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| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Faustine Tarimo
ISBN: 9783330014473
Год издания: 2019
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 84
Издательство: LAP LAMBERT Academic Publishing
Цена: 24061 тг
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Аннотация: The purpose of this study is to examine evangelization in the Catholic Diocese of Moshi in the advent of social media in the 21st century. It investigates the use of social media among youth to find out what social media young people are using and how they are using it to share their faith. It explores the question of whether the use of social media among youth helps them actively in the use in their faith. A survey of 220 youth was conducted across four Vicariates of the Catholic Diocese of Moshi. The results show themajority of the sampled population use social media with Facebook (i.e., 84.44%) emerging as the leading source. Smartphones were the most popular device used by youth (i.e., 96%). The results suggest that the youth of the Diocese of Moshi access social media regularly and are using it for faith sharing (i.e., 90%). Apart from faith sharing, the youth surveyed interact with friends and families to explore politics, business, entertainment and education. Limitations of the research are provided and suggestions for further research are provided.
Ключевые слова: Evangelization, Social Media, faith-participation, Facebook
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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sugala Senanayake The Influence of Social Media on Millennial Travellers. . 2020 г., 116 стр., мягкий переплет Sri Lanka tourism is one of the third highest foreign exchange earners to the country. They are now looking into attracting more of this highly influential millennial market to the country, as the more traditional DMCs are only beginning to realize the importance of Social Media Marketing in increasing arrivals and bookings for their... | 32457 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nima Golmohammadi Exploring the Role of Social Media and Mobile Apps. For Choosing a Restaurant; Evidence from Tehran. 2020 г., 68 стр., мягкий переплет Today, most people in most countries share their everyday experiences on social networks. This is especially true about dining out, especially among young people and students. Restaurants advertise in a variety of ways, and it is not in a way that the whole forum for exchanging of information is freely available to customers, and the make an... | 23493 тг |
 | Отрасли знаний: Общественные науки S. Pavithra and M. Premalatha Social Media Addiction Among Adolescent School Students. A Social Work Perspective. 2019 г., 96 стр., мягкий переплет In the current era, social media plays a dominant role in influencing life of every individual irrespective of age, gender and nationality. Children and adolescents are found to spend most of their time by using anyone of the social media devices and applications, this may be due to changes in family system, parenting pattern, working parents or... | 31747 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Marisabel De Castro Factors Driving Engagement with Facebook. An Investigation on Social Interaction Through Social Media. 2019 г., 80 стр., мягкий переплет Facebook is the most used Social Networking Site in the world. In this book, the researcher investigates the factors that motivate individuals to keep using Facebook throughout the years and compare if any of these drivers indicate different levels of commitment: brand engagement, brand loyalty and brand love towards the SNS. The findings of this... | 23919 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование Athanasia Ntaka The Use of Social Media Sites by University Library Staff to Facilitate Undergraduate Students. . 2019 г., 76 стр., мягкий переплет This book aims to investigate the use of social media sites by university library staff to facilitate undergraduate students. Two Greek academic libraries were examined. The specific social media investigated was Facebook since it was the only common social media to both libraries. The results of this research showed that students appreciate the... | 23777 тг |
 | Отрасли знаний: Общественные науки Prof.Dr. Ulas Gezgin Connecting Social Science Research with Human CommunicationPractices. Politics, Education and Psychology of Social Media, Media and Culture. 2019 г., 164 стр., мягкий переплет 1. Omnipresent and Omnipotent Authoritarianism: Authoritarian Media vs. Social Media?2. Istanbul Mobil’ized: Mobile Phones’ Contribution to Political Participation and Activism in Istanbul Gezi Park Protests and Onwards. 3. The Gezi Park Protest and #resistgezi: A Chronicle of Tweeting the Protests. 4. Peace Journalism: Urgently and... | 42391 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование Abdul khaliq Ali Mohamed Al Shukaili and Mohammad Daiyan Data and text mining in social media for Shura council members. Opinion Mining. 2019 г., 104 стр., мягкий переплет This book covers opinions of different people for the Shura council members. Opinion mining or Script Analysis means finding and classifying prejudiced parts of texts. These subjective parts need to by recognized by Opinion Mining methods and separated from objective text parts. A method characteristically practical is the hunt for words which... | 32031 тг |
 | Отрасли знаний: Общественные науки Agada Daniel Ojomugbokenyode Appraising Social Media & Students Academic Performance. Focus on Twitter. 2019 г., 52 стр., мягкий переплет The study; Appraisal of online social network (twitter) on the academic performance of students of tertiary institutions: A study of Federal University of Agriculture Makurdi takes a look at how effective is the use and limitation of social media on students’ academic performance. The Use and Gratification theory and the Media equation Theory... | 22924 тг |
 | Отрасли знаний: Общественные науки MacKenzie Liptak Diffusion of social media among public relations practitioners. . 2019 г., 56 стр., мягкий переплет This work reports the findings from ten in-depth interviews with public relations professionals in various fields of public relations including academia, consulting, healthcare, social media, non-profit, and agency. Based on the diffusion of innovations theory, the overall purpose of this work is to understand why public relations practitioners... | 23066 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Bernard Bwalya Analyzing the Effect of Social Media on Pupil's Academic Performance. . 2019 г., 76 стр., мягкий переплет The study sought to investigate the Influence of Social Media Applications on the academic performance of pupils in Civic Education in selected secondary schools in Kitwe. In this study, data was collected using questionnaires and the interview guide. From the responses given, the paper measured the rate of use, participation in activities and... | 23777 тг |
 | Отрасли знаний: Общественные науки -> Социология Swapna Gottipati Opinion Mining of Sociopolitical Comments from Social Media. . 2019 г., 172 стр., мягкий переплет Opinions are central to almost all human activities by influencing greatly the decision making process. In this thesis, we present the problems of mining issues, extracting entities and suggestive opinions towards the entities, detecting thoughtful comments, and extracting stances and ideological expressions from online comments in the... | 42675 тг |
 | Отрасли знаний: Общественные науки -> Социология Guta Rebira The Role of Social Media in Mobilizing Social Movement. . 2019 г., 100 стр., мягкий переплет The prime objective of this study is to describe the role of social media in mobilizing people as an assembling power against the ill-being systems and relative deprivation from opportunities or resources. Since the recent years, complaint movements have been recurrently observed across all over the world which was supposed to energize its powers... | 26565 тг |
 | Отрасли знаний: Общественные науки Mwabili Ezekiel Leveraging Social Media for Health Communication. . 2019 г., 100 стр., мягкий переплет The use of social media has become part and parcel of our lives. What then can we benefit from social media to help in providing solutions to some of challenges that we face such as in health? Do we fully understand social media and its interactive and dialogic nature that enhances feedback? Through exploring social media in HIV and AIDS... | 31889 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Marcus Garvey Orji and Shalom Joro Yabilsu Impact of Social Media on Brand Equity and Profitability in Nigeria. . 2019 г., 88 стр., мягкий переплет The main objective of this text book is to provide the readers with a broad framework of the impact of social media on brand equity and profitability in Micro, Small and Medium Enterprises using Nigeria as a case study. The resulting vision was to create an understanding that was first, and above all else, for the benefit of the readers. We have... | 24203 тг |
 | Отрасли знаний: Общественные науки William DeJournett Social Media Adoption. Among Small-Market Mississippi Newspapers. 2019 г., 72 стр., мягкий переплет This book attempts to examine the attitudes, application and results of Mississippi newspapers’ and others’ use of social media. The goals are to determine the worth of social media to Mississippi newspapers, and to try to identify if there is any anecdotal or other information linking the use of social media to increased readership (print or... | 23635 тг |
 | Отрасли знаний: Гуманитарные науки -> Литературоведение Neelam Tikkha Inventive Use of Social Media in LSP courses. . 2019 г., 72 стр., мягкий переплет The book will help you improve your global fluency in an interesting way. The techniques mentioned in the book have been tried and tested with excellent results in workshops and English Language Institutes. The book can be read while commuting to work or on a pleasure trip. It can be conveniently used on the go, anywhere and anytime. It will help... | 23635 тг |
 | Отрасли знаний: Общественные науки -> Экономика Борис Тхориков Social Media Marketing Учебно-методическое пособие. . 2019 г., 56 стр., мягкий переплет Главным трендом современной онлайн-среды является динамичная социализация интернета. По различным оценкам в социальных сетях зарегистрировано более 80% пользователей интернета. Ежедневно... | 21130 тг |
