customer loyalty. Data have been collected from individual users of all the telecom service providers in Pakistan. The results of the study reveal that the telecom service providers are involved in deceiving the... | 20988 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Owino Joseph Organizational Culture and Performance of Microfinance Institutions. The Moderating Influence of Marketing Capabilities 2016 г., 272 стр., мягкий переплет The book targets business students at undergraduate and postgraduate levels of study. In addition, the contents of the book are relevant to managers of financial institutions in a developing country context. Inadequate access to finances is a major challenge faced by majority of people living in developing countries. The book provides tools for... | 41387 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Phuah Kit Teng,Zainal Abidin Mohamed and Mad Nasir Shamsudin Consumers' Acceptance of Natural and Synthetic Functional Food. Malaysians Consumption Behaviour towards Natural and Synthetic Functional Food 2016 г., 392 стр., мягкий переплет The concept of functional food is not new to the Malaysian consumers as traditional medicines have made tremendous contributions over the past centuries. However, with the advent of the pharmaceutical technology and industry, some of the remedial formulas for alternative food and medicines have been forgotten, thus paving the way for the... | 42261 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rahul Sharma Media Influencing Buying Decisions. 2016 г., 108 стр., мягкий переплет The book throws light on the various types of media commonly used by marketers today and their influence on buying behaviour of consumers. | 32173 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Jordan Abidor and Alex Trichak Arkaik Clothing. Success and Business Lessons of a College Entrepreneur 2016 г., 164 стр., мягкий переплет At age 16, Jordan Abidor started Arkaik Clothing out of his parents garage. By age 20, Arkaik had surpassed $1M in Annual Revenue and had nearly 30 employees working out of a Tempe, Arizona warehouse. Abidor also created an Arkaik Record Label, T-Shirt Printing company and a handful of other projects while touring the United States selling Arkaik... | 42391 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Crentsil Kofi Agyekum Consumer Perception of Quality on the Sale of Rice. 2016 г., 80 стр., мягкий переплет the book entitled"consumer perception of quality on the sale of rice" analyses peoples behavior towards the rice market.with rice as a stable food widely consumed throughout the world coupled with the issue of food safety,the book analyses the overall consumption of rice and how the quality and sales of rice are related. the book aims at... | 26823 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sarabjit Singh Shergill Advertising and Sales Management. 2016 г., 84 стр., мягкий переплет This book begins with introducing students to principles of advertising and sales management. The book is divided into seven chapters. This book has been specifically included to help the readers keep side by side the current trends in advertising and sales management. The very intention of this book is to provide management students with the most... | 24061 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Anthony Van Eeckhout Go-To-Market Strategy using Risk-Managed Marketing. A real life case study on K-Bear 2016 г., 64 стр., мягкий переплет The company of the book Is K-Bear, LLC, whose CEO has the exclusive rights to sell and distribute eucalyptus products from FGB, Australia in the United States. The Go-To-Market Strategy consists of a number of steps: Starting with a goal setting process, employing the Weaknesses, Opportunities, Threats, and Strengths Under Planning (WOTS-UP... | 23350 тг |
