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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Gaelle Peleus The impact of mass customisation in the horse-riding boots market. The market, the supply side and the demand side 2018 г., 104 стр., мягкий переплет The last decade was the flourishment of mass customization, it has the goal to offer a unique product for each customer, answering personal and individual preferences and aspirations at low cost and with a high volume of production. This trend has different implications both on the supply side and on the demand side. The author decides to focus on... | 32031 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Dhamodaran Lingappan International Marketing HandBook. 2018 г., 88 стр., мягкий переплет International marketing professionals are specialists in dealing with a host of complex variables. In addition to the inherent challenges of creating, pricing, and promoting products and services, they must deal with language and cultural barriers, fluctuating currency markets, and unfamiliar legal and political environments. They need to... | 24203 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Obrien Njebe Impact of Brand Awareness On Consumer Behaviour. 2018 г., 60 стр., мягкий переплет Today, consumers make buying decisions every day of their lives and marketers want to understand the factors that influence their decision making concerning which product or services to buy. The question is whether brand awareness influences consumer behaviour. The paper presents the findings of the study aimed at finding out whether brand... | 23208 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Neeraj Kumari Marketing strategies of Nilkamal: The global furniture industry. 2018 г., 112 стр., мягкий переплет The study aims to do marketing mix of plastic furniture industry, to study the segmentation, targeting and positioning of furniture industry, to do SWOT analysis of furniture industry and Nilkamal group of companies, to study branding strategies at Nilkamal, and to recommend advertising, marketing and branding strategies for the plastic furniture... | 34736 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Abdul Bashiru Jibril,Miloslava Chovancova and Patrick Asango Okanga Consumer behavior towards Green Product in a Developing country. A demographic Perspective 2018 г., 52 стр., мягкий переплет This work aims to identify the factors that affect consumers purchasing behaviour towards locally branded green plant, specifically medicinal herbal product in the developing country. It gives details account on demographic variables that determines individual inclination for the consumption of herbal product. The book also give insight to... | 22924 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rajan Chauhan Tourism Marketing: - A Case Study of Himachal Pradesh. 2018 г., 64 стр., мягкий переплет Tourist marketing states with activities of converting customer purchasing power into demand and on the basis of this assessment asks for development of facilities and services. In the marketing of Tourism product cannot be transported to the ‘Consumer’. It is the ‘Consumer’ who comes to the ‘Product’ to consume it. The British... | 23350 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Powrani Kathireshan and Florence Bharathy Kennedy Guerrilla Marketing Effects on Consumer Purchase Intention of Gen Y. 2018 г., 100 стр., мягкий переплет Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad Levinson in his 1984 book 'Guerrilla Advertising'. Street marketing is a subset of guerrilla marketing. Like guerrilla marketing, street marketing has the characteristic of... | 31889 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nana Oppong Mensah-Bonsu The Impact of Marketing Activities on Repurchase Intention in Ghana. 2018 г., 124 стр., мягкий переплет Over the years, the use of marketing activities has been seen as very essential to firms as most seek to use it as a means of gaining brand equity and to get consumers to buy more of their products. This study sought to find out the effects of marketing activities in gaining brand equity and in turn leading to a repurchase decision. Based on this,... | 32741 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Promise Chika Oparah Consumers' Perception of Nigeria's Health Insurance Scheme. 2018 г., 56 стр., мягкий переплет The Nigeria's National Health Insurance Scheme failed to achieve universal health coverage in 2015 due to many challenges including poor service quality of the healthcare providers. This book recommends service quality dimensions that can help healthcare service providers to meet the expectations of their enrollees (consumers). To provide a... | 23066 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Gomathi Sankar Jeganathan and Yarlagadda Srinivasulu Internal Marketing in Services Industry: A Meta Analysis. Internal Marketing 2018 г., 56 стр., мягкий переплет The services environment has been changing every day. Being highly people intensive industry, the influence of employee play an imperative role in services marketing. Yet, internal marketing is deemed as forgotten part in services marketing. There is need of a textbook that reveals the best of internal marketing researches and implications. This... | 19679 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Olusewa Mamora and Kolade Ajilore Youths, Counter-Advertising and the Propensity for Alcohol. 2018 г., 140 стр., мягкий переплет The unbridle promotion of alcoholic beverage has prompted concern among some public health advocates. Against the backdrop of outcry that advertising is exerting dangerous influence on youth to abusively consume alcoholic beverages, the Nigerian brewery industry has instituted efforts at self-policing. In the light of unabated debate on the... | 26534 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Amna Shahzad Country of Origin Image and Consumer Product Involvement. A Developing Country Perspective 2018 г., 348 стр., мягкий переплет An extraordinarily intriguing research that present how various variables such as Country of Origin Image of a Product, Consumer Ethnocentrism, Consumer Intention to adopt a product and Consumer Involvement; play a vital role in wining or loosing the battle of products and brands in the minds of the customer. It also enlightens the much needed... | 56670 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mohanad Qammar Visual Appearance & impulse buying. Impulse buying 2018 г., 64 стр., мягкий переплет A visual identity has the power to influence good or bad. The visual merchandising is the tool which is used by the companies or shopkeepers to attract the customers or shoppers to do the unplanned buying. In which the marketers and the shopkeepers arrange their shops or do promotional activities that attract the shoppers by seeing the shop,... | 23350 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Balazs Gyemant 50 Shades of Pink. Destination Advertising for Gay Men 2018 г., 120 стр., мягкий переплет This book investigates how travel destinations advertise for the LGBT market and how they are perceived by gay men. Two original researches were conducted: a content analyses of destination print advertisements targeted at gay men, and in-depth interviews with 20 self-identified gay men. Two different types of advertisements are explored:... | 32599 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kayode Bankole Introduction to the Fundamental Principles of Marketing. 