 | Отрасли экономики: Промышленность в целом James Busolo Evaluating the Use of Social Media for Customer Service. Is Social Media the Big Bet for improving Customer Satisfaction?. 2019 г., 160 стр., мягкий переплет Corporates in the telecommunication, financial, health and even Agricultural industries continue to face stiff competition from their counterparts and challenges in offering efficient customer service due to changing customer needs as technology advances. Social Media is one of such technological advancements used widely not only to establish and... | 46120 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование Hiren Joshi and Kanudan Rohadiya Event Aggregation. Improving Event Interoperability by Aggregating Heterogeneous Event Data From Multiple Social Media Network. 2019 г., 116 стр., мягкий переплет With the emerging use of electronic calendars services on the Internet the users are constantly increasing the number of Calendar(Event) platforms they use and the need to have them synchronized in one place is increasing. In this research we presented the evolution of the electronic services for calendars, and give overview of the APIs they use,... | 32457 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Donna Wertalik Social Media & A Connected Campus. . 2019 г., 52 стр., мягкий переплет The growth of social media has caused a permanent and dynamic change on college campuses. This work seeks to provide insights into the major stakeholders’ opinions of this change, and how those involved can develop social channels to positively benefit from this change. Within a college, social interactions provide many of the details used to... | 22924 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование -> Интернет и локальные сети Uttra Kumar Verma and Jasmine Minj Skyline Query Processing and Social Media Records Mining. . 2019 г., 56 стр., мягкий переплет Recommender frameworks plan to help clients by choosing and proposing things that might be of significance to them, drawing from vaults that can be self-assertively large. A recommender is the framework that creates and gives the suggestions to a client which can be a bit of software as well as a user.Clients may unequivocally make a demand for... | 23066 тг |
 | Отрасли знаний: Наука в целом Ravikumar Kurup and Parameswara Achutha Kurup The Internet Social Media and the Human Brain. . 2019 г., 88 стр., мягкий переплет The neoneanderthalic archaeaons have got magnetite capable of magnetoperception and quantal perception. The quantal perception of low level of EMF leads to frontal atrophy and cerebellar dominance producing a new neuronal phenotype with features of endemic cerebellar cognitive affective disorder manifesting as epidemic autism. This forms a new... | 31463 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Berenike Oesterle How Do Airlines Use Social Media? A Comparative Approach. Added Value or Just Another Commercial Channel?. 2019 г., 76 стр., мягкий переплет Communication theory has yet to fully integrate social media into their media tool set. Media Synchronicity Theory in combination with Media Richness Theory offer a solid ground on which to establish a communication theory including social media. This is necessary since marketers have been using social media’s powerful means for their online... | 20389 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование Jonas Hellandsj? Gj?en Initial Coin Offerings (ICOs). The role of Social Media for Organizational Legitimacy and Underpricing. 2019 г., 56 стр., мягкий переплет Recently, Initial Coin Offerings (ICOs) have developed substantial influence as a funding mechanism while being largely neglected by research. In parallel, microblogs were identified as a source of organizational legitimacy and underpricing in Initial Public Offerings. In this paper, we investigate the influence of different types of social media,... | 23066 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование -> Интернет и локальные сети Born Christian Isip and Ruth Cabahug Utilization of social media networking platforms in Caraga SUCs. . 2019 г., 64 стр., мягкий переплет The book is about the faculty members and students' use of Social Media Networking Platforms in the selected State Universities and Colleges (SUCs) in CARAGA Region. It aims to know and understand what platforms are being used in the curricular programs offered and its extent of use in teaching and learning process in Higher Education Institutions... | 23350 тг |
 | Отрасли знаний: Общественные науки Rahul Kushwaha Truth behind India's 'Social Media' PM : Narendra Modi. Impact of New Media on Political Communication in 2014 Parliamentary Elections. 2019 г., 216 стр., мягкий переплет “ACHCHE DIN AANE WALE HAI” quote tweeted by Mr. Modi shortly after won the elections in May, 2014 in a mix of Hindi and English that "India has won! Good days are coming". Mr. Modi is among the five most followed world politicians on Twitter with 12.5 million followers. Others in the top-five club are US President Barack Obama and Pope... | 52949 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Matlhogonolo Ntekane The Effectiveness of Social Media Marketing. A case of Fusionmedia. 2019 г., 52 стр., мягкий переплет Social media is a very dynamic ever growing online platform the world has never experienced before. Marketing on the other side is ever changing, traditional marketing strategies have proven that they cannot sustain the optimum growth and reach that marketing professionals want to reach due to its stagnancy, rigidity, and cost implications.... | 22924 тг |
 | Отрасли знаний: Общественные науки Akashdeep Jain,Neerja Patel and A. K. Dixit Effectiveness of Social Media in Dissemination of Agri-Technologies. . 2019 г., 100 стр., мягкий переплет The widespread availability and convergence of communication technologies, digital networks and telecommunication etc. in India in recent years have led to unprecedented capacity for dissemination of knowledge and information to the rural community. However, rural population in our country still have difficulties in accessing crucial information... | 31889 тг |
 | Отрасли знаний: Общественные науки -> Экономика Surya Udayakumar A Robotized Model to Prevent Cloning Attacks in Social Media. . 2019 г., 52 стр., мягкий переплет Social media facilitate the development of online social networks by connecting a user’s profile with those of other individuals or groups. Nowadays, many social media platforms are used to connect with people in and around the world. The dominant parts of interpersonal organizations have feeble client to client verification technique, which... | 22924 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Uzoma Osita-Ejikeme Social Media and Students' Academic Performance. . 2019 г., 92 стр., мягкий переплет There is a deviation, distraction and divided attention between social media activities and students’ academic work. Secondary school students in Nigeria are fascinated with social media and spend so much time on them. It is observed that students devote more attention to social media than they do to their studies. Performing well academically... | 31605 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Sagar Bhadange Social Media in Higher Education. The Research Approach. 2019 г., 140 стр., мягкий переплет This book emphasis on the importance of Social Media for Higher Education Institute Marketing. The Survey of Students as well as Institutes have been recorded to come up with Suitable model of Social Media Marketing Strategy. This book surely will help B-Schools to understand the perception of students about Social Media and will help them to... | 36698 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Humberto Nuno Rito Ribeiro and Sandra Raquel Pinto Alves A Multi-Dimension Analysis of the Challenges in the Olive Oil Industry. From Corporate Social Responsibility (CSR) and Social Media Marketing (SMM) Strategies to Retail Prices Determinants. 2019 г., 84 стр., мягкий переплет Despite the clouds on the horizon, globalisation continues very much alive in the olive oil market, which is revealing to be very innovative, challenging and dynamic. Innovative, as companies look to new ways for customers to use olive oil. Challenging, as competition is fierce and quality issues have been casting distrust on the sector, together... | 24061 тг |
 | Отрасли знаний: Общественные науки Shobha Patil A Study on Impact of social media on Teenagers. . 2018 г., 52 стр., мягкий переплет Young people in the twenty-first century have become much more informed than any other generation before. They are exposed to much more uncontrolled information than young people previously. The extensive use of Social Networking in India has been on the rise among the new generation youths. In today's world, life cannot be imagined without... | 22924 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент S. Senith,Jino Ramson and Alfred Kirubaraj Social Media Marketing. . 2018 г., 236 стр., мягкий переплет Social Media marketing is simple in concept, but quite difficult in execution. The idea is to use the social connections presented to you by the platform to reach out to customers and promote your company. That’s harder than it sounds. While at one time it might have been easy to purchase ads on the sidebar and let it do it’s thing, the... | 47368 тг |
 | Отрасли знаний: Общественные науки A. Divyapriya and G. Victoria Naomi Effect of Social Media for Inclusion of Hearing Impaired. Social Media for Inclusion. 2018 г., 180 стр., мягкий переплет Hearing Impairment is a very debilitating condition that erodes the quality of one's life due to its impact on socialization in the community that depends on verbal communication. Social Media can bridge the gap between Persons with Hearing Impairment and their integration into the community. With the anonymity that the Internet presents, Persons... | 42959 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Werner Krings Executive Summary Impacting B2B Business Development with Social Media. . 2018 г., 64 стр., мягкий переплет Recent academic and practitioner studies indicated that Social Media in B2B-Business Development is an emerging phenomenon with little direction and scant guidance. While Social Media has received extensive attention in Business-To-Consumer, there is a paucity of Business-To-Business studies with joint research being a novelty. This research... | 17059 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Ramola Premalatha Customer Brand Engagement on Online Social Media Platforms. Customer Brand Engagement on Online Social Media Platforms. 2018 г., 56 стр., мягкий переплет The marketing space where brand engagement and audience participation is changing the fortunes of companies, big and small, is your social media strategy. Although firms leverage social media platforms such as Facebook to engage with customers, they often treat social media elements and other online marketing activities, rather than part of an... | 23066 тг |
 | Отрасли знаний: Общественные науки -> Юриспруденция -> Международное право Grzegorz Marciniak Protection of the image as a personal right on social networks. Protection of the image on social media in Polish law. 2018 г., 60 стр., мягкий переплет The purpose of this work is to present the issues of image protection as a matter of personal in vivo and post mortem rights on social media outlet. The study consists of three chapters. In the first of them, the author portrays the definition of the image attempts, legal protection of the image guaranteed by the civil code, copyright act and act... | 21272 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Julia Arnold Sustainable Crisis Management for Companies through Social Media. Prevention and Target-Oriented Handling. 2018 г., 64 стр., мягкий переплет Over the last years, social media has quickly emerged into an omnipresent tool in marketing that can easily influence various departments of a company and therefore can have major impact on the entire business. Due to the fact that it represents a crucial part in everybody’s daily life nowadays, firms have to actively engage in social media... | 17059 тг |
 | Отрасли знаний: Общественные науки -> Политика и политология Ghulam Nabi Naz and Abdul Fahad Role of Social Media on Civic Society in India. . 2018 г., 84 стр., мягкий переплет This book discusses comprehensively the major aspects of social media and it’s impacts on civic society in India. Most of similar books cover limited aspects of social media and its impact; here an effort has been made to include wide range of topics such as theories, types and functions.While writing this book, we tried to use all good... | 24061 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование Mansoor Abdulhak and Noor Azida Sahabudin A Comprehensive View of E-Learning in Malaysia. Big Data, Social Media, Business Prospective and Business Intelligence. 2018 г., 104 стр., мягкий переплет The book is 80% efforts of PG students at FSKKP UMP. It discusses important issues in e-learning. Since e-learning consists of large area to discuss the introduction for e-learning will be discussed in chapter one and other selected area will be discussed further in chapter 2 until chapter 5, this book only focusing about four areas which are: i)... | 32031 тг |
 | Отрасли знаний: Общественные науки Dewa Putu Oka Prasiasa and Dewa Ayu Diyah Sri Widari Social Media Strategic Influence in Choice of Tourism Destination. Case Study at Jatiluwih Tourism Village in Tabanan Regency Bali Province. 2018 г., 56 стр., мягкий переплет The selection of tourism destination as getaways is influenced by factors that are complex as a result of different characteristics of tourism destinations. The difference in characteristics of tourism destinations affect travelers utilizing social media (internet, website, facebook, and twitter) to find information as considerations in selection... | 21130 тг |
 | Отрасли знаний: Общественные науки -> Социология Mike Mutale The impact of social media on social development of teenagers. A case of Lwendulu village, Hwange. 2018 г., 100 стр., мягкий переплет The book investigates the impact of social media on social development of teenagers of Lwendulu Village, Hwange in Matabeleland North Province. The main thrust of the study was to explore the negative and positive effects of social media during the teenagers’ development and establish the consumption patterns of social media messages,... | 29469 тг |
 | Сферы деятельности: Образование Abiola John Olarinde Social Media for Student Engagement in Education: A Critical Review. Social media sites have transformed teaching & learning activities with the advent and development of Web 2.0 application. 2018 г., 56 стр., мягкий переплет Social Media applications have transformed teaching and learning activities. With the advent popularity and development of Web 2.0 applications, all things considered are known as web-based social networking, this presents schools and universities with the chance to go beyond traditional means of conveying knowledge and designs to create student... | 21130 тг |
 | Отрасли знаний: Общественные науки -> Политика и политология Eberechukwu Obani Social Media and Pressure Groups. Politics during the 2011 uprising in Egypt. 2018 г., 84 стр., мягкий переплет Autocratic Government violates the rights of the citizens to participate in governance. It uses the instrument of the state such as the Police, SSS, DSS, Army to muzzle the media, clamp down on oppositions and violates the fundamental rights of citizens like freedom of association. Change in government comes to being when ethnic or group sentiment... | 22125 тг |
 | Отрасли знаний: Общественные науки Aliamira Gabriella Indrayani Western physical beauty affects young Asian females in Social Media. Asian young female motivation on Western beauty. 2018 г., 80 стр., мягкий переплет The perception of beauty has constantly changed for over centuries, it is interesting that Western culture has been globalizing during nineteenth century that creates a homogenization of ideal beauty by using a social marketing tool, which is social media and how it affects young Asian female perceive and follow the trends of beauty. The structure... | 23919 тг |
 | Отрасли знаний: Общественные науки Bibiana Iraki Science Communication in the Social Media Era. . 2018 г., 80 стр., мягкий переплет Science communication is dramatically being redefined by the convergence of the ‘old’ and ‘new’ media. The latter is creating fresh opportunities that can potentially enhance science communication and possibly bridge the apparent gaps between journalists and scientists that have contributed to inadequate dissemination and communication of... | 26823 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование Shafi'u Abubakar The Role of Social Media in Empowering the Involvement of Women in ICT. . 2018 г., 72 стр., мягкий переплет The under-representation of the women in the field of Information Technology (IT) in Nigeria has been closely observed over the last decade. One of the facts is that social media have been widely and intensively used in Nigeria, which is an effective way to empower women in the IT sector. This book aimed to investigate the role of social media in... | 21699 тг |
 | Отрасли знаний: Общественные науки Olaleye Makanjuola Role of The Social Media in The Growth of Small Businesses. . 2018 г., 80 стр., мягкий переплет Social media traditionally design for socialising with people virtually, has become a viable tool for different purposes. It has especially become a tool for publicity and marketing for many multinational and national organisations. social media is an umbrella term that defines the various activities that integrate technology, social interaction,... | 21983 тг |
 | Отрасли знаний: Общественные науки Shaan Quadri News Reporting and Social Media in the Times of Crisis. A study examining how modern news reporting utilizes social media to spread news and ultimately shapes audience opinions. 2018 г., 96 стр., мягкий переплет How our popular news reporting agencies portray crisis situations? When did it shift from informative to contextual news? Are they the cause of shaping audience opinions? A few well-known crisis news stories have been used to highlight how different news reporting agencies reported them and how the audience responded on Facebook. There is also a... | 31747 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Evelyn Karina Tinoco Diaz,Mauricio Santos Castillo and Franklin Gerardo Naranjo Armijo Neuro marketing methodology applied to social media research. Retrospective study. 2018 г., 72 стр., мягкий переплет Marketing research rely its efforts on different types of methodologies and procedures to gather information. Neuro marketing is a trendy methodology that applies neuro imaging technology to recollect information by scanning the human brain. Neuro imaging technology claims to be, by previous studies, more effective than traditional marketing... | 21699 тг |
 | Отрасли знаний: Гуманитарные науки -> Психология Achilles Melisseus Social Media as the Cosmo-Neighborhood. The Idea After The Global Village. 2018 г., 72 стр., мягкий переплет The world has been transformed through the internet into a “global village”, and apparently the social media platforms transformed the world into a larger neighborhood covering many regions of the planet. Social networks such as Facebook, Instagram, and Twitter came into our lives through the Internet, growing daily at a large rate, and it has... | 15891 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование -> Информационные технологии Debanjan Mahata Collecting and Managing Real-life Event Information from Social Media. Challenges and Methodologies. 2018 г., 208 стр., мягкий переплет With the popularity of social media platforms such as Facebook and Twitter, there has been voluminous growth in the digital footprints of real-life events on the Internet. The user-generated colloquial and concise textual content related to different types of real-life events, available in these websites, acts as an extremely useful source for... | 40565 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Внешнеэкономическая деятельность Bendeg?z R. Nyikos The differences in social media habits of Millennials and Generation Z. And the implication on the development of social media strategy of local caf?s in the SME sector in Sopron, Hungary. 2017 г., 256 стр., мягкий переплет Traditional marketing can be very expensive – for a small business owner it is sometimes impossible to reach their targets through these channels due to the limited resources. Social media marketing, on the other hand, is pretty low-cost and gives more opportunities to reach both current and possible, prospective customers. The different... | 37915 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Miraji Godfrey Low Social Media Usage in the Social Security Industry in Tanzania. . 2017 г., 120 стр., мягкий переплет Despite the continuous social media growth in Tanzania and Africa at large, Social Security Organizations have low social media usage especially in view of the industry’s competitiveness. There is low social media use in the Social Security Industry in Tanzania as compared to other industries, Telecommunication and Media despite immense... | 30180 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование -> Информационные технологии Kemi J. Olayemi Student's Information Use and Search Behaviour on Social Media. . 2017 г., 168 стр., мягкий переплет Many of today's' younger students can be thought of as digital natives; surrounded by cell phones, computers, the Internet, and all the necessities of the digital age. Therefore, it is only natural for them to exhibit new pattern of information use that engages more digital media and resources. This study described the results of a survey carried... | 32853 тг |