2018 г., 228 стр., мягкий переплет Introduction to the Fundamental Principles of Marketing for Secondary Schools and Colleges was designed to help the beginners in Colleges and Senior Secondary Schools Students to understand what marketing is all about. The book was written in simple English language to enable easy understanding. This book will be useful also for other users for... | 47084 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Promise Chika Oparah Service Quality of Nigeria's Health Insurance Scheme. 2018 г., 164 стр., мягкий переплет The paradigms of service quality have featured in many services marketing studies and to date, researchers have confined their research on understanding consumer’s perception of service quality to consumers’ perspective, without the opinion of the service providers. This book focuses on the consumers’ expectation and perception of the... | 46262 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Asya Barker Motivational Drivers for Online and Offline Experience Consumption. 2018 г., 92 стр., мягкий переплет This paper develops an original conceptual framework to understand modern behavioural motivation by studying the online and offline behaviour of Millennial travellers. This lifestyle group’s relationship with both travel and technology has redefined modern socialization, experience consumption, and motivation. The paper provides a unique and... | 31605 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Anirudha Bansod Impact of Relational Marketing upon High Tech Product Adoptions. 2018 г., 376 стр., мягкий переплет The relationship Marketing book is based on Brick and Mortar store; Salesperson professional attitude to achieve the desired sale from Retail store. The book is good for Retail managers, Salesperson, Academics, Industry marketers and Senior Executives. It is a blend of various topics like Commitment, Involvement, Relational bonds to achieve the... | 60569 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ayse Begum Ersoy Relationship Marketing For Cigarettes and Alcoholic Beverages. 2018 г., 256 стр., мягкий переплет The ever increasing globalisation is predominantly driven by the advances in information technology and telecommunications. Global market created global needs which created the global consumer. Consequently, companies were forced to build one to one relations with the consumer. Only those companies that will develop consumer driven products and... | 35495 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Iman Azizi and Reza Norouzi Ajirloo Cheetah Marketing. Marketing Management 2018 г., 136 стр., мягкий переплет Every organization strives to establish the highest and the best communication with its present and potential customers according to its interests. Customers are the only source of profitability for companies in the present and future. However, since the competition for good customers is intense, a good customer who brings more profitability can... | 36556 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Vijay Lamba Perceptions And It’s Influence On Brand Selection: A Case Study. 2018 г., 76 стр., мягкий переплет This handbook emphasizes on how perceptions create an influence on brand selection in consumers’ minds in the tyre industry. The study allows companies to have an alternate view on: Which perceptions about a brand dominate customers' minds? Which factors lead them to these perceptions? It can also be used as a ‘supplemental’ strategy to gain... | 26681 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Dr. Neelkamal Gogna Product choices through online comments: A process modeling. 2018 г., 124 стр., мягкий переплет This book presents a conceptual insight regarding how consumers' online product comments/ reviews are evaluated by potential consumers for various poduct choices. It also explores on various links among antecedents which lead consumer to be zeroed on a specific product. Moreover, it presents why it is useful to seek online comment before making... | 32741 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Harsh Arora,Debadrita Panda and Sujit Kumar Barua Aspects which influence television audience to watch advertisements. A descriptive study 2018 г., 52 стр., мягкий переплет Television advertising incur huge cost for the advertisers. If it fulfills the objectives of advertisers, it make sense, or else it is a waste of time, money and energy for the advertisers. To make it effective, one has to understand the underlying factors which influence audience to watch television advertisements. Researchers have explored... | 22924 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Fortune Abiaziem Unlocking Your Entrepreneurial Ideas. 2018 г., 160 стр., мягкий переплет Finally, the mystery of getting out of the woods by entrepreneurs all over the world has been exposed. Discovering of self and unlocking the flair of transforming your ideas into a sellable venture is what this book brings to bear. It discusses step by step analysis of how to start and run a business, the impact of e- marketing in our contemporary... | 42249 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг P. S. Joan Kingsly and A. Velavan Challenges and Strategies of Rural Marketing In Tamilnadu. 2018 г., 152 стр., мягкий переплет In the recent year rural market has acquired and attracted the marketers in India. Indian rural market is an area of darkness to Indian corporate for the last decades. In the recent years most of the companies in India are marching towards rural market due to unavailability of untapped urban market and profound competition among the MNCs in India... | 37125 тг |