 | Отрасли знаний: Общественные науки Nze U. Nze Political Propaganda During Elections: A Social Media Approach. . 2017 г., 88 стр., мягкий переплет Through the Internet, a number of web technologies have emerged. One technology that is making waves with regard to information sharing and communication is the social media networks. The advent of online technologies has brought a paradigm shift from newspaper, magazine, radio and television to social media. The accessibility of internet enabled... | 22267 тг |
 | Отрасли знаний: Общественные науки Julia Schindler Social media and Content Marketing. Guideline. 2017 г., 132 стр., мягкий переплет Social media is so deeply entrenched in our everyday lives. Marketing professionals realize the importance of social media as a marketing communication tool. However, nowadays it is not enough to just raise awareness hoping to connect with customers. Marketers have to create strategies, so called content marketing strategies, to build a... | 33510 тг |
 | Отрасли знаний: Общественные науки Syafruddin Pohan The Rise of Social Media: A New Frontier for Indonesian Diplomacy. . 2017 г., 56 стр., мягкий переплет This book / article seeks to expose the use of social media from Indonesian diplomats to streamline communication with stakeholders abroad. This book project is a collaborative writer with an Indonesian diplomat, Indah Nuria Savitri who works in the Ministry of Foreign Affairs of the Republic of Indonesia. Our collaboration like this is certainly... | 21130 тг |
 | Отрасли знаний: Общественные науки -> Юриспруденция Srijan Thapa Social Media for Small Business. Case study-Maya Cuisine. 2017 г., 120 стр., мягкий переплет Given the ubiquity of social media, it has become an integral part of digital marketing mix for large businesses, as they spent considerable budget for brand enhancement, customer engagement and social promotion. However, small businesses struggle to leverage the true potential of social media owing to constraints such as lack of budget, expertise... | 30180 тг |
 | Отрасли знаний: Общественные науки Annamaria Nagy The Appearance of the Egyptian Revolution in Social Media. . 2017 г., 100 стр., мягкий переплет The Appearance of the Egyptian Revolution in Social Media is a thorough study that focuses on the events of the Arab Spring and the political movements of 2013 in Egypt in relation to social media. It concludes how globalisation and the new media influenced the Egyptian society and its effect on grass-root movements. The interviews with the new... | 29469 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование Sandeep Kautish and Navdeep Kochhar Handbook of Social Media Enabled Marketing. . 2017 г., 68 стр., мягкий переплет When creating marketing campaigns of any sort, it’s important to understand who your audience is. Social media is a great way to connect with your audience and have a two-way conversation. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. The customers are already interacting with brands... | 21556 тг |
 | Отрасли знаний: Общественные науки Lisa Downey Blogs: effective social media marketing tools?. An examination of how blogs are effective tools in influencing readers purchasing behaviour. 2017 г., 104 стр., мягкий переплет This piece of research examined the effectiveness of blogs as social media marketing tools, while investigating the power of a bloggers influence on the buying habits of its readers. Probing into the relationship between all stakeholders of a blog; (the reader, blogger, and brands), it was found that bloggers are hugely influential on their... | 21384 тг |
 | Отрасли знаний: Общественные науки -> Политика и политология Neerapa Sapanuchat The impact of social media on children behaviour. When social media does not give only advantage to children. Learn to handle with unexpected behaviour of children. 2017 г., 128 стр., мягкий переплет Understand change of children behaviour and get to know how to deal with them. Hate Speech, Cyber Bullying, Identity Theft and Cyber-Stalking these are hidden in social media world, the world that most children around the world are involved with. From real experience of parents from four countries: Thailand, Germany, England and United States. How... | 30464 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Maribel Beltran Cruz Use of Social Media: Tool in Enhancing Student Learning Experiences. . 2017 г., 68 стр., мягкий переплет The book explored the use of social media as a tool in enhancing student’s learning experiences through online instruction. Social networking can be used as a supplement to a face-to-face general education and even in major courses. This is designed for students who love to use social media and use this positively in their studies. The content... | 21556 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Shakir Tunde Imran Influence of social media on business. . 2017 г., 76 стр., мягкий переплет Since the advent of social media has brought a new landscape and present a new grid of personal connections, businesses have been seeing a tremendous opportunity and are intense to draw from (social media or the trend). My studies have been conducted, stating the reasons to draw from social media and in order to help companies to gain a better... | 21841 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sarah Werthmueller The Impact of Social Media on Companies. A Mixed Research Study. 2017 г., 120 стр., мягкий переплет As a growing number of companies are active on social media platforms and since the virtual environment has become more complex, it is a competitive advantage to communicate online with the target group. Thus, knowing what sales impact these activities have and being aware of its limitations help maximise a company’s set goals. This study... | 30180 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Olufemi Ajose Social Media Tools Used By Undergraduate Students of Lagos State University. . 2017 г., 100 стр., мягкий переплет Social Media is a form of electronic communication which facilitates interaction based on certain interests and characteristics. They are media for social interaction, using highly accessible and scalable publishing techniques. Social Media use web-based technologies to transform and broadcast media monologues into social dialogues. They support... | 29469 тг |
 | Отрасли знаний: Общественные науки Nusrat Azeema and Ayesha Nazuk Tracking The Future Of News With The Lens Of Social Media In Pakistan. . 2017 г., 52 стр., мягкий переплет The rise of social media produce significant effects on people living pattern specially their news consumption trends but their impact on to the usage of visual journalism is questionable. Now word-based news change into video or visual news. Visuals in Journalistic field help the viewers to understand the news more accurately and effectively then... | 20988 тг |
 | Отрасли знаний: Общественные науки -> Политика и политология Ghulam Nabi Naz and Abdul Fahad The Impact of Social Media on Civic Society in India. . 2017 г., 60 стр., мягкий переплет This book discusses comprehensively major aspects of social media and it’s impacts on civic society in India. Most of similar books cover limited aspects of social media and its impact; here an effort has been made to include wide range of topics such as theories, types and functions.When writing this book, we tried to use all good knowledge on... | 21272 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Priyanka P. V. Social Media & Marketing Strategy In the Indian Retailing Industry. A Road Map: Indian Social Media Landscape- Retail Industry. 2017 г., 260 стр., мягкий переплет The 21st century is ruled by online and digital media. Social media has become the most used tool and has made the world connected. Organizations are harnessing this tool and exploring the area of using social media to formulate marketing strategies, generate return on investments and generate profits in the long run. This work will give an... | 47252 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Judie M. Chache The use of social media as a business networking tool among SME's. . 2017 г., 108 стр., мягкий переплет One major contribution to entrepreneurship in the past decade is the introduction of social media, which has changed the way in which businesses are operated. This study aimed at establishing how female-owned Small Micro and Medium Enterprises (SMMEs) in the fashion retail sector in Cape Town use social media for both business and social... | 29753 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Bidyanand Jha and K.V.A. Balaji Purchase Intention and Learning Environment: Impact of Social Media. . 2017 г., 224 стр., мягкий переплет Social Media revolution has changed the way business and consumer use to interact. Businesses are heavily dependent on these modern consumer communication tools. Marketers will not be able to hide any negative aspects of their product/service. Consumer’s connectivity among themselves are far more fast and strong because of social networks.... | 31938 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование Sandeep Kautish,Simrat Kaur Brar and Rana Khudhair Abbas Ahmed Social Media Analytics. A Primer. 2017 г., 68 стр., мягкий переплет Social sites has emerged out to be one of the prominent platform for social interactions and henceforth it has given an opportunity to academicians, researchers and industry for understanding hidden patterns and dynamics in order to gain several benefits. This book is an honest effort of my doctoral research scholar Ms. Simrat Kaur in the... | 18169 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nicol? De Marchi Social and economical implications of a Social Media Campaign. Case History: "If we get to the final". 2017 г., 208 стр., мягкий переплет During the recent years Social Media are more present in our lives, becoming increasingly important. This book aims to investigate the issue regarding the use of Social Media as a marketing channel by companies and, through the study of the case history "If we get to the final," see if it is possible to find a method to calculate the... | 40565 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Hazique Memon Social Media Marketing of Desert Tourism. The case of United Arab Emirates. 2017 г., 84 стр., мягкий переплет Desert tourism is a topic known to few but experienced by many. Most companies that operate in the realm of this type of tourism do little to no advertising when it comes to Social Media. The new age, pushes the threshold of having a rich content online with a sense of connecting with the audience on all its social media platforms. This study does... | 22125 тг |
 | Отрасли знаний: Общественные науки -> Юриспруденция Tjedu Moseki The Necessity for the Inclusion of Social Media Protection. . 2017 г., 52 стр., мягкий переплет This book will examine the Electronic and Communication Transaction Bill of Namibia and why there is a need for the Bill to be put into practice. The aim of the book is to determine and address a specific cybercrime that involves social media activity. It will provide for a proposal for Namibia to go forward in the creation of a cyber-crimes unit... | 20988 тг |
 | Отрасли знаний: Общественные науки Sarah Neri Opinions about the role of corporate blogging in social media branding. An investigation on the perceived diffusion and effectiveness of the activity. 2017 г., 428 стр., мягкий переплет In a world characterized by sophisticated customers, complex markets and an increasing request for transparency, the corporate blog may represent an important tool for social media branding activities. Exploiting both flexibility and interactivity, the social medium gives organizations a great opportunity for promoting the brand, engaging people... | 60480 тг |
 | Отрасли знаний: Общественные науки Ehab H. Gomaa Current Issues in Mass Communication. Political Satire, ?Egypt, Gender, Social Media, Islam and more. 2017 г., 88 стр., мягкий переплет We are living during a very exciting time, in a world which is changing rapidly, especially the media landscape. The author of this book introduce five analytical and field studies that cover diverse media and mass communication issues in Egypt. The first study is about Political satire content on social networks and its impact on civic engagement... | 29043 тг |
 | Отрасли знаний: Общественные науки -> Политика и политология Farhad Abdullah The Arab Spring in Egypt: the Role of Social Media. . 2017 г., 212 стр., мягкий переплет Social media platforms are tools, which are not just utilized for entertainment,but also serve as a multiple purposed tool in other areas,including politics. Egyptians have utilized these tools to communicate, coordinate, and bring about mass protests, since 2010.Social media sites have turned into a public space for various groups to undertake... | 43128 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Maria Gridina Digital and Social media strategies implementation: Costa Coffee case. . 2016 г., 108 стр., мягкий переплет Over the last few years, the use of online social networks has increased exponentially, and some of these "virtual communities" are among the most visited sites on the Internet. With this boom in popularity has also come a rise in the need for marketing within these spaces, and very little academic literature exists on how to best... | 24913 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Broghan Smith Social media marketing and the weight loss supplement industry. . 2016 г., 64 стр., мягкий переплет The title of this book is “an investigation into the importance of social media marketing has upon consumers in the weight loss supplement industry” For this research project the main objectives where: 1. To identify the social media platforms and marketing strategies used by companies in the weight loss supplement industry. 2. To identify... | 18027 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kristina Lane Social Media Marketing. From Entertainment to Essential. 2016 г., 84 стр., мягкий переплет Social media technologies have transformed the way the world communicates. With over 3 billion people worldwide with access to the internet, and 2 billion on social media, businesses are under pressure from the digital revolution to change the way they market and communicate their brands. What was originally created as an entertainment tool has... | 16318 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Yetunde Oshinowo Usage of Social Media for Teaching Mass Communication. In Higher Institutions. 2016 г., 184 стр., мягкий переплет The use and acceptance of social media for teaching and learning is perpetually becoming a global trend. Despite the revolutionary emergence of social media in all aspects of human endeavors, there is however a major drawback in the correlation of such increase and using social media for teaching. Regardless of the relevance of social media,... | 39713 тг |
 | Отрасли знаний: Общественные науки Gabriel Ekong and Essien Essien Implications of Social Media on Students Academic Performance. . 2016 г., 88 стр., мягкий переплет Social media remains a powerful force influencing lives, minds, behaviour and actions of many young people in many societies in contemporary time. It encompasses a wide range of platforms and tools that is being used for communication and other activities. In spite of the numerous contributions of social media in transforming communication,... | 29043 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Waqas Hussain How social media has impacted global ethical consumerism. A comparative study of cultural differences. 2016 г., 124 стр., мягкий переплет In 2011 the UK ethical consumerism market was worth over ?50 billion. As an ethical consumer and a social media fanatic, I found social media increasingly feeding my purchasing behaviour, thus wanted to investigate this relationship. Numerous academics such as Rest (1979), Jones (1991), Tallontire, et al (2001), Bray, et al (2011) have all viewed... | 25482 тг |
 | Отрасли знаний: Общественные науки Saqib Naveed Reliability & Privacy of Social Media. A research on reliability and privacy of social media. 2016 г., 104 стр., мягкий переплет This work is conducted to check the opinion of social media users of Pakistan towards the Reliability and privacy of social media. Objective of this study was to check that what social media users of Pakistan thinks about the content of social media and what they think about their private content on social media whether it is secured or not. The... | 29611 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Asad Mahmood Saeed and Cem Demir Social Media: The New Generation Marketing Phenomenon. . 2016 г., 76 стр., мягкий переплет We started this research with an observation on the way in which consumers were researching and buying products have been changing dramatically. The key elements that were driving these changes were new technologies, media and the internet being the most important factor. Due to these on going transformation in information technology and rapid... | 21841 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование -> Интернет и локальные сети Josukutty Kurian Influence of Social Media among Youth. . 2016 г., 76 стр., мягкий переплет Social media is most recent form of media and having many features and characteristics. It have many facilities on same channel like as communicating, texting, images sharing , audio and video sharing , fast publishing, linking with all over world, and direct connecting. It is also cheapest fast access to the world so it is very important for all... | 21841 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Asaad Ali Karam Consumer Behavior on Social Media Marketing Platforms. Research in Social Media Marketing Platforms, Consumer Behavior, Brand, Purchase Intention. 2016 г., 396 стр., мягкий переплет One of the real purposes behind this research is the intensely expanded development of the websites and social media marketing. In nowadays, social media marketing and platforms are the best opportunities accessible for firms, and a brand to interface with their consumers. Social media marketing platforms permit consumers and probabilities to... | 56923 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование Raja Aneeq Ashraf and Asad Hussain Real Time Analyzer of Social Media. . 2016 г., 116 стр., мягкий переплет Real time monitoring of social conditions is an important part of developing early warning systems for social and economic crunches for a particular region. It is possible to gather valuable information by monitoring the social communication of people. A rich source of getting this info is social media, such as blogs, Twitter or Facebook. The fast... | 30038 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Laman Azimova Social Media Impact on Fashion Retail. With reference to GRANDEZZA Department Store. 2016 г., 76 стр., мягкий переплет For several years now, the classic marketing communications and public relations go farther to the past. As technology progresses new ways of marketing practices emerge. As a result, more and more PR & Marketing specialists use social networks as a tool to primate companies, brands, products and services. Adding more: social media today are... | 18453 тг |
 | Раздел каталога: Искусство и культура Sarah Campbell-Horner Exploring social media influence. The Motivation for Creativity in Newport. 2016 г., 116 стр., мягкий переплет This research explores the use of social media within the creative community of Newport, South Wales. After decisions were made by the local authority (LA) to deplete cultural services in the city between 2012 and 2015, a number of negative online reactions were generated, motivating the creative community to protest both online and offline.... | 21810 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование Nadire Cavus and Salem M. A. Enajeh Physically Disabled People & Technology: Using Social Media. . 2016 г., 76 стр., мягкий переплет Facebook is currently one of the most commonly used social media sites in the world. People from all countries and at any age seem to be using the Facebook to share their interests with friends, family and with other people. Disabled people, especially the handicapped people have great difficulties in using the Facebook since they cannot use their... | 21841 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nache Lekwot Enhancing Customer Loyalty using Social Media. The role of Social media in enhancing customer loyalty through Customer Engagement, Satisfaction and Trust. 2016 г., 84 стр., мягкий переплет Businesses around the world are still struggling to retain customers, and these customers are looking for new ways to connect and interact with the companies they patronize. The BIG "question" is how can we as an organisation create that "WOW" experience using digital? As internet users continue to increase, Blue Chip companies... | 22125 тг |
 | Отрасли знаний: Гуманитарные науки -> Психология Lalit Mohan Pant and Rekha Joshi The Effect of Social Media on Mental Health & Personality. . 2016 г., 88 стр., мягкий переплет Social media have become prominent parts of life for many young people today. Most people engage with social media without stopping to think what the effects are on our lives, whether positive or negative. Today we are as a society becoming more concerned with Facebook "friends" than with the people we interact with face-to-face in our... | 27107 тг |
 | Отрасли знаний: Общественные науки Ayesha Siddique Self-Presentation on Social Media. Social media websites are source of self-presentation rather of social interaction. 2016 г., 76 стр., мягкий переплет Social media websites are considered as a source of enhancing social interaction among youth. This study has been conducted to explore how social media websites are being used by the university youth. Two hypothesis are made one deals with self-presentation and second deals with social interaction. Since, Facebook is the most commonly used social... | 21841 тг |
 | Отрасли знаний: Общественные науки Alessandro Volont? “Songs of Guilt”: When Generosity is to Blame. A Content Analysis of the Press and Social Media Reactions to U2’s “Songs of Innocence” Giveaway on Apple’s iTunes. 2016 г., 72 стр., мягкий переплет The present research project aimed at delivering an update on networked journalism practices within hybrid media systems’ theorizations. It approached such theoretical framework, completed by the notions of framing and (inter-media) agenda setting, through the consideration of the case study of tech giant Apple and Irish rock group U2’s... | 15891 тг |
 | Отрасли знаний: Общественные науки Ahmed Chattha Impact of Social Media on Apparel Brand Performance. . 2016 г., 60 стр., мягкий переплет In this new era of internet driven technology and globalization, the whole world has become a global village. Brands are using social media platform to improve their brand performance. Brand performance can be measured in different matrices for instance brand awareness, brand recognition and brand loyalty. In Pakistan, businesses are moving... | 21272 тг |
 | Отрасли знаний: Общественные науки Hanaa Farouk Saleh Social media in Egyptian newspapers. New opportunity or credibility threat?. 2016 г., 52 стр., мягкий переплет The popularity of social media has revolutionized the way journalists work and the profession as a whole, these tools help to build two-way communications which made public voice louder than ever.The book examines the role playing by social media in the Egyptian newspapers, using a survey of journalists in a different position in those newspapers... | 20988 тг |
 | Отрасли знаний: Общественные науки Angshuman Ghosh Influence 2.0: How Social Media WOM Influences You. . 2016 г., 264 стр., мягкий переплет Social media has emerged as one of the biggest phenomenon in the world of communication and marketing. Billions of people are using different social media websites on a daily basis. Consumers also refer to reviews of products and services on social media before making purchase decisions. This book investigates how consumers get influenced by the... | 34811 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Preet Sanghvi Social Media Marketing for Small & Medium Enterprises. A multiple case analysis. 2016 г., 80 стр., мягкий переплет Today social media is driving the world. In such a setting, it is overtly important for small businesses to understand Facebook, Twitter, Instagram, Foursquare etc. and the strategies behind using these forms of social networking sites for expanding and developing their business. Unfortunately, most of these small and medium size businesses... | 23919 тг |
 | Отрасли знаний: Общественные науки Pelumi Joseph Effectively Incorporating Social Media: A Case Study on Cadbury. . 2016 г., 60 стр., мягкий переплет This book was based on the premise that social media marketing has come with a force; changing almost everything about how marketing is done within a contemporary society. It takes a focus on what it offers in form of an array of opportunities organisations can benefit from; but also around the idea that organisations are able to join and have a... | 23208 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Isidore Ekpe Social Media Adoption, Academic Performance and Youth's Leadership. . 2016 г., 52 стр., мягкий переплет Theoretical and practical evidence have proved that social media provide access to information and knowledge by creating social networks to serve as a means of fostering high quality relations with mentors, peers and teachers which ultimately produces social learning skills. It is also established that youths are the most prolific users of social... | 20988 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Krupa Rao and Umesh Dangarwala Social media Advertising And Baying Behavior. . 2016 г., 488 стр., мягкий переплет This book is based on philosophy that consumers take decisions to buy products based on evaluation of information available on social media, the use of which is increasing day by day. "Social Media Marketing and Buying Behavior" is a valuable contribution by the authors on one of the most effective tool of marketing i.e. social media and... | 66967 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Oday Aswad Social Media in Business. Brand Awareness and Reputation. Examining Managerial Attitudes with the Technology Acceptance Model (TAM). 2016 г., 292 стр., мягкий переплет This study targeted firms' managers from the Architectural/Engineering business in Dubai. The purpose was to explore their attitudes towards social media if was used for brand awareness. In terms of risks and benefits, perceptions of business and marketing managers were surveyed, related and weighed in order to explain the attitude. The Technology... | 58069 тг |
 | Отрасли знаний: Общественные науки -> Политика и политология Razanne Chatila Changing Dynamics:The Role of Social Media Within Conflicts. . 2016 г., 56 стр., мягкий переплет Communication is how we draw connections, bridge barriers and help define our place in this greater world. As technology has developed, it has both enabled us and task us with the greater challenge to adapt our existing styles to continually connect with a diverse range of individuals. Social media has become a vital tool in both our every day... | 21130 тг |
 | Отрасли знаний: Общественные науки Hessah Hareb and Maryam AlSayegh Social Media Usage Among Emirati Digital Natives. . 2015 г., 64 стр., мягкий переплет Social media usage has increased in the past few years and is not limited to a specific age group. Digital Natives who were born surrounded with this technology are also taking part in this new trend and it’s becoming easier as Smartphone ownership is increasing amongst children. Social networks play an important role in the development of a... | 15607 тг |
 | Отрасли знаний: Общественные науки Ayesha Tahera Rashid Facebook, Identity and Psychological Well-Being. The Social Media Experience in India. 2015 г., 304 стр., мягкий переплет India, today has the second largest number of Facebook users in the world. Of the 100 million active users in India, 76 per cent of them are young educated people in the age group of 18-34 years. As this young demography spend more time online than each generation before, it is important to explore the gratifications they seek and derive from... | 36232 тг |
 | Отрасли знаний: Общественные науки Yi Huang Cultural Differences in Social Media Communications of Tech Companies. An Examination of Effectiveness from a Motivation Perspective. 2015 г., 92 стр., мягкий переплет With the penetration of Internet and social media, the world is not only gradually turning into a flat market for international commerce, but also opening up to become a level playing field for communications. Understanding how the cultural element and the rise of social media influence global communications is especially important for B2C... | 31605 тг |
 | Отрасли знаний: Общественные науки Joseph Leung Social Media in e-Government. An Empirical Study of Adoption Factors and Consequences. 2015 г., 188 стр., мягкий переплет Information and communications technology (ICT) has been offering enormous opportunities for individuals, business and society to enhance efficiency. There is increasing attention paid to the adoption and use of ICT in various disciplines from researchers, for example in e-Government. This research will be examining the diffusion of ICT in... | 27271 тг |
 | Отрасли знаний: Общественные науки -> Экономика Ceren Satilmis Financial Correlation Modelling Using News and Social Media Data. . 2015 г., 116 стр., мягкий переплет This thesis compares the performance of various models that measure the relationship between news and stock price correlations. These models are analysed when they are applied on the different datasets. One dataset contains social media news while the other dataset contains news flows provided by Thomson Reuters. These datasets have consequently... | 21810 тг |
 | Отрасли знаний: Общественные науки Noelle Ibrahim The Food Truck Phenomenon: Fueled by Social Media Buzz. . 2015 г., 88 стр., мягкий переплет With more jobs in the field of public relations, specialists must try even harder to differentiate their clients from others. This is true for the food and beverage genre as well. The biggest trend impacting food and beverage public relations is the exponential rise of social media. Mobile food trucks have emerged as a new industry that has taken... | 24203 тг |
 | Раздел каталога: Искусство и культура Simone Mathis Embracing The "New" Social In Fashion. A Fashion Designers Guide: How To Use Social Media To Market Your Brand. 2015 г., 72 стр., мягкий переплет Have you ever wanted to be a fashion designer? Do you have the tools and knowledge of designing clothing, but you don’t know the next step? Are you a fashion designer and don’t have the money to market your clothing? Well if you answered YES, to any of these questions then you have picked up the right book to get started. “Embracing The... | 23635 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Sheikh Javed Usmani An Investigation into the Negative Effects of Social Media. Information Technology and Management GeoSpatial Technology. 2015 г., 320 стр., мягкий переплет Similar to individuals using impression management to influence image, organizational impression management (OIM) suggests organizations use communications tactics to influence public opinion of company image and brand. OIM has been studied sporadically across industries and communications, but not within the field of law and sporadically across... | 55675 тг |
 | Отрасли знаний: Общественные науки Thomas Bugeja The Social Media implications on Employment. A Legal Minefield. 2015 г., 156 стр., мягкий переплет The meteoric rise in popularity of social media platforms such as Facebook, Twitter and LinkedIn has truly changed almost every aspect of daily human life. In this regard, the workplace is no exception and social media use at the office has brought about a number of legal questions, turning this area into a truly legal minefield. This book first... | 42107 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Timothy Stafford Ubiquitous and Connected: Uses of Social Media in Instructional Design. . 2015 г., 164 стр., мягкий переплет With the proliferation of social media in virtually every industry, especially education, instructional designers are in a unique position to utilize social networks to create connection points and platforms to accommodate a shifting paradigm towards ubiquitous learning. Using a three-round Delphi approach, the researcher investigated the best... | 46262 тг |
 | Отрасли знаний: Общественные науки Philip Bill Okaka and Makori Moronge Social Media Influence on Termination of Slum Teenage Pregnancy. In Nyalenda Slum, Kisumu County. 2015 г., 104 стр., мягкий переплет Globally, Sub-Sahara Africa leads with 143 per 1,000 girls aged 15–19 years giving birth annually. In Kenya, 17.7% of 19-year-olds have begun childbearing; with 27% of adolescents in Nyanza by 2010. This study involved 71 teenagers aged between 13 and 19 on social media, established; incidences of pregnant teenagers; information contribution on... | 32031 тг |
 | Отрасли экономики: Промышленность в целом Kuppuswamy Sunitha Social Media Games. . 2015 г., 80 стр., мягкий переплет Computer games are the most favorite entertainment among youngsters. In this digital era, social media games are gaining more popularity. These games have the ability to create both positive and negative impact. This study gives an overview on the design and content of social media games including action/online games and analyzes its impact among... | 23919 тг |
 | Отрасли знаний: Общественные науки Gintare Sutkauskaite Improvement of social media communication for fashion brand. Aiming to increase brand awareness and involvement. 2015 г., 124 стр., мягкий переплет Social media is not a new term, not a trend or a new wave of communication. When it comes to business, majority of new start-ups and newly launched brands from the very beginning are based on power of social media. Although some companies still fight social networking era existence and keep investing their resources into traditional marketing... | 24998 тг |
 | Отрасли знаний: Общественные науки -> Политика и политология Humphrey Wachuli Wasswa The Role of Social Media in Presidential Election Campaigns. A Case of Kenya Elections 2013. 2015 г., 148 стр., мягкий переплет THE ROLE OF SOCIAL MEDIA IN THE 2013 PRESIDENTIAL ELECTION CAMPAIGNS IN KENYA The advent of social media has provided a platform for discussion and information exchange between political actors and the electorate which was impossible a couple of years back. Political candidates are able to disseminate information to the public and even acquire... | 36982 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nahed Taha Factors Related to the Effective Implementation of Social Media Market. . 2015 г., 100 стр., мягкий переплет Lebanese Tourist-Related (TR) businesses fall far behind the developed world in investing and using SMM. Since there are many benefits of SMM, why is this so? Also, to catch up to the rest of the world, what is the most effective way for Lebanese TR businesses to deploy an SMM campaign? So, it was the study’s purpose to find reasons linked to... | 31889 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Henrik Larsen The Shanghai City Brand. A Netnographic Study of Social Media Communication. 2015 г., 232 стр., мягкий переплет In the past two decades, China has received the lion’s share of direct foreign investment and has evolved from an insulated society into the world’s second largest economy. In recent years international observers have noted that China has become increasingly assertive in world economic affairs, which is supported by the Chinese government's... | 37062 тг |
 | Отрасли знаний: Общественные науки Robert W. "Bob" Touro Seniors, Entitlements and Social Media - Oh My!. . 2015 г., 164 стр., мягкий переплет Examining the effects of an aging demographic on life as we know it. Not only is the world growing older, so too are we. As a result of an aging population, challenges will occur which will create stress and opportunities for those prepared to deal with it. No longer can we ignore or defer the aging population discussion - action needs to be taken... | 42391 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sabrina Steinhauser Social Media as a Strategic Tool to raise Customer Brand Awareness. Using the Example of India. 2015 г., 136 стр., мягкий переплет This book deals with social networks as strategic marketing tool to contribute to a further understanding for organizations to raise customer brand awareness, with special regard to emerging markets, using the example of India. The general role of social networks in a marketing and a business context, their implementation, definition and... | 24456 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование Adam Hudaib Social Media Cyber Crimes And XKeyscore Espionage Technologies. XKeyscore Espionage Technologies & Social Media Cyber crimes in Practice. 2015 г., 108 стр., мягкий переплет Social networks have become part of our everyday life and, on average, most Internet users spend more time on social networks than in any other online activity. We enjoy using online social networks to interact with other people through the sharing of experiences, pictures, videos, and other types of information. Security researchers can... | 32173 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование -> Языки программирования Godwin Pedzisai Dzvapatsva Social Media to improve pass rate at FET colleges. Use of Social media for improving academic performance within the TVET sector (formerly FET) in South Africa. 2015 г., 112 стр., мягкий переплет Yes Social Media Can Do the Job. My class anywhere, anytime or in my pocket. Mobile Social Networks are the new platforms to increase contact time which may not be possible due to strict timetable at Technical Vocational and Educational Training colleges formerly known as FETs. So do try them for your learners but with strict operating and usage... | 32315 тг |
 | Отрасли знаний: Общественные науки Rahul Kumar Social Media and Academics Accomplishment. . 2014 г., 68 стр., мягкий переплет Have you ever thought: -That, social media would help you in overall academic growth? -That, would it save your time in assignments ? -That, would be able to provide tons of resources for research work? It is my immense pleasure to introduce this book. Beyond any dispute, I would like to say that, this is going to have an eye opening effect upon... | 18652 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rohit Bansal and Shafali Nagpal Social Media Marketing-A Strategic Initiative. . 2014 г., 152 стр., мягкий переплет Social Media is transforming all aspects of marketing from brand building,communications and advertising to customization and customer engagement.Researchers and marketers are grappling with the profound impact of the rapidly evolving social media on viral user-generated content, its impact in shaping consumer perceptions and constantly changing... | 37125 тг |
 | Отрасли знаний: Общественные науки Ban Thong Quah,Md. Gapar Md. Johar and Nalin Abeysekera Social Media in Sri Lanka for the Private Higher Education. . 2014 г., 80 стр., мягкий переплет With the rapid growth and revolution in the social media helped catapult by the easy access to internet, the advancement and availability of mobile devices for public, social media marketing has become an infinite way to reach the high school students (HSS) in Si Lanka. The growth of social media is phenomenal supported by technological... | 23919 тг |
 | Отрасли знаний: Общественные науки Alexey Moisseyev and . University of Nebraska Effect of Social Media on Crowd Funding Project Results. . 2014 г., 52 стр., мягкий переплет Crowdfunding is a form of collaborative social media. Even though crowd funding can function without social media, this phenomenon has developed greatly with the advance of social media. The studies in entrepreneurship and finance established connections between startup projects and social ties. However, the impact of social media on crowdfunding... | 20988 тг |
 | Отрасли знаний: Общественные науки Yijie Liu A study of the cultural environment of social media. A Close Look of the Top Brands on Twitter. 2014 г., 112 стр., мягкий переплет Over the past several years, social media has emerged to redefine the way people communicate. A new communications environment was formed during this process. Language, communication style and power distribution have changed in this new environment. New ideas, activities and norms form a new kind of culture that is unique to social media. The... | 25055 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Muneer Sultana Promotion Mix Strategies of ICAM through Social Media. International College of Automotive(ICAM) which is a member of DRB-HICOM. 2014 г., 56 стр., мягкий переплет Marketing plan is focused on the target market and made up of four key elements. These four elements are also known as the 4 Ps. One P is called the promotional mix and it contains advertising, public relations, personal selling and sales promotion. Newspapers were failing because of the availability of free news content in digital form and on... | 23066 тг |
 | Отрасли знаний: Общественные науки Fuat Altunbas Social Media In Policing: A Study Of DFW Area City Police Departments. Social Media Adoption, Social Media and Government, Social Media Riots and Police, Social Media Disaster Management and Police. 2014 г., 180 стр., мягкий переплет A robbery occurs at a local business. When the robbery occurs, the police department immediately sends out a Twitter announcement notifying subscribers of the crime and asking them to be on the lookout for the suspects. Intelligence analysts begin checking other social media sites for subscribers who may have “checked in” near the crime. They... | 46830 тг |
 | Отрасли знаний: Общественные науки Sung Mi Han Adapting to the South. The Role of Online Social Media in the Acculturation Process of North Korean Refugee Young Adults in South Korea. 2014 г., 168 стр., мягкий переплет This book investigates media’s influences on the acculturation of North Korean refugee young adults in South Korea, especially focusing on identifying the role of online social media. The study analyzed the acculturation and media patterns of the refugee young adults and revealed that online social media and mass media served distinctive... | 42533 тг |
 | Отрасли знаний: Общественные науки Liana Moran Social Media Marketing: Adopt or Not?. A study of the adoption of social media marketing among professionals. 2014 г., 88 стр., мягкий переплет The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes.... | 24203 тг |
 | Отрасли знаний: Общественные науки -> Политика и политология Edknowledge Mandikwaza Social media bolstering democracy?. The role of social media in supporting political dissent and democratic civic participation. 2014 г., 100 стр., мягкий переплет The growing influence of social media platforms is unstoppably altering the practice of political activism and democratic struggles in the world. Following Facebook, YouTube and Twitter support to revolutions in North Africa and the Middle East there is a growing conviction that social media sustains democratization processes. However, evidence to... | 31889 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Sandra Petschar Using XING as an Information Platform for Prospective Employers. Do young professionals use XING and other social media channels to gather information about their future employer?. 2014 г., 72 стр., мягкий переплет The technical development in terms of social media is challenging for many departments of a business. Especially, the HR division of large enterprises needs to take this into consideration and adapt their strategies according to this new progress. In literature, many recommendations are given and strategies for employer branding are particularly... | 19787 тг |
 | Отрасли знаний: Общественные науки Roger Caruth Howard's English-Speaking Caribbean Student Diaspora and Social Media. Staying Connected to Home: The Use of Social Media by Howard's English-Speaking Caribbean Student Diaspora. 2014 г., 148 стр., мягкий переплет This qualitative study explored how Caribbean nationals of the millennial generation are using social media to stay connected and are willing to use these ICTs to contribute to the growth and development of their native lands. The growth and use of social media to keep people connected and informed offers communication scholars the opportunity to... | 28755 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kirsten Gahlen Social Media Success. How Companies Can Develop a Successful Social Media Strategy and How They Can Measure Their Progress. 2014 г., 104 стр., мягкий переплет The Internet offers different ways for companies to make themselves visible and successful with their marketing activities. Due to its fast growing popularity, many companies have discovered the opportunities that arise from social media and have started marketing campaigns on the social web. However, most companies lack an appropriate social... | 26731 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Saikrishna Mudaliar A Study On Acceptability Of Social Media And Branding In Pune Industry. . 2014 г., 92 стр., мягкий переплет Worldwide marketers have accepted social media and branding as a marketing tool. Where as in India, mostly the traditional approach of marketing is used. To see how Pune market reacts to consider branding and social media marketing as their marketing tool, I did this research. I had targeted many IT and Non-IT companies in Pune and asked their... | 31605 тг |
 | Отрасли знаний: Общественные науки Iliyana Stareva Social Media - Key for Sustainability Communications. Is social media a support tool or a menace when it comes to creating business sustainability value?. 2013 г., 148 стр., мягкий переплет Over the last few years two relatively new business philosophies have become the trendy buzzwords in the corporate space – social media and sustainability. The rise of social media has provoked a complex cultural and communications shift in the way people share information and participate in conversations, resulting in the empowerment of the... | 36982 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mufit Aydin Social Media Marketing's Impact on Brand Perception. Investigating the impact of social media on brand perception: A case of KFC. 2013 г., 120 стр., мягкий переплет Through the innovation in social media, marketing communication has become interesting, social, precise, interactive and personal. As compared to traditional media advertising consumers are now attracted by the communications through social networking sites. The main aim of the research is to investigate the impact of social media on consumer... | 32599 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Justine Annika Lalonde Improving Moncaro's Social Media Marketing Efforts. To Further Attract Wine Consumers in Canada. 2013 г., 96 стр., мягкий переплет Social media continues to become a popular promotional platform for many businesses because of its high exposure rates and low costs. This research focused on how Moncaro, an Italian wine cooperative could use social media to communicate and promote their products to Canadian wine consumers. From various literary sources and a questionnaire,... | 21099 тг |
 | Отрасли знаний: Общественные науки Melina Politi Social Media Marketing Strategy. Tools and Techniques. 2013 г., 160 стр., мягкий переплет During the last few years Social Media Marketing is becoming more and more popular. The emergence of Web 2.0 and easily accessible Social Media platforms provided the opportunity of sharing content, establishing solid relationships and collaborating on multiple projects online. Any marketer working for a brand or company can select the message... | 42249 тг |
 | Отрасли знаний: Общественные науки Dominik Petro Social and Semantic Web Technologies for Enhanced Public Relations. Information gathering, collaboration, measurement of process, social media integration and engagement in Public Relation. 2013 г., 80 стр., мягкий переплет Although information technology provides us many ways to better ourselves, it has also significantly increased the complexity of our lives. Everywhere we turn, there is more data. Data about our friends and families. Data from applications we use to conduct business. And data about the hundreds of thousands of events happening around the world... | 16176 тг |
 | Отрасли знаний: Общественные науки Mona Salim Bseiso Social Media and Investment Promotion. Is Social Media an Integrated Marketing Tool or Will it Create a New Investment Promotion Paradigm?. 2013 г., 136 стр., мягкий переплет This book assesses the impact of social media in investment promotion industry and how investment promotion agencies (IPAs) can utilize it in their pursuit to attract larger share of quality Foreign Direct Investment. It ponders on whether social media will be merely an integral or hybrid element of the current investment promotion paradigm or... | 24456 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование -> Интернет и локальные сети Monica Patrut and Bogdan Patrut Web 2.0 in Education and Politics. The Social Media Revolution. 2013 г., 440 стр., мягкий переплет This book provides the latest research on social media use in education and politics. The book is essential for researchers in the fields of e-learning, educational science, ICT, and communication studies. Some chapters are about Moodle or Twitter in classes. Other topics are: Facebook in electoral campaign, efficient cooperation-procedures in... | 55630 тг |
 | Отрасли знаний: Общественные науки -> Политика и политология Harold Orndorff III The Social Media Presidency. . 2013 г., 220 стр., мягкий переплет How is new media changing presidential politics? The Social Media Presidency explores how Twitter, Facebook, and other new media tools are changing the way presidents interact with the traditional press and the general public. Presidents may no longer be completely reliant on the press to disseminate a message. Rather current president Barack... | 47816 тг |
 | Отрасли знаний: Точные науки -> Информатика и программирование -> Интернет и локальные сети Marion Golletz and Pauline Ogheden Customer Returns In E-Commerce. And Consumer Interaction Via Social Media. 2013 г., 84 стр., мягкий переплет How can a company decrease their return rates? And can be this conducted by integrating more with the customer via social media? These two main research questions are the core of this Master-Thesis and are related on a mail-order company. The focus on the target markets is Denmark, Germany, and Sweden. Social media, like the networks Facebook... | 28465 тг |